The document discusses the target audience for a new music magazine. The author concludes that people aged 18-35 are most interested in the genres that will be covered in the magazine. This age group enjoys social media, concerts, festivals and travel, and has disposable income. The magazine's music genres are commonly played loudly at bars and clubs, further attracting this age group. The author designs the magazine's style, layout and photography to match the tastes and interests of the target 18-35 demographic.