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Evaluation question one
- 1. EVALUATION QUESTION ONE In whatways does your media product use, develop or challenge forms and conventions of real media products?
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- 4. Masthead • Large, bold,serif-style font for an older target audience due to sophisticated connotations (Barthes). • Positioned at the top middle of the page to draw the eye of the reader and give instant recognition of the producer, reinforcing brand awareness. • Placed behind the image, so the model is the main focal point and indicates that the title of the magazine is well-known and easily readable. Typical existing media products that use similar mastheads:
- 5. Main Image • Mediumclose-up of the model is conventional. Also uses direct mode of address to create a relationship with the reader (Uses and Grats).The black eyeliner on the model emphasises this further. • High key lighting is conventional. • Mise-en-scene: red dress and red lips connote passion (Barthes) and sexualises the model (Mulvey).
- 6. Sell-Line • I choseto use a conventional sell-line- it relates to my production by informing the reader what content is included in my magazine (uses and grats). • I used a contrasting colour to the background- it stands out to captivate attention. • Using a different font and colour relative to the masthead follows further codes and conventions deliberately differentiating them from each other.This follows the expected hegemonic norms, so therefore conforms to my target audience’s beliefs as the text is relatable and familiar to them.
- 7. AnchorText/Language • “The StyleIssue”- some regional/lifestyle magazines have issues particular to a topic, and style is a common issue (see left for examples). • “Exclusive”- makes the reader feel that they are getting more with this issue and creates enigmas (Barthes). • Continues the red, black and white colour scheme for consistency and professionalism.
- 8. House Style &Colours • Use of bold colours throughout (particularly red and white) will appeal to my target audience- the red reinforces bold and daring connotations (Barthes) which a hegemonic young adult may relate to. • Colours are not gender specific so can appeal to both- the target audience I was intending to hit. • Follows conventions of using contrasting colours overlapping image. • White text against a red background is a common convention- my production challenges this by having red text on a white background. Also uses this convention by having the model’s red dress as a background for white writing.
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- 10. Fonts & Features •Short and snappy insights into articles offered- allows for a range of needs to be covered and informs reader (uses and grats). • Genre headings highlighted to draw attention and title headings in serif font for sophisticated connotations (Barthes). This would appeal to the middle-aged adults in my target audience as it reflects their ideologies, in turn reflecting their preferences and beliefs of how a contents page should look. • Title placed at the top-left- conventional positioning. • Although the way that I have ended the page is unconventional (using a line with the web address, date, page number and logo) I feel it further reinforces the brand name and therefore the producers of the magazine (brand awareness). However, it would have been just as unconventional to have text reach the bottom of the page- this was therefore an effective way to end the page.
- 11. Rows & Columns •Organised text allows for easy reading- clearly accessible information can lead to fulfilment of individual and informative needs (uses and grats). • Tabs separating each section conventionally larger which I went on to replicate in my own production as it clearly distinguishes articles from each other. • Three columns of text is typical of contents pages so this follows conventions. • Columns separated by headings: Art, Fashion and Life. This gives an indication as to what content the magazine offers so fulfils informative needs (uses and grats) and continues the genres in the sell-line of the production for consistency and professionalism.
- 12. Numbering • Numbers layon the left of the page, in a structured vertical line, which is conventional as seen by the examples (see left).This allows for easy navigation to fulfil individual’s needs and informs them (uses and grats). • Page number on bottom-right of page is conventional for ease of navigation. • The number at the bottom of the portrait provides informative and navigational needs so that the audience can find the article associated with the image.
- 13. Images • I followedthe conventions of using images to break up the text on the page- easier to focus for the young adults in my target audience (as they have a stereotypically lower attention span). • The images themselves conform to the conventions, using a variety of shots.The close-ups use direct mode of address which establish a relationship with the audience (uses and grats) and the long shots allow the audience to identify with the image. • Product shots aren’t common in normal regional magazines, but in style issues of regional magazines, product shots, particularly of clothes, accessories and cosmetics, are conventional. • High-key lighting in photographs follows conventions. • The images allow the audience to visualise the relevant article, creating more of a meaning and relationship with the audience. • The front cover image is unconventional in a contents page, but I included it in order to remind the audience of the producers- this reinforces brand awareness. • The fashion images (see bottom-right) are from London Fashion Week- I included these to mimic how a real magazine would work and to tie in with the magazine’s date and “style issue” title.
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- 15. Text • Minimal text-only the logo present.This keeps the focus on the image- and therefore the product- as well as the brand that the audience can buy it from. Because of this focus, I think that these adverts are effective, even if most advertisements use more text e.g. a sell-line, contact details or address (challenges conventions). • Positioning of the logo is unconventional- typically it would be at the top, but I wanted the product image to be the dominant focus of the page. • Used a serif font which would appeal to my target audience and reflects the product- quality, cared for.
- 16. Image 1 •In order to appeal to the audience, I followed the conventions of high-key lighting in my image.This allows the audience to clearly visualise the product offered, and therefore receive the preferred reading (ReceptionTheory, Hall) of wanting to buy into the product. • A mid close-up is conventional for a jewellery advert on a model, as it is positioning (Hall) the audience to admire the potential product that they are buying into. • I enhanced the colours in post-production so that the image is more vibrant- it catches more attention so more people will be attracted to the images, and therefore the product. • The pose of the model draws the attention straight to the jewellery, and I avoided the convention of using direct mode of address as I wanted the focus to be purely on the product (challenges uses and grats theory). • I wanted to encourage diversity and culture, which is why I have included models of different ethnicities in my production- this contradicts typical conventions (and also Hall’s theory on the representation of ethnic minorities) but makes my product accessible to a greater range of people.
- 17. Image 2 • Theimage uses dismemberment (Goffman), as only a certain part of the women’s body is shown in the frame- her eyes are not featured, therefore dehumanises the model.This is something I would not usually like to encourage, however I thought that by involving eyes and using direct mode of address, I would be detracting attention away from the product (as it would be creating a relationship between the model and the audience- uses and grats). • I edited the colours in post-production- the main part of the image is in black and white, leaving the product in colour to alleviate attention.The only other part of the image in colour are the model’s lips in pink/red- this sexualises the model as it connotes (Barthes) passion, corresponding to Mulvey’s theory of the male gaze.
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- 19. Layout • My layoutwas inspired by Marie Claire’s feature page (see left). Because this is a fashion magazine, my feature page does not follow ordinary regional magazine conventions, but fashion ones. • Multiple images and minimal text appeals to the young adults in my target audience (hegemonic representation of youth having a low attention span). • Name of magazine in top-left corner reinforces brand image and awareness by reminding the audience of who produced the magazine. • Unconventional layout- usually a split half image, half text layout- jumbled format appeals to stereotypical rebellious young adult.
- 20. Text • Serif fontused in order to appeal to the middle-aged adults in my target audience (subtle, less intrusive on the page, reflects themselves).This is different to the sans- serif font in the real media product, I challenged this convention as I thought that the serif font suited my audience more and was visually appealing in the composition. • Contrasts directly from background and follows colour scheme used throughout the page (black on white and white on black text)- stands out and captivates attention. • Although the title can be argued to be in an unconventional position- below text, typically top of the page- I think that it works well in conjunction with the rest of the page and product. • Smaller text for bulk compared to title- alleviates importance of title and conforms to the convention of having a variety of fonts used to differentiate texts.
- 21. Language • I conformedto codes and conventions through the use of sensationalism. I did this through using exaggerated words which would directly impact my audience e.g. “inspired”, “reason number 2,354 to love…” etc.This creates a buzz around the text further on in the page, which keeps the audience keen and allows me to go on and create further editions to the piece, which would satisfy readers. • I used a formal style of register to create a sense of relationship to the audience, in turn allowing them to engage with the article.This would also appeal to the middle-aged adults in my target audience as formal register is associated with being more mature (connotations= Barthes).
- 22. Images • I useda mixture of long shots and close-ups in my feature page- this is unconventional as there are usually less images and more text in a feature page. • However, I think that the array of images is effective as it not only shows the variety of content, but also covers a wide range of needs. For example, the close-ups using direct mode of address creates a relationship with the audience (uses and grats), and the long shots give the audience a sense of location so that they can identify with the image. • High-key lighting is conventional. • I wanted to include a diverse representation of people in my production, my models are both male and female, teenagers and adults, and of white, black and Asian ethnicities.This makes the magazine more relatable to a wider range of people of different genders, ages and races, so therefore more accessible.
- 23. WEBSITE Home Page Articles Page AboutPage Gallery Page
- 24. Layout- Home Page •I conformed to typical conventions of having the masthead at the top-centre of the page- this allows the audience to clearly recognise who the product is produced by (promotes brand awareness). • The tabs at the top-left is conventional as it allows the audience to seek specific details about a topic (cognitive needs, uses and grats). • The red, black and white house style colour scheme is continued from the printed production for consistency and professionalism. • The social media icons at the top-right, side and bottom-left appeal to a young adult target audience, this with the subscribe sections at the side and bottom, corresponds to conventions as it allows the audience to keep up-to-date.
- 25. Images- Home Page& Gallery • The image of the front cover along the right-hand side reminds the audience of the hard copy- this may appeal to the middle-aged adults in my target audience as they are more likely to prefer a physical magazine than an online one. • The images of the two adverts along the right replicate how a real website would work (by making money through advertisements).This also creates continuity within the production, as these advertisements are also in the hard copy. • The images in the gallery page show an array of content, using a wide range of models- this will appeal to a wider range of people. It includes landscapes as well as portraits, close-ups (using direct mode of address which creates a relationship with the audience- uses and grats) and long-shots.The landscapes and long shots create a relationship with the audience as it gives the audience a sense of location- they can identify with it. Home Page Gallery
- 26. Language-Articles • I wrotefour brief articles for my website as a way of showing possible content.These articles fit into the sub-genres of my magazine: Art, Fashion and Life, and are also mentioned in my contents page in the hard copy of my production, for consistency and professionalism. • I used facts and figures from London Fashion Week, this makes the article informative (fulfils informative needs- uses and grats). • “Ruby red rings”- I used descriptive language to connote (Barthes) luxury in accessories.This appeals to the aspirational young adults and financially comfortable middle-aged adults in my target audience.
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- 28. Layout • Asthere are few billboards made for regional magazines, it was more difficult to design a piece relating to codes and conventions. • Because of this, I chose to stick closely to The Resident’s design, as this design seemed efficient in attracting attention, e.g. with it’s consistent bright colour scheme. I replicated this in my production, as the colour red continues throughout my production. • I also replicated the billboard’s minimal use of text, as well as the layout of having the title and sell-line to the left of the images. • Using three different platforms of access to my magazine is conventional- this shows the magazines accessibility throughout different media. • Conventional layout- the plain image stretches across the length of the billboard (although on mine I left a white border around the edges to make the composition more visually appealing). • App store logo and web address appeals to a young adult target audience, due to their stereotypical interest in and frequent use of technology.
- 29. Text • All text(apart from the App Store logo) is serif- sophisticated connotations (Barthes) appeals to the middle- aged adults in my target audience. • Masthead at the top in conventional positioning, and larger than the rest of the text to alleviate importance. • Sell-line continued through from front cover- this also gives an indication of the content of my magazine (fulfils informative needs, uses and grats). • Web address appeals to a hegemonic young adult target audience, due to their stereotypical interest in the internet.