EVALUATION - QUESTION ONE 
IN WHAT WAYS DOES YOUR MEDIA PRODUCT USE, DEVELOP, OR CHALLENGE FORMS AND CONVENTIONS OF 
REAL MEDIA PRODUCTS?
MAGAZINE COVER
 The image is conventional as it is a close-up/ 
mid shot of a relevant artists face 
which appeals to the target audience as 
they are mainly male and so a female 
artist on the cover is appealing to males 
(especially as the mid shot allows the 
audience to see the female artists’ body)
 The image is unconventional in 
that there is a shallow focus of 
the image which makes the 
artist’s hand the main focus of 
the image and draws in the 
audience to the artists’ 
aggression and subversion of a 
female being at the source of 
violence. This is good in its 
unconventionality as it subverts 
gender stereotypes and 
appeals to my male-leaning 
target audience (with the 
violence and the female on the 
cover)
 The layout is conventional as 
the masthead is across the 
top of the magazine and 
draws in the target audience 
from the primary optical area
 I have used some 
puns on the cover 
of my magazine – 
“We sail soundly 
with Bonney 
Pirate”; “Arctic 
Monk-Tees!” – to 
appeal to my 
target audience – 
they are 
conventional as Q 
magazine likes to 
have an element 
of humour in their 
magazines which 
appeals to my 
target audience 
as they enjoy
 The language I have used is conventional for (indie) magazines like “Exclusive interview” and 
names of relevant artists; this is effective in that it allows the audience to associate this to a 
magazine and makes it seem more official
 The header 
and footer I 
have used is 
conventional 
for a 
magazine; this 
is effective as 
it breaks up 
the route of 
the eye a little 
and makes 
the cover look 
more 
interesting
 I have used coverlines on my cover 
which are conventional for a 
magazine cover – most of my 
coverlines are in the first vertical 
third of the principle of thirds which 
is also conventional for (my genre 
of) magazine and means that my 
route of the eye will lead the 
audience
 The barcode of my magazine is conventionally vertical against the side of the magazine – this 
is to make sure it is out of the way but still easy to find if you want to
 My coverlines are 
conventional as they are 
in the spaces where the 
image isn’t and they 
make up most of the 
blank space – this is 
effective as it allows the 
audience to look at a bit 
of the content of the 
magazine
 The brand identity of this magazine 
cover is conventional for the indie genre 
as it is slightly sexual (through the female 
artist, the mid shot and the use of a prop 
which makes her look aggressive) and 
humorous (due to the pirate costume 
and the faux aggressive expression); 
these modes of address that I have used 
to create my conventional brand 
identity are appealing to my target 
audience as it is familiar to the 
audience, interesting and also 
corresponds to the target audience’s 
interests (i.e. sex, humour etc.)
CONTENTS PAGE
 Features 
conventionally listed 
down the first vertical 
third of the principle 
of thirds which is 
conventional (of a 
magazine) and 
appeals to the target 
audience as it allows 
for easy navigation
 Conventional long shot of 
featured artists across three 
quarters of the last two 
vertical thirds
 Conventional 
Contents title across 
the top of the page 
which the audience 
see first
 Header conventionally at the top of the magazine with the masthead in
 Conventionall 
y for my genre, 
the numbers 
that list the 
contents are 
followed by a 
line separating 
the number 
and the 
contents
 The sections of the 
contents has been 
conventionally (for 
the genre) 
separated – 
usually with 
headings in them – 
using bars of red 
(in keeping with 
my house style)
 Conventionally placed issue number, date and magazine website
 A conventional 
use of a box 
adding in some 
more 
information 
about the 
magazine 
(coloured in 
keeping with my 
house style)
 An 
unconventional 
placement of 
images to make 
the contents 
page look more 
creative and 
thus more 
appealing to the 
target audience
 The brand identity of this 
contents page is conventional 
as it is approachable (due to 
the easy navigation and 
relaxed poses of the artists in 
the smaller images); humorous 
(due to the pirate costume) 
and slightly sexual (created by 
the dominant stance taken by 
the artists in the long shot 
image); these modes of 
address that I have used to 
create my conventional brand 
identity are appealing to my 
target audience as it is familiar 
to the audience, interesting 
and also corresponds to the 
target audience’s interests (i.e. 
sex, humour etc.)
