Evaluation question 3

Evaluation Question 3:Evaluation Question 3:
What have you learnedWhat have you learned
from your audiencefrom your audience
feedback?feedback?
Megan BlackburnMegan Blackburn

introductionintroduction
• Our aim throughout this media production course was to make a short film. A shortOur aim throughout this media production course was to make a short film. A short
film which our group constructed and produced in order to suit the audiencesfilm which our group constructed and produced in order to suit the audiences
needs. Therefore, the research that I conducted has developed my knowledge andneeds. Therefore, the research that I conducted has developed my knowledge and
understanding of thrillers in order to excite the audience as well as to entertainunderstanding of thrillers in order to excite the audience as well as to entertain
and interest them. The benefit of the research allowed ourselves to gain specificand interest them. The benefit of the research allowed ourselves to gain specific
information. In order for ourselves to gain information from the audience toinformation. In order for ourselves to gain information from the audience to
improve our film we created questionnaires to our target audience. Therefore, thisimprove our film we created questionnaires to our target audience. Therefore, this
way we could evaluate their responses to our film and adapt them within our dataway we could evaluate their responses to our film and adapt them within our data
analysis to break down each question.analysis to break down each question.

Examples of individual ResearchExamples of individual Research

Target audienceTarget audience
Our film is a crime thriller genre therefore, we needed a particular target audience. The target audience is purposely usedOur film is a crime thriller genre therefore, we needed a particular target audience. The target audience is purposely used
so that we can aim to focus upon a specific audience. To create our target audience we decided to use teenagers as theyso that we can aim to focus upon a specific audience. To create our target audience we decided to use teenagers as they
were the predominant category of audience to view our film as they tend to enjoy thrillers which is perfectly presentedwere the predominant category of audience to view our film as they tend to enjoy thrillers which is perfectly presented
throughout our data collected from the viewers. Furthermore, teenagers are suitable for our film as it creates tension andthroughout our data collected from the viewers. Furthermore, teenagers are suitable for our film as it creates tension and
evokes them therefore, they are able to get to the edge of their seats. Our secondary research throughout the course of thisevokes them therefore, they are able to get to the edge of their seats. Our secondary research throughout the course of this
project was very successful as it supported our knowledge as well as this the responses that we were provided from theproject was very successful as it supported our knowledge as well as this the responses that we were provided from the
audience. On the other hand, the primary research that was included within our work reflects the audiences feedback andaudience. On the other hand, the primary research that was included within our work reflects the audiences feedback and
the questionnaires that were created. Although, these were also successful as the questions followed conventions of thethe questionnaires that were created. Although, these were also successful as the questions followed conventions of the
narrative and genre of the film. Effectively, our film was aimed towards a variety of genders for example, males and femalesnarrative and genre of the film. Effectively, our film was aimed towards a variety of genders for example, males and females
in order to reflect crime situations to a larger audience. Although, males can be attracted to the film as it shows an attractivein order to reflect crime situations to a larger audience. Although, males can be attracted to the film as it shows an attractive
female lead. Furthermore, the film uses sense of props through using a gun to suggest death therefore, this intrigues thefemale lead. Furthermore, the film uses sense of props through using a gun to suggest death therefore, this intrigues the
audience the viewer more. However, it could be argued that women are interested into the thriller of films due to the factaudience the viewer more. However, it could be argued that women are interested into the thriller of films due to the fact
that, these films can relate to specific situations that has happened within their past life as females are usually known to bethat, these films can relate to specific situations that has happened within their past life as females are usually known to be
the victimised target.the victimised target.
The BBFC guidelines represent different certificate ratings for films therefore, this helped us to create a certificate that wasThe BBFC guidelines represent different certificate ratings for films therefore, this helped us to create a certificate that was
suitable for our film. The BBFC reveals conventions of a 12A to be for viewers of the age 12 and above unless accompaniedsuitable for our film. The BBFC reveals conventions of a 12A to be for viewers of the age 12 and above unless accompanied
by an adult therefore we thought this was suitable for our film as it contains violence and the use of a gun. An effectby an adult therefore we thought this was suitable for our film as it contains violence and the use of a gun. An effect
approach to the film to engage the audience is the thriller genre as it appeals to the viewer as well as creating excitementapproach to the film to engage the audience is the thriller genre as it appeals to the viewer as well as creating excitement
and tension.and tension.

