Everything you know about SEO is wrong

Everything you know about SEO is wrong

• 1.
  Everything you knowabout SEO is wrong September 2012 Phil Buckley SEO – What You Need To Know Raleigh SEO Meetup Group Twitter: @1918
• 2.
  The Old SEOHome
• 3.
  What’s changed? February 23,2011 – Panda 1.0 A major algorithm update hit sites hard, affecting up to 12% of search. Panda seemed to crack down on thin content, content farms, sites with high ad-to- content ratios, and a number of other quality issues.
• 4.
  The +1 Button— March 30, 2011 Panda 2.0 — April 11, 2011 Schema.org — June 2, 2011 Google+ — June 28, 2011 Expanded Sitelinks — August 16, 2011 516 Algo Updates — September 21, 2011 This wasn't an update, but it was an amazing revelation. Google CEO Eric Schmidt told Congress that Google made 516 updates in 2010. Query Encryption — October 18, 2011 Freshness Update — November 3, 2011
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  What do weknow? 8 events tracked = 1.6% of 516 changes, 0.28% of 2,800 tests This slide was lifted directly from Dr. Pete’s MozCon presentation
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  Search + YourWorld — January 10, 2012 Ads Above The Fold — January 19, 2012 Venice — February 27, 2012 Penguin — April 24, 2012 After weeks of speculation about an "Over-optimization penalty", Google finally rolled out the "Webspam Update", which was soon after dubbed "Penguin." Penguin adjusted a number of spam factors, including keyword stuffing, and impacted an estimated 3.1% of English queries. Knowledge Graph — May 16, 2012 Panda 3.7 — June 8, 2012 Link Warning Confusion — July 19, 2012 DMCA Penalty — August 10, 2012 7-Result SERPs — August 14, 2012
• 7.
  Wait… 7-Result SERPs ? from http://searchengineland.com/7-new-10-google-showing-fewer-results-131006
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  Long-term domain diversity Gradualdecline with 2 large drops: (1) Penguin & (2) “Bigfoot” This slide was lifted directly from Dr. Pete’s MozCon presentation
• 10.
  What’s a normalday for Google? 79.7% of SERPs change every 24 hours 1,000 SERPs over 2 months (May + June 2012) This slide was lifted directly from Dr. Pete’s MozCon presentation
• 11.
  But an awesomesite is still enough right?
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  John Mueller Senior Google Webmaster Trend Analyst Google Webmaster Central “It's one thing to have a fantastic website, but search engines generally need a bit more to be able to confirm that, and to rank your site - your content - appropriately.”
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  Can scrapers stillcompete?
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  Are you readyto do SEO without knowing what keywords are driving traffic?
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  Not provided 45% ofmy search traffic comes in as “not provided”
• 18.
  Shit just gotreal.
• 20.
  YOU HAVE TOBE
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  STRATEGY TACTICS CONCEPTS KEYWORDS
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  NFL.com New York New Cleveland Giants England Browns Patriots 10,000 8,000 1,000 Eli Manning Tom Brady Colt McCoy 5,000 5,000 300
• 23.
  The Drop off
• 24.
  Get your contentready
• 26.
  F.A.Q. Should I doSEO myself while running my business? No. What should I focus on? Content. When is the next SEO Meetup? October 30th. Live site audit(s).
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  Thank you forcoming Special thanks to our sponsors: