The document discusses ways the author targeted their audience for a supernatural horror film. They identified through questionnaires and interviews that their target audience was 16-20 year olds. To attract this audience, they used social media platforms like Facebook and Twitter to share clips of the film. They also made strategic choices in the film's location, sounds, and camera angles to appeal to and attract the target supernatural horror audience. These included setting the film in an unusual location rather than a haunted house, using synchronous sounds to build tension, and point-of-view shots to engage viewers.