Evaluation Question 3

Evaluation Question 3

• 1.
  What have youlearned from audience feedback? Evaluation Question 3
• 2.
  Target Audience Questionnaire -Results Before we began construction, we needed to carry out research as to what kind of documentaries our target audience – teenagers and young adults – were interested in. In order to find out what would be appropriate for our target audience, we created a questionnaire (first page shown opposite).This included questions on how old participants were, as well as which kinds of documentary and documentary style they enjoyed.We made sure to include some examples of popular documentaries from each mode, to better give an idea as to what each mode was like.This was particularly useful because the findings from this questionnaire were vital in shaping how our documentary turned out.
• 3.
  Target Audience Questionnaire Below aresome examples of our findings. Although we handed out the questionnaire to a wide demographic of people, we were mostly interested in the teens and young adults age group, so the results below take into consideration only results from this demographic (total of 17 out of 25). It is from these findings that our documentary was shaped. For example, a majority of participants preferred the reflexive mode, so this became our main mode, however we also borrowed conventions from expository and participatory, the next two most popular modes. 0 5 10 What is your favourite mode of documentary? What do you look for in a documentary? A Powerful Message Entertainment Humour Education Emotion Other
• 4.
  TargetAudience Interview -http://youtu.be/2yC_WIHfOkc We also conducted video interviews with samples from our target audience, to get a more personal impression of what our target audience would like to see from our documentary. Above is a video of a few of the responses, which we found to be representative of the answers given by interviewees. We also took the opportunity to ask questions more specific to our chosen theme – Internet Culture. This allowed us to better gage responses to this as a subject, and to decide what kinds of things we should include in the final product, such as the montage montage interview in the middle of the documentary, as suggested by Emily when she notes that it would be good to include a range of interviews from different people.
• 5.
  Documentary Screening Feedback– Positives Once the documentary neared completion, and we had a first draft ready, we presented it at a screening evening, in which attendees were asked to fill out brief forms about what the liked and disliked about each viewing. As can be seen above, there was a lot of positive feedback from this evening, which was encouraging as it meant that the documentary was appealing not only to our target audience, which was represented at the screening, but also other demographics and psychographics, as the screening had a diverse audience.
• 6.
  Documentary Screening Feedback– Improvements However the most important part of the evening was the chance to find out what people did not like about the documentary. Unfortunately, there was an issue with the speakers in the screening hall, causing a distortion in the sound quality. This is quite clearly reflected in the feedback above. However, it was evident that the sound levels were inconsistent across the documentary, as well containing some background noise. This was rectified as much as the technology available would allow following what the screening. It was also suggested that we should include some background music in the final version of the documentary, so this advice was taken on board and music was soon added underneath the rest of the audio where appropriate.
• 7.
  What was learnedfrom the target audience What was exceptionally useful to gain feedback from our target audience throughout the course of creating the documentary. By including the decisions of the target audience in our planning and construction processes, we were able to create a product that was appealing to and appropriate for that demographic.All forms of feedback were effective; the questionnaire allowed us to ask a wide range of questions to large number of people efficiently; the interviews allowed for more personal feedback; and the screening allowed us to gain accurate feedback as to what our target audience liked about the documentary we had created, and what they also wanted to see changed. Undoubtedly, we learned a lot from our target audience, and Internet Culture – Online Hysteria is far better because of this.