Evaluation question 3

Evaluation question 3

• 3.
   Before wecame up with our final storyline we each came up with an idea each before choosing which idea was better. We then proceeded to add to the chosen idea so that each member of our group contributed to the story.  Once we had all agreed on the storyline we felt as though we should get feedback from our target audience to se if they thought that the initial storyline was engaging to them. We did this by creating a questionnaire for them to answer and we filmed their responses. To ensure we got the most reliable results we asked 6 people 11 questions based on the storyline and plot so that we could get enough feedback to enable us to make any changes that the majority thought we needed to.
• 4.
   From thefeedback that we received from the questionnaire we believe that it was a success. The results showed us that the young adults that we asked understood the roles of each character and the storyline. We were also given an idea of where our sample wanted thought that the film should be set (in an office) as well as what style of music they thought would best accompany certain scenes.  When questioned about the music that should accompany the film the respondents could only suggest tense music. Which we believed would definitely be included. However, we found that our film was missing a musical backing during the attempted suicide scenes. We brainstormed ideas for what style of music we could use as a backing track to these scenes and we decided to choose the jazz track ‘It ain’t right’ as it connoted how the protagonist, Ross, was feeling about the events in his life that had driven him to attempt suicide, such as his girlfriend cheating on him with his boss.
• 5.
   One majorpositive that we took from the results of the pre-production questionnaire was that the vast majority of the sample answered “yes” when asked is they would pay to watch our film.  From the limited responses to the question “have you heard or seen anything similar to this film before?” we believe that we have created a unique film idea as the only similarity any of the sample members could think of was from ‘The Office’.  The respondents were also able to tell that the film was going to be a “black comedy” and they thought that the target audience should be people aged 15-24 and form the demographic group E, which includes students and young adults.
• 7.
   During theproduction of our film we created another questionnaire and emailed it out to a sample group of 20 people. We did this to make sure that any changes we had made to the storyline and script did not take anything away from what they had said they liked about the storyline from the pre-production phase. Along with the questionnaire we sent them a rough edit of our film which we knew would need some changes but we wanted to gather an idea of they believed needed to be changed.
• 8.
   The resultsof the questionnaire made us believe that adding the contrapuntal jazz song ‘It ain’t right’ was a success with the sample as 18 our of 20 of them said that the music was effective in portraying the genre of a black comedy.  Some of the changes we made were due to us being influenced by other black comedy films, one of which was the man sticking his hand through the seats on the train offering Ross a sweet. Due to changes like this we asked our sample if they could think of any films that could have influenced any scenes form our production, 14 out of the 20 said “Hot Fuzz” which was one of the major influences of our film.  From this questionnaire we were please to discover that all 20 people enjoyed the storyline.
• 9.
   After ourfilm had been fully completed we received the last feedback of our film. This feedback we felt was the most important of all three of our questionnaires as it was about the final edit of our film.  In the feedback we were given 3 people said that they did not fully understand the fight scene between Ross and Hooper, were Ross punches himself in the face, or the scene after the credits where Ross becomes the boss.
• 10.
   Other faultsthat were highlighted was the scene where Ross receives a text message from his girlfriend telling him about how she cheated on him with his boss. We were informed that the mobile phone had the wrong time on it for when the scene was set, as it was supposed to b in the morning however the time said it was in the afternoon. To correct this continuity error we re-filmed the scene changing the time on Ross’s phone, Then whilst editing the newly re-filmed version of the scene we added highlights to the important parts of the texts along with sound effects to make the scene flow better.
• 11.
   We didnot act upon the audience feedback to cut the final end credit scene as we felt it was important that the scene remained in the film as it gave an explanation for why Ross punched himself in the face in Hooper’s office.