Billy Rosenthal used various media technologies throughout the construction, research, planning, and evaluation of his music video project. He used SurveyMonkey to create surveys for his focus group, YouTube to upload his animatic, focus group analysis, and final music video for feedback. Google was used for research and accessing other sites like SlideShare. His phone was used for communication with actors and playing music during filming. Prezi and SlideShare were used for creating and sharing online presentations. Adobe Premier Pro and Photoshop were used for editing video and images. A DSLR camera was used to film high quality footage. And Tumblr was used as a blogging platform to share all project work and gather feedback.