THE BBFC: British board of filmTHE BBFC: British board of film
classificationclassification
http://www.bbfc.co.uk/

Planning stage – primary questionnairePlanning stage – primary questionnaire
In the planning stage of our media product we had to construct a primary questionnaire for the audience to evaluate our film.In the planning stage of our media product we had to construct a primary questionnaire for the audience to evaluate our film.
As a group discussion, we decided to make a questionnaire before starting to film as this gave us time as individuals toAs a group discussion, we decided to make a questionnaire before starting to film as this gave us time as individuals to
understand the narrative of the film and further involve ideas to improve it. Our storyline was depicted to 15 different peopleunderstand the narrative of the film and further involve ideas to improve it. Our storyline was depicted to 15 different people
therefore, they were able to engage with the narrative and create an understand and connection with the film. Also, to showtherefore, they were able to engage with the narrative and create an understand and connection with the film. Also, to show
whether the film appealed to the target audience. Before giving the participants the questionnaire we had to ensurewhether the film appealed to the target audience. Before giving the participants the questionnaire we had to ensure
everything was accurately correct therefore, the audience were able to answer the questions through their sense ofeverything was accurately correct therefore, the audience were able to answer the questions through their sense of
understanding. Although, upon the back page of our questionnaire it reflected the entire storyline of our film therefore eachunderstanding. Although, upon the back page of our questionnaire it reflected the entire storyline of our film therefore each
participant that were answering these questions had time to reflect their emotions and link back to the narrative so that theparticipant that were answering these questions had time to reflect their emotions and link back to the narrative so that the
results would be more efficient, sophisticated and reliable. The audiences feedback differed as some answers were moreresults would be more efficient, sophisticated and reliable. The audiences feedback differed as some answers were more
positive and others were reflected as a criticism therefore, our group had to take personal attitudes to understand their sensepositive and others were reflected as a criticism therefore, our group had to take personal attitudes to understand their sense
of feeling towards the film.of feeling towards the film.

Primary questionnairePrimary questionnaire

Results for the primary questionnaireResults for the primary questionnaire
The results from the primary questionnaire revealed a wide range of individuals aged between 17 to around the age of 50. Therefore,The results from the primary questionnaire revealed a wide range of individuals aged between 17 to around the age of 50. Therefore,
this provided up our group with different methods to include with the film and different approaches to how the audience relate to thethis provided up our group with different methods to include with the film and different approaches to how the audience relate to the
film. Most participants showed that they enjoyed our film and thought it reflected a thriller experience. For example, question 9 on thefilm. Most participants showed that they enjoyed our film and thought it reflected a thriller experience. For example, question 9 on the
questionnaire before the production recalls, ‘which part of our storyline appeals to you?’ This question allowed the audience toquestionnaire before the production recalls, ‘which part of our storyline appeals to you?’ This question allowed the audience to
provide us with positive feedback as to suggest what their most favourite part was. In which the participants reflected that the mostprovide us with positive feedback as to suggest what their most favourite part was. In which the participants reflected that the most
important and favourite part was either the crime scene or the twist at the end portraying how the characters personalities areimportant and favourite part was either the crime scene or the twist at the end portraying how the characters personalities are
manipulated. From our questionnaire results it reveals that the audience were able to identity the film genre as a thriller therefore, itmanipulated. From our questionnaire results it reveals that the audience were able to identity the film genre as a thriller therefore, it
reflects this was a success. An advantage of this questionnaire was that we asked people what sort of films they think are similar toreflects this was a success. An advantage of this questionnaire was that we asked people what sort of films they think are similar to
ours therefore, there answers for example, ‘Atomic Blonde’ we could use these within our individual research. Although, a limitationours therefore, there answers for example, ‘Atomic Blonde’ we could use these within our individual research. Although, a limitation
with this questionnaire is that we asked personal questions such as their age in which younger participants may feel discomforted bywith this questionnaire is that we asked personal questions such as their age in which younger participants may feel discomforted by
this therefore, we changed the final questionnaires so that the people answering the questions felt comfortable.this therefore, we changed the final questionnaires so that the people answering the questions felt comfortable.

data results for the primary questionnairedata results for the primary questionnaire

Changes to the narrativeChanges to the narrative
Throughout the production stage of our film we made changes in order to improve it. However, we discussed this as aThroughout the production stage of our film we made changes in order to improve it. However, we discussed this as a
group to ensure everyone felt comfortable with the changes. We changed some things as the a percentage of thegroup to ensure everyone felt comfortable with the changes. We changed some things as the a percentage of the
audience was confused by the narrative. Therefore, to manipulate the film we added a sequence which showed aaudience was confused by the narrative. Therefore, to manipulate the film we added a sequence which showed a
background story to give context through the layout of a news report and a flashback of the protagonists childhood life.background story to give context through the layout of a news report and a flashback of the protagonists childhood life.
In order to make the flashback scene effect we used a black and white tint effect to reflect the specific time frame in theIn order to make the flashback scene effect we used a black and white tint effect to reflect the specific time frame in the
past.past.
Another change to the narrative was that we included certain hints to the audience to engage them as well as thisAnother change to the narrative was that we included certain hints to the audience to engage them as well as this
to depict whether they are able to identity who the assassin actually was. An example of a hint used toto depict whether they are able to identity who the assassin actually was. An example of a hint used to
manipulate the audiences thoughts to suggest the main character was the assassin would be the scene within themanipulate the audiences thoughts to suggest the main character was the assassin would be the scene within the
bedroom getting ready and her receiving an important phone call. The close up image of the phone reflects abedroom getting ready and her receiving an important phone call. The close up image of the phone reflects a
call from a man called ‘H’ therefore this is significant as it doesn’t reveal much information and creates acall from a man called ‘H’ therefore this is significant as it doesn’t reveal much information and creates a
suspicion for the audience.suspicion for the audience.

Secondary questionnaireSecondary questionnaire
After making these changes to the audience, we created a second questionnaire to portray to theAfter making these changes to the audience, we created a second questionnaire to portray to the
audience to show ourselves their feelings and opinions on our film. As well as how we couldaudience to show ourselves their feelings and opinions on our film. As well as how we could
improve our movie to make alterations to make our a film more successful and effective.improve our movie to make alterations to make our a film more successful and effective.
Therefore we asked 10 participants to watch our movie and make a review upon a questionnaire.Therefore we asked 10 participants to watch our movie and make a review upon a questionnaire.
The questionnaire consisted of nine questions with a range of different people and ages toThe questionnaire consisted of nine questions with a range of different people and ages to
answer in order to give us multiple different approaches and opinions. Before reflecting theanswer in order to give us multiple different approaches and opinions. Before reflecting the
movie to the participants we allowed them to review the storyline and character profile as well asmovie to the participants we allowed them to review the storyline and character profile as well as
what we aimed to achieve to capture a brief description of the film in order to understand itwhat we aimed to achieve to capture a brief description of the film in order to understand it
more.more.

RESULTS for the secondary questionnaire…RESULTS for the secondary questionnaire…

Question 1Question 1
The first question was the gender of the person to reveal to us a percentage to reflect aThe first question was the gender of the person to reveal to us a percentage to reflect a
contrast in how our movie attracted a difference in males and females.contrast in how our movie attracted a difference in males and females.

This question was the age of the individual therefore, it was multiple choice asThis question was the age of the individual therefore, it was multiple choice as
we gave them an option between 12-16,17-20,21-30 and 31+ as this was morewe gave them an option between 12-16,17-20,21-30 and 31+ as this was more
affectionate when adding the date into a bar chart.affectionate when adding the date into a bar chart.

Question 3 was to ask people what genre they thought our film was. This was an openQuestion 3 was to ask people what genre they thought our film was. This was an open
question therefore, the audience had a wide range of genres to remember in order toquestion therefore, the audience had a wide range of genres to remember in order to
decide upon one. The pie chart reflected shows us different percentages of peoplesdecide upon one. The pie chart reflected shows us different percentages of peoples
opinions as to the genre of the film.opinions as to the genre of the film.

This question was to ask the individuals what age certificate they thought our film was.This question was to ask the individuals what age certificate they thought our film was.
It was a multiple choice question therefore, the options included was: PG (parentalIt was a multiple choice question therefore, the options included was: PG (parental
guidance), 12, 12A, 15 and an 18. The results recalled depicted a small group ofguidance), 12, 12A, 15 and an 18. The results recalled depicted a small group of
participants answered to be a rating 12, seven people a 12A which further showed theparticipants answered to be a rating 12, seven people a 12A which further showed the
majority of the individuals left went for the other options provided. Also, this questionmajority of the individuals left went for the other options provided. Also, this question
asked the participants why they thought it would be this significant certificate rating.asked the participants why they thought it would be this significant certificate rating.
The answers reflected showed their understanding of a gun being relevant and theThe answers reflected showed their understanding of a gun being relevant and the
amount of violence used. Whereas, others claimed that it didn’t need a high rating asamount of violence used. Whereas, others claimed that it didn’t need a high rating as
there were no sexual scenes or swearing involved.there were no sexual scenes or swearing involved.

Question 5 asked the participants what gender would our film appeal to and why.TheQuestion 5 asked the participants what gender would our film appeal to and why.The
results were shown through a bar chart to show the people thought the film wouldresults were shown through a bar chart to show the people thought the film would
mainly appeal to women as the film holds a female lead.mainly appeal to women as the film holds a female lead.

This question asked how well they understood the narrative of the film. Here weThis question asked how well they understood the narrative of the film. Here we
received various answers as some people were able to confidently understandreceived various answers as some people were able to confidently understand
whereas, others became confused and too involved within the storyline.whereas, others became confused and too involved within the storyline.

Question 7 determines whether the audience could think of any similarQuestion 7 determines whether the audience could think of any similar
films to ours or whether they thought our movie was unique.films to ours or whether they thought our movie was unique.

Question 8 focuses on how likely the participants are to view our filmQuestion 8 focuses on how likely the participants are to view our film
again on a scale of 1-5. 1 being less likely and 5 being most likely. Theagain on a scale of 1-5. 1 being less likely and 5 being most likely. The
answers were placed between 3&5 which reflected the results show fouranswers were placed between 3&5 which reflected the results show four
people said 3, another four people said 4 which leaves two people thatpeople said 3, another four people said 4 which leaves two people that
voted 5.voted 5.

Question 9 is the last question asking how we could make any improvements to our film.Question 9 is the last question asking how we could make any improvements to our film.
The majority of the answers showed to add music and sounds to make a better atmosphere.The majority of the answers showed to add music and sounds to make a better atmosphere.
Overall results suggested we learnt that most of the audience believed that we neededOverall results suggested we learnt that most of the audience believed that we needed
sound in order to improve our film to make the storyline more effective and to create ansound in order to improve our film to make the storyline more effective and to create an
atmosphere. Below is the rough cut of our film in which it only contains minimal sound andatmosphere. Below is the rough cut of our film in which it only contains minimal sound and
areas that are still needed to develop. Although, this rough cut links to the question nine asareas that are still needed to develop. Although, this rough cut links to the question nine as
it helps the audience to evaluate the film in order for us to create an improved and betterit helps the audience to evaluate the film in order for us to create an improved and better
quality final production.quality final production.

Final questionnaire after the filmFinal questionnaire after the film
Our media product followed the conventions of a crime thriller which managed to interest andOur media product followed the conventions of a crime thriller which managed to interest and
excite the audience. An example to reflect this would be through setting as we used an alleywayexcite the audience. An example to reflect this would be through setting as we used an alleyway
which is a typical representation of a thriller setting to create a gloomy atmosphere and awhich is a typical representation of a thriller setting to create a gloomy atmosphere and a
city/town to follow the usual iconography of thrillers as well as using a gun for a prop, and blackcity/town to follow the usual iconography of thrillers as well as using a gun for a prop, and black
clothing for costume use. Furthermore, it creates a sense of isolation therefore showing the filmclothing for costume use. Furthermore, it creates a sense of isolation therefore showing the film
can just focus upon the two characters within that sequence. Our film juxtaposed to the usualcan just focus upon the two characters within that sequence. Our film juxtaposed to the usual
conventions of thrillers as our movie contained a female lead in order to attract more males toconventions of thrillers as our movie contained a female lead in order to attract more males to
watch our film. Although, it would appeal to the teenage target audience as it is unique howeverwatch our film. Although, it would appeal to the teenage target audience as it is unique however
different to usual thriller films therefore appealing to the audience. In addition, the audience aredifferent to usual thriller films therefore appealing to the audience. In addition, the audience are
able to emphasis with the female protagonist in order to connect with the emotions as they couldable to emphasis with the female protagonist in order to connect with the emotions as they could
have experienced a similar situation. Once we completed our media product we finallyhave experienced a similar situation. Once we completed our media product we finally
developed the final questionnaire to see what the audience thought of our film. Therefore wedeveloped the final questionnaire to see what the audience thought of our film. Therefore we
asked 16 individuals about the film to gain specific feedback. This was significant as we couldasked 16 individuals about the film to gain specific feedback. This was significant as we could
use this if we was ever to make another film in the future.use this if we was ever to make another film in the future.

Final questionnaire…Final questionnaire…

Final questionnaire results…Final questionnaire results…

The first question upon the final questionnaire asked the participants how likely areThe first question upon the final questionnaire asked the participants how likely are
you to watch this film again.The question was based on a scale of 1-5 in which if youyou to watch this film again.The question was based on a scale of 1-5 in which if you
rated 1 is less likely to watch the film whereas, 5 was more likely to watch the filmrated 1 is less likely to watch the film whereas, 5 was more likely to watch the film
again.again.

Question two focused on asking the participants where they would go toQuestion two focused on asking the participants where they would go to
view our movie. The options consisted of: cinema, DVD or online due toview our movie. The options consisted of: cinema, DVD or online due to
the fact that, these are most popular sources of media that people watchthe fact that, these are most popular sources of media that people watch
films on.films on.

In this question we asked the participants what genre they thought ourIn this question we asked the participants what genre they thought our
film was. The results reflected in the bar chart show that 6 people said afilm was. The results reflected in the bar chart show that 6 people said a
thriller equal to this another 6 said crime thriller and 4 people recalled itthriller equal to this another 6 said crime thriller and 4 people recalled it
was a thriller mystery.was a thriller mystery.

Question 4 was asking if they understood the storyline. This question was veryQuestion 4 was asking if they understood the storyline. This question was very
important as we made changes to my narrative. All of the changes were made to makeimportant as we made changes to my narrative. All of the changes were made to make
the movie make more sense to the audience.the movie make more sense to the audience.

Question 5 of the questionnaire asked the participant whether they would recommendQuestion 5 of the questionnaire asked the participant whether they would recommend
the film to friends. Therefore, results show 31% said yes, 44% said maybe leaving 25%the film to friends. Therefore, results show 31% said yes, 44% said maybe leaving 25%
said no.said no.

In this question we asked participants what were their favourite part ofIn this question we asked participants what were their favourite part of
the film. We asked them his question as a group we wanted to knowthe film. We asked them his question as a group we wanted to know
which scenes we carried out the best. Results reflected that most peoplewhich scenes we carried out the best. Results reflected that most people
liked the scene which revealed a twist in he narrative of he film.liked the scene which revealed a twist in he narrative of he film.
Whereas, a percentage of others revealed they liked the sequence whenWhereas, a percentage of others revealed they liked the sequence when
we showed a background story of the protagonist to depict herwe showed a background story of the protagonist to depict her
childhood memories through the use of a flashback.This encouraged thechildhood memories through the use of a flashback.This encouraged the
audience to become more involved and allowed them to understand whyaudience to become more involved and allowed them to understand why
the main female character became an assassin.the main female character became an assassin.

During this question via the questionnaire, we asked the participants if they would changeDuring this question via the questionnaire, we asked the participants if they would change
or manipulate any parts in the film. Although, a limitation for ourselves was that it was tooor manipulate any parts in the film. Although, a limitation for ourselves was that it was too
late for us to alter the film as we had a strict deadline in which the media product had to belate for us to alter the film as we had a strict deadline in which the media product had to be
complete. However, receiving improvements and developments that the participants gavecomplete. However, receiving improvements and developments that the participants gave
us towards the film was beneficial as it allows us to achieve a better outcome if we was tous towards the film was beneficial as it allows us to achieve a better outcome if we was to
ever to do this again in the future. A wide variety of participants recalled that the sequenceever to do this again in the future. A wide variety of participants recalled that the sequence
where the protagonist is framed being followed could be developed by adding darkwhere the protagonist is framed being followed could be developed by adding dark
lighting to suggest a sense of mystery and death. In addition, another change in which thelighting to suggest a sense of mystery and death. In addition, another change in which the
people answering the questionnaire suggested, was to develop the scene where Charlie ispeople answering the questionnaire suggested, was to develop the scene where Charlie is
framed getting ready a he beginning of the film. The participants said to create a betterframed getting ready a he beginning of the film. The participants said to create a better
focus as some of the scenes reflected were unclear and lost focus.focus as some of the scenes reflected were unclear and lost focus.

