Evaluation Question 4

Evaluation Question 4

• 1.
  Evaluation Question 4
• 2.
   From researchinto audiences of Indie Pop/ Electronica music, the target audience age for my particular media product would be 16- 30 year olds of all genders. The people who would purchase my magazine are people who are into new music which is on the verge of popularity and people who go to concerts and festivals; those with a keen interest in music. A lot of the time, musicians in this genre start certain fashion trends and have attainable styles. According to UK tribes, these people would be predominantly 'Scenesters' (Part of the Leading Edge tribe) - 'Setting themselves apart by creating new trends by co-opting fashion and music from across the Tribal map and blending it with their own individual attitudes. Ever difficult to pin down, they move at lightning speed through youth culture – moving onto whats ‘next’ before it has a chance to become ‘now’.' Also certain brackets of the 'Mainstream' tribe could be attracted to my product because the style choices posed by the artists aren't too extreme and are relatable to 'Rahs' and 'Makers'.
• 3.
   Artists ofthis genre tend to be played on BBC Radio 1 which also features a variety of other genres, so Radio 1 listeners tend to be open to lots of types of music. These artists are also likely to feature at festivals such as Reading and Leeds, Coachella, V and T in the park. The type of shops these people would get their clothes from would be most high street shops such as Topshop, River Island, All Saints etc as well as online shops like Boohoo and ASOS.
• 4.
   The outfitsdisplayed from the artists below aren’t extravagant or difficult to find and can easily be pulled off by the general public. When designing my magazine, I took into account the styles of other bands in that genre, their styles and their target audience to apply to my own band.
• 5.
   Lucy Kind,age 17, Aries  Interests: dancing, shopping, going to live gigs, being with friends, listening to music, partying  Favourite bands: Shed 7, The Charlatans, Twenty One Pilots, The Libertines, Years and Years, Disclosure, Circa Waves, Saint Raymond  Favourite shops: Topshop, Urban Outfitters, MAC
• 6.
  When in thecar, Lucy tends to listen to Radio 1 or plugs her phone into the aux cord. Lucy aspires to travel the world and become a dance teacher to follow through her love of dance. Lucy tends to go to festivals and gigs often (once a month-ish). Lucy enjoys a variety of music but prefers Indie/ Indie Pop bands because pop isn’t quite her cup of tea. Lucy fits the criteria of my target audience because she is stylish, enjoys the Indie Pop/ Electronica genre of music and goes to live events on a regular basis. Lucy comes on the lower end of the age range that my magazine is aimed at due to the majority of this genres fans being toward the lower end; nonetheless, people almost 30 years old aren’t to be ignored.