Evaluative Commentary: Part 4
  What uses/gratifications are offered by the texts your
                                 target audience enjoy?
       How is your film concept and plot offering these
                                     uses/gratifications?
        How does your film concept and plot target the
                        values/beliefs of your audience?

   Focus on title sequence: how does this appeal to the
                 target audience? Link to textual detail.



               By Simran Kumar
•   Information: Satisfying curiosity and general interest
•   Text which offers this: The Fast and The Furious (2001)
•   Explanation: Young people crave adrenaline and are curious about
    racing

•   Personal Identity: Aspiring to be like a valued other
•   Text which offers this: The Fast and The Furious (2001)
•   Explanation: Aspire to be a professional driver like Dominic as it looks
    cool and teenagers may aspire to be masculine and ‘macho’

•   Integration and Social Interaction: Gaining insight into circumstances
    of others; social empathy
•   Text which offers this: Death Race (2008)
•   Explanation: Wealthy people can gain an insight into how the male
    protagonist struggles to earn a living in the economy.

•   Pure Entertainment: Escaping, or being diverted, from real world
    problems
•   Text which offers this: The Fast and The Furious
•   Explanation: Illegal street racing isn’t a big world issue and allows some
    form of escapism from worldwide problems
   Information: RPM satisfies curiosity/general interest as it
    shows a young adult audience what it is like driving and
    the thrill of illegal street car racing.
   Personal Identity: Teenage girls may aspire to be
    independent and assertive like Zara as well as being a good
    driver that earns respect rather than criticism from male
    counterparts
   Integration and Social Interaction: Males can gain an
    insight into the downside of being a female i.e. belittled
    by males and stereotyped for being bad drivers.
   Pure Entertainment: Illegal racing isn’t a very well known
    topic and is a small scale issue which can be diverted from
    worldwide problems.
 close up of Zara’s boot as she presses it onto the
  pedal.
 This shows that she is a young female (as the
  boot expresses her femininity)but she is also
  independent and can drive also which appeals to
  young women who feel inferior to male drivers.

 Close up/Medium shots of cars in starting of
  sequence/
 This targets car enthusiasts as they immediately
  realise this film would be about cars.

Evalutaive powerpoint 123

  • 1.
    Evaluative Commentary: Part4 What uses/gratifications are offered by the texts your target audience enjoy? How is your film concept and plot offering these uses/gratifications? How does your film concept and plot target the values/beliefs of your audience? Focus on title sequence: how does this appeal to the target audience? Link to textual detail. By Simran Kumar
  • 2.
    Information: Satisfying curiosity and general interest • Text which offers this: The Fast and The Furious (2001) • Explanation: Young people crave adrenaline and are curious about racing • Personal Identity: Aspiring to be like a valued other • Text which offers this: The Fast and The Furious (2001) • Explanation: Aspire to be a professional driver like Dominic as it looks cool and teenagers may aspire to be masculine and ‘macho’ • Integration and Social Interaction: Gaining insight into circumstances of others; social empathy • Text which offers this: Death Race (2008) • Explanation: Wealthy people can gain an insight into how the male protagonist struggles to earn a living in the economy. • Pure Entertainment: Escaping, or being diverted, from real world problems • Text which offers this: The Fast and The Furious • Explanation: Illegal street racing isn’t a big world issue and allows some form of escapism from worldwide problems
  • 3.
    Information: RPM satisfies curiosity/general interest as it shows a young adult audience what it is like driving and the thrill of illegal street car racing.  Personal Identity: Teenage girls may aspire to be independent and assertive like Zara as well as being a good driver that earns respect rather than criticism from male counterparts  Integration and Social Interaction: Males can gain an insight into the downside of being a female i.e. belittled by males and stereotyped for being bad drivers.  Pure Entertainment: Illegal racing isn’t a very well known topic and is a small scale issue which can be diverted from worldwide problems.
  • 4.
     close upof Zara’s boot as she presses it onto the pedal.  This shows that she is a young female (as the boot expresses her femininity)but she is also independent and can drive also which appeals to young women who feel inferior to male drivers.  Close up/Medium shots of cars in starting of sequence/  This targets car enthusiasts as they immediately realise this film would be about cars.

Editor's Notes

  • #3 Number 1: adolescents that can’t drive yet or may not have their own car may wonder what it is like to race against one another, they may also like the fast paced scenes of the film which offer a good insight into racing.2: teenagers, aspire to be a good driver like Dominic in the film and the idea of being a racer who has a high status amongst his counterparts is often looked up to. Also males want to be thought of as ‘macho’ as Dominic is an alpha male2: protagonist of the film struggles to earn a living and turns to racing to fend for himself, also shows a right wing viewer a more left wing view as we gain sympathy for the protagonist having to turn to a illegal way for money4. The Fast and The Furious helps to look at more of an underground issue and illegal street racing is not a much talked issue