Evaluation question 4

Evaluation question 4

• 1.
  4. Who wouldbe the audience for your media product? By Elliot Woodward
• 2.
  Introduction After conducting myresearch into the targeted audience for my indie rock/ alternative music magazine i came to the conclusion that my target audience would be aged between 16-25 years old who are both male and female. I think that this age range is very appropriate and suitable to target within, as my magazine offers a range of new upcoming artists with produce quirky fresh new modern music which isn't mainstream. This age range is most likely to be exploring and experiencing this type of music and style/genre therefore, would perfectly match with my magazine ASY. Festivals and new fashion would also be another influential part of this age, which my artists and advertisements will feature and introduce. The lower bracket of my age range 16 was selected as many gigs allow under 18s but without the consumption of alcohol, therefore this offers them a good opportunity to socialise and discover new music without breaking the law. In relation to this my magazine will contain plenty of information about gigs across the world and how to purchase the tickets which would be useful at this age. The top bracket of my age range 25 was based on the fact that most people have are leaving university courses at this age and may begin to settle down into a more mature sensible adult life, possibly with kids and will be left interested in following the music scene. I would also consider designing my magazine to appeal to other groups, like a cross between mainstream and fresh sounds, as my magazine will feature a popular well known, recognised artist across the months of release. People aged 26-30 might also still have the taste for whats current and different, they could even be more regularly purchasing my magazine than my targeted audience as they are more likely to have a firm stable income and be settled down therefore, might be looking for events, and news to keep them entertained.
• 3.
  The sales ofmy magazine to each gender type could differ each month, this could be because of the different artists which are featured in my magazine. Currently the music market displays a few very popular indie rock/alternative magazine names like NME, Loud and Quiet and DIY, however I have identified a gap for a magazine with a broader range of different artists that aren’t necessarily in the eye of the indie scenesters yet, which will make my magazine stand out and attract many people to purchase it to find out the newest artist appearance. The characters in my magazine will wear quirky clothing featuring patterns, stripes and bright colours, their hair styles and personalities will be bold and different appealing to my targeted audience. I am aware that the price of my magazine has to be a reasonable price in comparison to similar music magazine names like NME and Loud and Quiet, therefore my price will be £1.50 decided on by my market research survey, where by this was the most popular price bracket. NME is £2.50 and Loud and Quiet is free, My magazine offers a smaller amount of content averaging around 90 pages which the price reflects however will draw my audience in with the broad range of exclusive artist interviews and marketing material.
• 4.
  When designing andproducing my magazine my previous research was key to consider through out otherwise it would not successfully appeal to my targeted audience. I had to focus on meeting the correct style and interest of potential customers, ensuring my artists like the band ‘One Way Ticket’ were modelled and styled to fit within the genre and style of indie rock/alternative. Another key design feature to remember was that I wanted a simplistic design which would stand out and although minimal would be technical in the colour scheme and combination of layers. This would effectively appeal to the targeted audience as they said this was their most popular preferred design style in my market research survey.
• 5.
  The following twoaudience profiles have a large indie rock/alternative genre appeal which resemble part of my targeted audience and social groups. They are the types of people who could be my potential consumers of my new magazine ASY, which is shown through their tastes, preferences, age and styles. I have also asked the two individuals three questions regarding my new magazine and their opinion on its price and its features. What are your opinions on a new simplistic indie rock/alternative magazine entering the market? What price do you think would be suitable for a new music magazine which contains around 90 pages? Would interviews and gigs/touring details interest you when looking for a music magazine?
• 6.
  What are youropinions on a new simplistic indie rock/alternative magazine entering the market? “That would be fantastic, I'm always looking for new artists and the current magazines in the market don’t offer enough, so i think its success would be huge if it’s range of content was good.” What price do you think would be suitable for a new music magazine which contains around 90 pages? “Considering that is not too big I wouldn’t expect to pay more than £2.00 as the popular magazines like NME are much bigger and cost about £3.50.” Would interviews and gigs/touring details interest you when looking for a music magazine? “Of course I spent half of my time attending the latest festivals across the world and love to hear what the bands thought about their performance’s and the crowds.” Profile 1
• 7.
  What are youropinions on a new simplistic indie rock/alternative magazine entering the market? “Style is everything it has to look impressive and I want to see them upcoming quirky artists appear otherwise I won’t want to read it. I will definitely purchase it and would love to see how it competes with the current indie music magazines.” What price do you think would be suitable for a new music magazine which contains around 90 pages? “I don’t mind paying for something I enjoy as long as I think it’s worth it, 90 pages would be a perfect amount to read if its designed right. I would be happy to pay up to £3.00 for it.” Would interviews and gigs/touring details interest you when looking for a music magazine? “Without a doubt it would, thats the main thing I want to read when i buy a magazine, the rest of stuff is mostly pointless to read, which you find in these cluttered busy magazines. Profile 2