Pinnacle video editing software was used to edit shots, add lighting/color effects, and create titles for the trailer. An unnerving strobing effect was created using split clips and white titles. A glowing effect was added to the Miramax logo using Pinnacle's shine tool. Editing techniques like match cuts and jump cuts were used. A camera and tripod captured steady shots. Blogger and Vimeo hosted videos and content. Wix created a website for the trailer. Fireworks designed the poster, though Photoshop may have been better. The camera/tripod enabled varied shots but Pinnacle sometimes crashed without saving work.