Evolving an in-house design practice
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The document outlines 10 lessons for evolving an in-house design practice from small to large scale. It discusses aligning expectations with organizational maturity, increasing influence over time, understanding the culture's definition of success, integrating design processes, developing a growth mindset, evolving team members' skills, planning leadership and operations as the team grows, and addressing challenges of scaling across office locations. The overall lessons focus on adapting the practice to the organization as it matures and the team increases in size and scope.
Evolving an in-house design practice
- 1. EVOLVING AN IN-HOUSE DESIGN PRACTICE 10 LESSONS FROM THE TRENCHES PRADEEP NAYAR @designonmymind
- 2. @designonmymind Evolving an in-house design practice WHO AM I? Design Tinkerer Experience Strategist Technology Enthusiast Lean Product Evangelist Passionate about how design and technology make peoples lives better! 2 Industry Media B2B e-commerce Insurance/Finance Team Size 1 to 13 1 to 10 13 to 80 Roles Engineer -> UX Principal Manager -> Sr. Manager UX Director My Focus Starting a practice Evolving a practice Scaling a practice Career in Design Leadership WORK EXPERIENCE 19+ YEARS
- 3. @designonmymind Evolving an in-house design practice 3
- 4. @designonmymind Evolving an in-house design practice 4 18 BRANDS, 875 PROPERTIES, OVER 60 COUNTRIES More joining World of Hyatt soon
- 5. @designonmymind Evolving an in-house design practice TEN LESSONS FROM THE TRENCHES 1. Align your expectations with organizational maturity 2. Actively increase your sphere of influence 3. Know the social currency to succeed 4. Use language your audience understands 5. Start small & evolve the team 6. Integrate & enhance the existing way work happens 7. Drive a growth mindset culture 8. Evolve your people to facilitate scaling 9. Plan for leadership & operations as you scale 10. Scaling across offices locations needs extra attention 5
- 6. @designonmymind Evolving an in-house design practice 6Video by Ricardo Esquivel from Pexels LESSON 1 Align your expectations with organizational maturity
- 7. @designonmymind Evolving an in-house design practice ORGANIZATIONAL METABOLIC RATE Are you aligned? 7
- 8. @designonmymind Evolving an in-house design practice ORGANIZATIONS 8 HUMANS=
- 9. @designonmymind Evolving an in-house design practice 9 ORGANIZATIONS EVOLVE Are you ready for that?
- 10. @designonmymind Evolving an in-house design practice SEVERAL MATURITY MODEL A ten-stage corporate life cycle model by Dr. Ichak Adizes A design maturity model to drive business impact by Invision Five stages of organizational ux design by Jared Spool 10 Reference: http://www.adizes.com/lifecycle/ https://www.invisionapp.com/design-better/design-maturity-model/ https://articles.uie.com/driving-product-teams-to-become-more-design-mature/
- 11. @designonmymind Evolving an in-house design practice 11 DO YOU HAVE EXECUTIVE SUPPORT?
- 12. @designonmymind Evolving an in-house design practice ALIGNING EXPECTATIONS 12 TeamIndividual Organization> >
- 13. @designonmymind Evolving an in-house design practice 13Video by Ricardo Esquivel from Pexels LESSON 2 Actively increase your sphere of influence
- 14. @designonmymind Evolving an in-house design practice 14
- 15. @designonmymind Evolving an in-house design practice UNDERSTAND YOUR ORG CHART 15
- 16. @designonmymind Evolving an in-house design practice 16
- 17. @designonmymind Evolving an in-house design practice BUILD A STAKEHOLDER MAP… for the end customer for the team for the initiative 17
- 18. @designonmymind Evolving an in-house design practice BUILD YOUR INFLUENCE OVER TIME 18Photo by Artur Tumasjan on Unsplash
- 19. @designonmymind Evolving an in-house design practice 19 Know the social currency to succeed Video by Asad Photo Maldives from Pexels LESSON 3
- 20. @designonmymind Evolving an in-house design practice WHAT DOES SUCCESS LOOK LIKE IN YOUR ORGANIZATION? 20
- 21. @designonmymind Evolving an in-house design practice WHY ARE CERTAIN INDIVIDUALS PROMOTED? 21
- 22. @designonmymind Evolving an in-house design practice WHAT IS TALKED ABOUT IN ALL-HANDS MEETINGS? 22
- 23. @designonmymind Evolving an in-house design practice HOW ARE GOALS MANAGED OR ALIGNED TO EACH OTHER (OR NOT)? 23
- 24. @designonmymind Evolving an in-house design practice 24Video by Arienggo Arie from Pexels LESSON 4 Use language your audience understands
- 25. @designonmymind Evolving an in-house design practice JOURNEY MAPS 25 CONTEXTUAL INQUIRY SAMPLE SIZE A/B TESTING AFFINITY MAPPING WIREFRAMES USABILITY TESTING STORYBOARDS HEURISTIC REVIEW TIME ON TASK CARD SORTING BASKET SIZE CONVERSION COMBINED RATIO TOP OF THE FUNNEL P/E RATIO AVERAGE ORDER VALUE RETURN ON INVESTMENT (ROI) CROSS SELL / UP SELL RETENTION RATE LINES PER HOUSEHOLD POLICIES IN FORCE
- 26. @designonmymind Evolving an in-house design practice 26
- 27. Photo by Annie Spratt on Unsplash Active listening & empathy for each other
- 28. @designonmymind Evolving an in-house design practice 28 Start small & evolve the team LESSON 5 Video by KML from Pexels
- 29. @designonmymind Evolving an in-house design practice PACE YOURSELF 29
- 30. @designonmymind Evolving an in-house design practice HAVE A CLEARLY DEFINED MISSION & VISION 30 Mission VISION
- 31. @designonmymind Evolving an in-house design practice 31 DESIGN ENGAGEMENT MATURITY INFLUENCE
