Events management report

Events management report

• 2.
  What is anEvent? An event can be described as a public assembly for the purpose of celebration, education, marketing or reunion. Events can be classified on the basis of their size, type and context.
• 3.
  Types of Events •Corporate Events – A corporate event can be defined as a gathering that is sponsored by a business for its employees, business partners, clients and/or prospective clients. These events can be for larger audiences such as conventions or smaller events like conferences, meetings or holiday parties.
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  • Education andcareer events – Events like education and career fair, workshop, seminar, debate, contest, competition etc. • Social Events – planned events which involve large groups of people, generally arranged and advertised by an organization.
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  What is EventsManagement? o Includes the process of analyzing, planning, marketing, producing and evaluating an event o It is a different way of promoting a product, service or idea. o Can be used as a very powerful promotional tool to launch or market a product or service
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  Purposes of Events Marketing to create new lead generation avenues.  Rewarding employees and business partners for their hard work.  Enhancing productivity through team building exercises promoting togetherness and teamwork in the office.  Introducing new and or reinforce existing key strategies.  Addressing the affect of competition taking place on a company’s bottom line.  Launching a new product/ Brand awareness  Sustaining brand awareness
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  In Event Management/Planning  MarketResearch *Is there a market for the intended event?  Market Analysis *Who is your target audience?  Competitor Analysis *Who is your competitor?
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   SWOT Analysis oStrengths o Weaknesses o Opportunities o Threats
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   Product/ ServiceResearch  What are the products and services promoted and sold by your corporate client?  How does the company promote its service or product?  How does the company want to build or enhance the image associated with its product?
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   What isthe market value and market share of the company and its products?  Who are the customers of the product?  What are the features of the product?  What are the advantages and disadvantages in comparison to competitors’ products?
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   Analysis Report oCreate a report compiling all the information collected
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  Forms of Events Concerts  Charity Events  Sports Events  Festivals  Theater Performances  Fundraising activities  Product launches  Conferences
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   Trade Fairand Exhibitions  Celebrations/Anniversaries  Meetings
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   Possesses strongleadership  Flexible  Out-of-the-box-thinker  Resourceful  Can handle a lot of pressure Qualities of A Good/Successful Event Manager
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  http://www.showsinabox.com/what-is-a-corporate-event/