Evaluationquestionthree

Evaluationquestionthree

• 1.
  Evaluation Question ThreeEvaluationQuestion Three What Have You Learned From Your AudienceWhat Have You Learned From Your Audience Feedback?Feedback?
• 2.
  Throughout the courseof creating my promotional package, I have gathered a number of different audience responses in regards to my products. I thought this would be beneficial as receiving feedback will allow me to know what issues in terms of improvements or existing problems there are within the products I have created. Also, receiving feedback from an audience consisting of the target audience for the Indie/ Rock genre (people who have knowledge and/or are interested in the genre and existing artists) has allowed me to create products which reflect my target audience, following from research I did prior to the creation of the digipak and music video.
• 3.
  First, before creatingthe products for my promotional package, I thought it would be best to present our pitch and collate some audience feedback in regards to the content and ideas our group had come up with.
• 4.
  In order todo this, I sound recorded three males who suit the target audience. Luke, Tom and Matt are males within the 18- 25 age range, which was the age we decided our video would be aimed at. They listen to existing artists in the Indie/ Rock genre, and have a wide knowledge of existing products and bands, therefore we thought they would be the perfect candidates to collect audience feedback from, as they could use their cultural capital to suggest ways in which to improve our products to reflect our target audience, and maintain a coherence with existing products.
• 5.
  The feedback Igained from the pitch was very useful as the guys stated their own opinions on our ideas, and whether they suit the genre as a whole. In regards to this, they thought the ideas and concepts sounded good, as we had proposed to change traditional themes within common videos of the same genre, such as love and heartbreak, and add entropic elements (i.e. the idea of stalking and obsession).
• 6.
  However, our audiencefeedback suggested our proposed age range of 15 to 21 year olds was too young- as some of our concepts should be for a more mature audience. Therefore, as a result of this comment, we decided to increase our target audience age range to 18- 25 years. These responses enabled us to determine what aspects would and wouldn’t work well within our music video, For example, they thought that the common themes (heartbreak/ love) merged with the dark concepts reflected both sides of the Indie/ Rock genre.
• 7.
  In regards tothe music video, the next piece of audience feedback we collected was for our rough cut. In doing this, we asked two guys- both who represent the target audience of the genre and asked them questions which they would answer hand written on post it notes as they watched the video. These people we asked to respond to our set questions had an existing knowledge of the Indie/ Rock genre, and also had existing knowledge of music videos, due to them also studying Media at college. Therefore, again, they had the cultural capital to provide us with responses which would help to improve our video, and adjust it more to suit the genre of Indie/ Rock.
• 8.
  In response tothe questions set, we learned that we should include more lip syncing within the video in order to maintain an equal ratio of performance and narrative, (as in Goodwins theory) as seen in existing videos, such as The Kooks- Naïve, whereby the lead artist of the band lip syncs within the narrative throughout. Also, our audience suggested that we include more close ups within the video, in order to establish a sense of brand identity, in reference to Dyer’s theoretical approach to creating a ‘star image’.
• 9.
  Another response wasthat the narrative was confusing at times, due to the time scale (times of day) therefore, during editing, we adjusted the brightness and contrast of some clips to show a chronological sequence of events throughout the course of the video- to add an understandable structure. However, in general, our target audience enjoyed the rough cut, which was successful- we just needed to make some minor improvements
• 10.
  When creating mytwo ancillary tasks- the advert and digipak, I found that collecting audience feedback for the products would be a significant contributory factor in ensuring the products reflected both the target audience and the genre- as this was an individual task unlike the creation of the music video. The first piece of audience feedback I received was class audience feedback- which I acquired from the members of the group who I created the music video with. I collected this feedback through private facebook message, as we already had an existing group chat.
• 13.
  Katie suggested thatI use a different font for the album name, to differentiate from the brand of the artist, which I agreed with straight away- as this was something which was on majority of existing Indie/ Rock albums.
• 14.
  Katie and Danialso suggested to remove the outline of the ratings stars on the advert- which was a helpful point, as after consideration I thought the stars looked slightly abstract and cartoon-like, therefore affecting the coherence of the advert as a whole. Therefore, I removed these stars, replacing them with plain black ones Victoria’s only suggestion was to increase the motion blur of the camera on both the front cover of the digipak and the advert, in order for it to blend in more with the background, which I did attempt to do, however it did not significantly change much, however I was not too fazed by this as I was already happy with the abstract and entropic style I had created.
• 15.
  For my digipakand advert, I also collated some audience feedback via video, whereby I videoed two people of the opposite sex, in order to gain a balanced opinion from both sides of my target audience. There were not many improvements to be made within the responses, other than what has already been mentioned, therefore the lack of improvements suggests that my work was on the track to being a successful product.
• 16.
  Lastly, I createda private Facebook group where I added some friends outside of college who fit into the range of my target audience, and asked them a series of questions regarding my products as a whole.
• 18.
  The people whoresponded didn’t note many major improvements to be made, a common a response was that the lip sync was slightly out of place. However, this was due to the actor not knowing the song properly, and the pressures due to deadlines, however, It was of our groups opinion that it would be sufficient. Another subject was the enthusiasm of the actors- however, the video as a whole reflects dark and depressing themes, so we thought the pessimistic facial expressions would connote feelings of unhappiness, therefore reflecting the tone of the song.
• 19.
  Overall, the audiencefeedback throughout the course of creating my promotional package has helped to establish improvements which needed to be made in order to meet up to the target audiences requirements. It has helped us to create a coherent promotional package which reflects our chosen genre of music.