Evaluation question 3

Evaluation question 3

• 1.
  Seyi Daramola
• 2.
   Our teaser trailerwas aimed at teenagers to young adults, so people within the 16-24 age group as we knew that this type of production would grasp the attention of young people, so we launched our first method of acquiring audience feedback which was presented in the form of an essay. In our survey we gave the participants nine questions about all aspects off an Urban Drama trailer, ranging from questions about the music all the way to questions asking about the type of protagonist they would want to see. By posting the link on social networks such as Twitter and Facebook I managed to compile a total of 66 responses which were enough to compile a good amount of data telling me what aspects of Urban Dramas makes them appeal to them.
• 3.
   The questions thatwe took on more on board than others were the ones that had a direct impact into the type of trailer we were going to make, for example a question we created asked how intense they wanted the stereotypes of the characters to be, we felt this would be an extremely important question as there are many different types of Urban Dramas, some which exaggerate the stereotypes of Urban London e.g. Anuvahood, ones that stick to the reality of the situation e.g. Kidulthood and some that move away from stereotypes such as Top Boy so in order for us to fully understand what type of Urban Drama interests the viewers things like this needed to be clearly established in order for us to create it.
• 4.
   The audience swayedtowards the concept of using an accurate use of stereotypes so we ensured that nothing within our production was too eccentric e.g. using weapons not available to young people in London. We consulted the participants of the survey about the type of music that they thought would be effective within the trailer as within Urban Dramas music is an extremely important tool which is used to set the tone and pace of the trailer. The participants chose the ‘Fast paced grime music’ option, grime which is a genre of music specific to Urban areas of the UK was a perfect choice as in order to keep the trailer centred around Urban Culture.
• 5.
   Our other sourcesof audience feedback was YouTube as we used it to get feedback on our first draft of our trailer, so we encouraged people who watched our trailer to leave comments below on the effectiveness of the trailer, what they believed the narrative was and which shots they found most effective. We received a lot of positive feedback on our first draft which was far from finished, this feedback included comments that stated how clear it was that it is an urban drama and also that some of the video effects used were effective for the genre e.g. a black and white effect that we placed when the protagonist was sitting at a bus stop. Also the viewers commented on the effectiveness of the locations we used which shows that our extensive location scouting proved to be very effective. Statements that showed us how to improve our trailer included how the ending of the trailer was extremely abrupt, which caused the trailer to appear as if it has come to an anti climax, as it builds up so fast and ends so quickly.
• 6.
   When we assembledall of the comments together we began to change our teaser trailer accordingly, our ending shot was changed from a extremely low angle shot of the protagonist stomping down onto a victim to an aerial shot of the protagonist on the floor where he appears to be in some sort of pain or appears to have suffered some sort of injury. We also trimmed and sped up a few of the shots at the beginning of the trailer because some of the feedback indicated that these shots were too long and made those shots look too staged.