DOUBLE PAGE SPREAD
 Page numbers are at 
the bottom of the 
page which follows 
the conventions of a 
magazine and makes 
the magazine seem 
more real and official
 I have used two images – a 
large image and a smaller 
image superimposed – this 
is effective as it allows a 
variety of imagery and 
adds more context to the 
artist (in my double page 
spread, I have added the 
artists’ latest album as a 
superimposed image to 
add more context to her 
music and to promote her 
new album – promotion is 
conventional for a music 
magazine)
 My image is large and so overlaps the page which creates a nice flow into the rest of the 
article; this is effective as the image is one of the main things that draw the audience in (the 
other being the headline)
 The article is conventional for a 
magazine as it is separated into 
columns and shapes around the 
main image which is conventional 
for a double page spread article 
and appealing to my target 
audience as it makes the image 
stand out more and look more 
interesting (therefore more 
interesting to read as the writing is 
aesthetically pleasing and 
compliments the image)
 The image of my artist 
relates to the article 
which is conventional as 
it adds more context to 
the artist; it is also 
conventional for the 
indie genre of 
magazine as the image 
is (mainly) on the left 
page
 The pull quote on my 
double page spread is 
appealing to my target 
audience as it is in the 
middle of the article and 
conventionally uses 
deictic language which 
intrigues the target 
audience into reading 
the article. I have also 
shaped the article 
around the pull quote 
which compliments the 
article and also makes 
the pull quote more eye 
catching
 My headline is 
conventionally 
large, bold, at the 
top of the page and 
in a serif font so that 
the audience are 
drawn to it and 
makes the audience 
want to read the 
article; this is 
effective as it is the 
first thing the 
audience will see 
and so is one of the 
main things that 
draw the audience 
in so that they will 
read the article (the 
other thing being 
the image)
 My stand-first is unconventionally large to 
make sure it catches the readers’ eye and 
makes them want to read the article
 My kicker is conventional 
for magazines as it 
displace approximately 
four lines of the article; this 
makes it appealing and 
eye-catching and 
encourages the audience 
to read the rest of the 
article
 The brand identity of my double 
page spread is conventional to 
the genre as it is inviting, 
approachable and humorous 
(due to the large image of the 
artist surrounded by cuddly toys 
and also due to the 
stereotypical use of magazine 
conventions (i.e. page numbers 
at the bottom; bold headline 
etc.); these modes of address 
that I have used to create my 
conventional brand identity are 
appealing to my target 
audience as it is familiar and 
comfortable to the audience, 
interesting and also corresponds 
to the target audience’s 
interests (i.e. sex, humour etc.)

Evaluation - Question One Powerpoint

  • 1.
    EVALUATION - QUESTIONONE IN WHAT WAYS DOES YOUR MEDIA PRODUCT USE, DEVELOP, OR CHALLENGE FORMS AND CONVENTIONS OF REAL MEDIA PRODUCTS?
  • 2.
  • 3.
     The imageis conventional as it is a close-up/ mid shot of a relevant artists face which appeals to the target audience as they are mainly male and so a female artist on the cover is appealing to males (especially as the mid shot allows the audience to see the female artists’ body)
  • 4.
     The imageis unconventional in that there is a shallow focus of the image which makes the artist’s hand the main focus of the image and draws in the audience to the artists’ aggression and subversion of a female being at the source of violence. This is good in its unconventionality as it subverts gender stereotypes and appeals to my male-leaning target audience (with the violence and the female on the cover)
  • 5.
     The layoutis conventional as the masthead is across the top of the magazine and draws in the target audience from the primary optical area
  • 6.
     I haveused some puns on the cover of my magazine – “We sail soundly with Bonney Pirate”; “Arctic Monk-Tees!” – to appeal to my target audience – they are conventional as Q magazine likes to have an element of humour in their magazines which appeals to my target audience as they enjoy
  • 7.
     The languageI have used is conventional for (indie) magazines like “Exclusive interview” and names of relevant artists; this is effective in that it allows the audience to associate this to a magazine and makes it seem more official
  • 8.
     The header and footer I have used is conventional for a magazine; this is effective as it breaks up the route of the eye a little and makes the cover look more interesting
  • 9.
     I haveused coverlines on my cover which are conventional for a magazine cover – most of my coverlines are in the first vertical third of the principle of thirds which is also conventional for (my genre of) magazine and means that my route of the eye will lead the audience
  • 10.
