Evaluation Question Two

Evaluation Question Two

• 1.
  How effective isyour combination of your main product and ancillary texts?
• 2.
  Main product andancillary texts For our coursework we had to create a promotional package for a band or artist of our choice. In this promotional pack there would be a music video, the main product, a magazine advert and a digipak, the ancillary products. For our products to be effective as a promotional package they would all have to be linked together in some way or else they would not work as an effective promotional package and would instead be three separate products.
• 3.
  Music Video My groupdecided to create our music video around “Another one bites the dust” by Queen. The plot for our video was about two rival gangsters, Sam and Charlie, who are feuding. Charlie kidnaps Alex, as a form of revenge and the two confront each other just as the police show up. We chose this as our synopsis as we thought the line “ Steve walks warily down the street, with the brim pulled way down low, ain’t no sound but the sound of his feet, machine guns ready to go” reminded us of gangsters and the idea grew from there. We used photographs of both Charlie and Sam as our inside cover of the digipak. By using the characters from the music video we are linking our digipak to our music video by using images that the target audience will recognise. This combination of the ancillary text and main product works well as it means that the audience have a visual link between the two products and will be able to make the connection. Had we not linked them in this way the promotional package would not be effective as there would be no way of telling if they are meant to be paired together or not.
• 4.
  Digipak Our digipak linksnot only with our video through the characters but also through the band who's song we use for the video. For the DVD extra we had one of our models do the iconic Freddie Mercury pose. This links back to the video as once again it is a visual representation of Queen. Our digipak also links with our other ancillary text, our magazine advert. Both the magazine advert and magazine advert have the same colour scheme and font. This is an important link between the two as it helps the two to be visibly connected to one another.
• 5.
  Magazine Advert Our magazineadvert links to the other ancillary text as both the digipak and advert have the same colour scheme and fonts. However the only link between the magazine advert and our main product is the bands name on the top of the advert. By choosing not to link our magazine advert and music video as closely as we linked our digipak to it, it gives us more room to change the design and style slightly and means that our audience aren’t seeing three slightly different versions of the same design.
• 6.
  How effective isyour combination of your main product and ancillary texts? I think that the combination of my ancillary texts with my main product is effective as they are all visibly linked to each other but they are not identical with the same recurring design. Each of my products are slightly different from each other and this means they are more interesting to look at than if they all looked the same.
• 7.
  How effective isyour combination of your main product and ancillary texts? I think that the combination of my ancillary texts with my main product is effective as they are all visibly linked to each other but they are not identical with the same recurring design. Each of my products are slightly different from each other and this means they are more interesting to look at than if they all looked the same.