This question was the last one upon the questionnaire. We asked theThis question was the last one upon the questionnaire. We asked the
people who participated ‘if there was to be a sequel would you go andpeople who participated ‘if there was to be a sequel would you go and
watch it?’ This was beneficial to us as it enabled us to review over thewatch it?’ This was beneficial to us as it enabled us to review over the
audiences reaction to the film as well as this, if the participants answeredaudiences reaction to the film as well as this, if the participants answered
yes to the question then, this showed how much people enjoyed andyes to the question then, this showed how much people enjoyed and
liked our film and that they would go see a sequel.liked our film and that they would go see a sequel.

Final questionnaire resultsFinal questionnaire results
Overall results reflect that the audience became confused at the firstOverall results reflect that the audience became confused at the first
review of the storyline. Therefore, we changed the narrative so that thereview of the storyline. Therefore, we changed the narrative so that the
audience was able to connect and understand the plot more. Although,audience was able to connect and understand the plot more. Although,
throughout the whole construction of this media production inthroughout the whole construction of this media production in
connection with the final questionnaire results I have realised that theconnection with the final questionnaire results I have realised that the
participants have enjoyed our film as they presented expressions ofparticipants have enjoyed our film as they presented expressions of
excitement and came to he edge of their seats. Additionally, it revealsexcitement and came to he edge of their seats. Additionally, it reveals
that the participants want to watch the film again as well as a sequel.that the participants want to watch the film again as well as a sequel.

Our Final filmOur Final film
Here is our completed media production short film that followed conventions of a
crime thriller genre. Although, our final cut followed the feedback provided from the
audience in order to appeal to a wide variety of audiences and approach to more
people through their feedback to make the film better.
https://www.youtube.com/watch?v=rMjh9Cvey1g&t=167s

ConclusionConclusion
To conclude, our audience feedback at pre production, production stages and post –To conclude, our audience feedback at pre production, production stages and post –
production revealed to myself and others within my group that the audience experienced aproduction revealed to myself and others within my group that the audience experienced a
exciting and tense thriller film. Although, the feedback received to ourselves also depictedexciting and tense thriller film. Although, the feedback received to ourselves also depicted
that a high amount of people enjoyed the film and would like to watch it within cinemas. Asthat a high amount of people enjoyed the film and would like to watch it within cinemas. As
well as this some participants recalled they would want to watch the sequel of our film. Also,well as this some participants recalled they would want to watch the sequel of our film. Also,
from our audience feedback we could determine that the target audience of teenagersfrom our audience feedback we could determine that the target audience of teenagers
would prefer to watch this film as it appeals to a younger generation more due to the thrillerwould prefer to watch this film as it appeals to a younger generation more due to the thriller
conventions, the sub genre of crime, and the attraction of a female protagonist. Therefore, itconventions, the sub genre of crime, and the attraction of a female protagonist. Therefore, it
appeals to teenagers as it allows them to become involved in the narrative and as theappeals to teenagers as it allows them to become involved in the narrative and as the
tension builds it creates excitement and brings the viewers to the edge of their seats.tension builds it creates excitement and brings the viewers to the edge of their seats.
Overall, we found that our audience feedback was very successful towards our mediaOverall, we found that our audience feedback was very successful towards our media
production as it enabled us to develop areas within he film that they thought would improveproduction as it enabled us to develop areas within he film that they thought would improve
it. As we developed some of these ideas within our film this revealed that more people wasit. As we developed some of these ideas within our film this revealed that more people was
able to understand the narrative and enjoy the film more.able to understand the narrative and enjoy the film more.

Evaluation question 3

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