Evaluation Question 5

Evaluation Question 5

• 1.
  A masthead hasbeen used in order to create a sense of brand recognition. This has been done through the use of the colour red, this colour has connotations of strength and anger which directly relates to the target audience as this is a teenage magazine. The masthead has also been put at the top of the magazine this has been done so that it is easy to be seen by a consumer. Despite this the masthead has been put in a text bubble, this helps to establish a sense of brand identity as it makes the magazine different to the rest. In relation to Ricard Dyers Utopian theory this offers my audience energy as it offers the something different solving the social tension of exhaustion from the same form of magazine being printed repeatedly. Cover Stories; my magazine has a large Varity of cover stories this is because they have a teenage audience even though they are older teenagers they need more Varity in order to keep the audience interested. In relation to Dyer’s Utopian Theory this sells the audience abundance this is because is solves the social tension of scarcity as it is making sure that the audience has enough to spare. It also relates to intensity, this is because it almost bombards the audience with stories which solves the social tension of dreariness. Buzz Words; In my magazine words such as ‘exclusive’ have been used in order to make the audience feel as if they are getting a product that they could not get anywhere else. This intern makes the target audience more inclined to by it. In relation to Maslow's Hierarchy of Needs this relates to love and belongingness this is as it makes the audience feel special and as if the magazine is ‘exclusively’ for them all may also relate to esteem for this same reason as it sells the reader the idea that they are importance. Barcode; My magazine has a barcode, this is done for retail purposes for example as it lets the company keep track of stock. This also can relate to Maslow’s hierarchy of needs, this is as it sells the audience safety needs, as the use of the barcode also helps the audience to identify that the magazine is legitimate. Web Address; This magazine has included the website address link, this has been done as the target audience is older teenagers who are stereotypically very technologically orientated. This is an example of cross media convergence. In relation to Dyer’s Utopian theory this solves the social tension of fragmentation and replaces it with the utopian solution of community, this is as the target audience is able to relate to the use of technology and it makes them feel more connected to the magazine. Main Cover Story; The main cover story in this magazine is ‘Interview With Kelsie I – I really toned down all of the sexual stuff there was no need for me to do it’ the use of the cover story directly relates to the target audience, this because older teenage girls as older teenage girls are stereotypically known to be finding themselves and the media is full of sexual images and videos that may influence them. This cover story almost makes my artist seem like the type of person to look up to . This story relates to the idea of identity in the Uses and Gratifications Theory. This is because the target audience can see themselves in the media. As the story is relatable and shows that even celebrities such as Kelsie go through similar issues to themselves.
• 2.
  Image: this imageis a close up where she covers most of the page showing how important she is which links directly to the genre of the magazine.. She is also wearing makeup which links to the male gaze theory as it shows that a women is a construction that it made for he gaze of the heterosexual male. Features: there are multiple features on the contents page of the magazine. This has been done to offer my target audience more choice which would make them more likely to buy it if there is a variety. In relation to Richard Dyer’s utopian theory this solves the social tension of scarcity and replaces it with abundance. As they are not scarce for choice. Magazine Logo: the magazine logo is at the bottom right hand corner of the magazine. This helps to create a sense of brand identity and make the audience feel as if they know the brand very well. Which solves the utopian theory of isolation and replaces it with community. This is as my audience feels like they are part of the brand. Main story: The main story is separate from the rest of the features. This is as so they it stands out to my target audience and gives them something to look forward to. It helps them to easily find the main story offering them esteem needs in relation to Maslow's hierarchy of needs as they feel like the magazine has been tailored to make it easier for them. Magazine slogan The magazine slogan is on the top right hand corner of the magazine. This is to make my brand recognisable. It also really is the Uk’s number one which solves the social tension dishonesty and replaces it with transparency as m audience is offered the truth. Title: The title is done in a bold sans serif font. This has been done in order to show case its importance. The use of the colour red to outline the image also helps to give a clear theme to the magazine offering my target audience safety needs in relation to Maslow’s hierarchy of needs as the audience feels safe in knowing that the magazine all links.
• 3.
  Pull quote: Thispull quote has been taken directly from the front cover this helps to show the audience that they have been promised on the front cover. This offers my target audience transparency as they feel like they are getting the truth Variety of images there are a lot of images on the double page spread. This is as it helps my audience clearly see who the magazine is about. This offers the audience abundance in relation to Dyer’s utopian theory as they are given a lot of choice. Sub headings; There are many subheadings on the double page spread of my magazine. This has been done in order to split up the different questions. This offers the audience safety needs as it makes it a lot clear and easier to read. Layout in columns; This is as It makes it a lot easier to read as it is more unified and clear. This is also a very stereotypical convention of a interview for a double page spread. This idea of following normal conventions offers my target audience safety needs in relation to Maslow’s hierarchy of needs as they recognise this convention and feel comfortable with it. Drop capitals; This has been used in order to clearly show where the magazine article starts. This offers my target audience an sense of love and belonging as they feel like the magazine has been made in a way which is easiest for them. First stand: the use of the first stand to explain who the artist is helps my audience to get some background knowledge even if they do not directly know who she is. This offers the audience transparency in relation to Dyer’s utopian theory this is as they feel as if them know the truth about her.