Evaluation Question 3

Evaluation Question 3

• 1.
  Evaluation Question 3 Whathave you learned from your audience feedback?
• 2.
  First Cut –Group Interview *Video 1 Positive feedback that we were given for our trailer was: • The non-diegetic background music that we used, matches really well to the genre and there is a clear matching of the audio and the movement on screen, due to lots of editing. • Looking at the transitions, there is a variety of them used in a creative way, which makes the trailer look professional and different to other trailers already out there. Lighting: Shows the special effects well and creates an atmosphere. • The main text on screen is used effectively has good animations that fit the genre. (Dark colours are used, with flickering that gives a sense of foreboding) The contrast between the main text and the end titles is good. Constructive Criticism that we were given for our trailer was: • The audio of the dialogue of the cast is a bit quiet, and may need to be added over the top of the music, as a separate sound file. • The beginning is weaker than the end, as the end is quick and snappy, whereas the beginning takes a little while to get into the story. You could add more context to the plot, explaining why the killings are happening without revealing too much. You could also add a snapchat overlay over the portrait shot, to ensure the audience are aware that this is a snapchat shot. • The fight scene that occurs between Sarah and Luke needs to have faster paced editing and could be shortened, to stop the trailer from becoming repetitive. • Try and make the fonts off all the text of screen, such as the quotes and the actors names, all the same. The quotes also need to remain on the screen for a larger amount of time to make it easier to read, or shorten it.
• 3.
  First Cut –Pair Interviews *Video 2 • We decided to use our target audience to give us feedback on the trailer, as these are the group of people that we would want to attract to our film. We conducted the interviews in pairs, so that the individual’s feedback/ ratings can be combined to help us gain an overall feedback. Examples of some of the strengths that we were given were: • The editing/transitions/effects are good at upholding the genre of the trailer, as it they fast paced and tension building. • The colour and the tint of both the shots and the text are creative, and again uphold the conventions of a horror as they are dark and dim. • The music is very effective, and goes very well with the trailer, and creates tension, therefore giving you the mood for the film. Examples of some of the weaknesses that we were given were: • Some transitions are not in time with the music; they happen before they are meant to. • The main issue that we gained from the paired interviews, is that the trailer it’s self wasn’t finished and therefore, there was too much emphasis on Kyle’s character. This is something we was aware of, but couldn’t change at the time, as there was a lot of scenes not yet shot or edited completely.
• 4.
  Draft 2 FilmTrailer *Video 3 • For draft two of our trailer, we gained some feedback, but not as heavy as the first, as we were nearing the end of the process, and wanted to give the trailer criticisms ourselves. • We were told that we still needed to add context to our trailer, to give a bigger sense of the story that the trailer is based on, but not too much. • Some of the flashing editing is still too long; you could add the extra context shots in here to break it up slightly.
• 5.
  First Magazine -Survey
• 6.
  Second Magazine -Survey
• 7.
  Third Magazine –Teacher feedback • The shadow needs to be more prominent • The exclusive interview needs to be moved • The price needs to be more visible • Luke's body isn't in the frame enough • Title needs to stand out more
• 8.
  Final Changes • AfterTalking with many different people both within and outside our target audience we came to the conclusion that there was still something about the magazine that didn’t stand out therefore, we decided to change the colours to; green black red and white. It is definitely more of a stand out colour combination and also seems less rigid and stiff. As our audience is young adults, this theme fits perfectly.
• 9.
  Final Copy –Before and After
• 10.
  Film Poster-Draft 1 •This was our first draft of our Film Poster, before we had taken the photo; we wanted to focus on the text first. • Positive feedback that we were given from this was that we used all conventions of a posters layout and page design, such as logos, release date and titles. We used accurate colours to represent our genre. • Constructive criticism we were given was to increase the size of the release date to make it more visible for passers by. • We were also told to bring the tagline down slightly, and the names of the actors as well, so that they were not lost at the top. • Change the font of the credit block to make it gender neutral as it looks a bit ‘girly.’
• 11.
  Final Poster- Final •So as you can see, we were able to take our photo, and it ended up exactly how we wanted it; with the marks of how each character died, being visible. • We changed the font and the size of the poster title and date, therefore they both stand out a lot better. • We also added an website too.