     The barcodeof my magazine is conventionally vertical against the side of the magazine – this is to make sure it is out of the way but still easy to find if you want to
  • 11.
     My coverlinesare conventional as they are in the spaces where the image isn’t and they make up most of the blank space – this is effective as it allows the audience to look at a bit of the content of the magazine
  • 12.
     The brandidentity of this magazine cover is conventional for the indie genre as it is slightly sexual (through the female artist, the mid shot and the use of a prop which makes her look aggressive) and humorous (due to the pirate costume and the faux aggressive expression); these modes of address that I have used to create my conventional brand identity are appealing to my target audience as it is familiar to the audience, interesting and also corresponds to the target audience’s interests (i.e. sex, humour etc.)
  • 13.
  • 14.
     Features conventionallylisted down the first vertical third of the principle of thirds which is conventional (of a magazine) and appeals to the target audience as it allows for easy navigation
  • 15.
     Conventional longshot of featured artists across three quarters of the last two vertical thirds
  • 16.
     Conventional Contentstitle across the top of the page which the audience see first
  • 17.
     Header conventionallyat the top of the magazine with the masthead in
  • 18.
     Conventionall yfor my genre, the numbers that list the contents are followed by a line separating the number and the contents
  • 19.
     The sectionsof the contents has been conventionally (for the genre) separated – usually with headings in them – using bars of red (in keeping with my house style)
  • 20.
     Conventionally placedissue number, date and magazine website
  • 21.
     A conventional use of a box adding in some more information about the magazine (coloured in keeping with my house style)
  • 22.
     An unconventional placement of images to make the contents page look more creative and thus more appealing to the target audience
  • 23.
     The brandidentity of this contents page is conventional as it is approachable (due to the easy navigation and relaxed poses of the artists in the smaller images); humorous (due to the pirate costume) and slightly sexual (created by the dominant stance taken by the artists in the long shot image); these modes of address that I have used to create my conventional brand identity are appealing to my target audience as it is familiar to the audience, interesting and also corresponds to the target audience’s interests (i.e. sex, humour etc.)
  • 24.
  • 25.
     Page numbersare at the bottom of the page which follows the conventions of a magazine and makes the magazine seem more real and official
  • 26.
     I haveused two images – a large image and a smaller image superimposed – this is effective as it allows a variety of imagery and adds more context to the artist (in my double page spread, I have added the artists’ latest album as a superimposed image to add more context to her music and to promote her new album – promotion is conventional for a music magazine)
  • 27.
     My imageis large and so overlaps the page which creates a nice flow into the rest of the article; this is effective as the image is one of the main things that draw the audience in (the other being the headline)
  • 28.
     The articleis conventional for a magazine as it is separated into columns and shapes around the main image which is conventional for a double page spread article and appealing to my target audience as it makes the image stand out more and look more interesting (therefore more interesting to read as the writing is aesthetically pleasing and compliments the image)
  • 29.
     The imageof my artist relates to the article which is conventional as it adds more context to the artist; it is also conventional for the indie genre of magazine as the image is (mainly) on the left page
  • 30.
     The pullquote on my double page spread is appealing to my target audience as it is in the middle of the article and conventionally uses deictic language which intrigues the target audience into reading the article. I have also shaped the article around the pull quote which compliments the article and also makes the pull quote more eye catching
  • 31.
     My headlineis conventionally large, bold, at the top of the page and in a serif font so that the audience are drawn to it and makes the audience want to read the article; this is effective as it is the first thing the audience will see and so is one of the main things that draw the audience in so that they will read the article (the other thing being the image)
  • 32.
     My stand-firstis unconventionally large to make sure it catches the readers’ eye and makes them want to read the article
  • 33.
     My kickeris conventional for magazines as it displace approximately four lines of the article; this makes it appealing and eye-catching and encourages the audience to read the rest of the article
  • 34.
     The brandidentity of my double page spread is conventional to the genre as it is inviting, approachable and humorous (due to the large image of the artist surrounded by cuddly toys and also due to the stereotypical use of magazine conventions (i.e. page numbers at the bottom; bold headline etc.); these modes of address that I have used to create my conventional brand identity are appealing to my target audience as it is familiar and comfortable to the audience, interesting and also corresponds to the target audience’s interests (i.e. sex, humour etc.)