- 32. @designonmymind Evolving an in-house design practice 32Video by Tom Fisk from Pexels LESSON 6 Integrate & enhance the existing way work happens
- 33. @designonmymind Evolving an in-house design practice 33
- 34. @designonmymind Evolving an in-house design practice IF YOU ARE A SERVICE WITHIN THE ORGANIZATION 34
- 35. @designonmymind Evolving an in-house design practice INTEGRATING WITHIN THE PDLC 35
- 36. @designonmymind Evolving an in-house design practice IF YOU CAN AVOID IT, DON’T BUILD A SEPARATE PROCESS 36
- 37. @designonmymind Evolving an in-house design practice 37Video by KML from Pexels LESSON 7 Drive a growth mindset culture
- 38. @designonmymind Evolving an in-house design practice GROWTH MINDSET Individuals who believe their talents can be developed (through hard work, good strategies and input from others). 38 Reference: https://hbr.org/2016/01/what-having-a-growth-mindset-actually-means
- 39. @designonmymind Evolving an in-house design practice TEAM COMPETENCY DEBATE 39 GENERALIST “Expert in one, curious about everything” SPECIALIST + AWARE OF OTHERS “Expert in one, aware of other” SPECIALIST “Expert in one”
- 40. @designonmymind Evolving an in-house design practice RESOURCES 40 TALENT
- 41. @designonmymind Evolving an in-house design practice 41 HELP EVOLVE SKILLS Relationship Management Design Facilitation Emotional Intelligence Continuous Improvement Mindset Time & Priority Management Design Communication UI Design IA & Content Iterarative Design Practices Systems Thinking Research Skills UX & Interaction Design HARD SKILLS Craft related skills SOFT SKILLS Working with others
- 42. @designonmymind Evolving an in-house design practice INVEST IN TALENT 42 70% 20% 10% Learning through doing Individuals learn through experience, problem solving and practice Learning through others Learning through social and collaborative interaction with peers, role models, mentors and coaches Formal Learning Structured, directed learning Reference: https://702010institute.com/wp-content/uploads/2018/11/Primer-702010-into-action.pdf
- 44. @designonmymind Evolving an in-house design practice 44Video by KML from Pexels Evolve your people to facilitate scaling LESSON 8
- 45. @designonmymind Evolving an in-house design practice YOU CAN’T DO THIS ALONE 45Photo by Daniel Cheung on Unsplash
- 46. @designonmymind Evolving an in-house design practice BUILD A TEAM OF SUPERHEROES 46Photo by Markus Spiske on Unsplash
- 47. @designonmymind Evolving an in-house design practice YOUR TALENT NEEDS EVOLVE WITH TIME 47
- 48. @designonmymind Evolving an in-house design practice 48 CAREER PROGRESSION Career Ladder Career Jungle Gym TO
- 49. @designonmymind Evolving an in-house design practice KEEPING THINGS FRESH 49 DESIGNER Rotate every 6 to 12 months SR. DESIGNER Rotate every 9 to 18 months LEAD DESIGNER Rotate every 12 to 24 months
- 50. @designonmymind Evolving an in-house design practice 50 LESSON 9 Plan for leadership & operations as you scale Video by Tom Fisk from Pexels
- 51. @designonmymind Evolving an in-house design practice 51
- 52. @designonmymind Evolving an in-house design practice WHEN THE TEAM IS SMALL… 52 You know the people You can maintain quality You share common tools & practices You have a stronger sense of community Design leader Team of designers
- 53. @designonmymind Evolving an in-house design practice WHEN THE TEAM GROWS… 53 Design leadership Team of teams You don’t know all the people You scale with design systems You invest in design ops You have a team with smaller ‘clicks’
- 54. @designonmymind Evolving an in-house design practice WHAT WORKED THEN, WILL NOT WORK NOW 54
- 55. @designonmymind Evolving an in-house design practice 55Video by Tom Fisk from Pexels LESSON 10 Scaling across office locations needs extra attention
- 56. @designonmymind Evolving an in-house design practice 56 DESIGN CULTURE How does that scale?
- 57. @designonmymind Evolving an in-house design practice 57 Head Office Remote Office B Remote Office A
- 58. @designonmymind Evolving an in-house design practice 58 Chicago Bangalore Belfast 8:00 am 2:00 pm 6:30 pm
- 59. @designonmymind Evolving an in-house design practice 59 Scenario A: Managing small remote team from head office Sr. Designer to Small team of designers Design Leader Head Office Remote Office A Your need to rely on local leadership The further they are, the more you have to make yourself available Be as inclusive as possible in team meetings Leverage video conferencing capability
- 60. @designonmymind Evolving an in-house design practice 60 Scenario B: Managing big remote team from head office Design Manager Large team of designers Head Office Design Leader Remote Office B Keep the local leader aligned to key strategic initiatives Enable the local leader to build and foster a team culture Get feedback from the team on a regular cadence Leverage video conferencing capability as a team
- 61. @designonmymind Evolving an in-house design practice DESIGN CULTURE AT SCALE IS REALLY HARD! 61
- 62. @designonmymind Evolving an in-house design practice TEN LESSONS FROM THE TRENCHES 1. Align your expectations with organizational maturity 2. Actively increase your sphere of influence 3. Know the social currency to succeed 4. Use language your audience understands 5. Start small and evolve 6. Integrate & enhance the existing way of working 7. Drive a growth mindset culture 8. Evolve your people to facilitate scaling 9. Plan for leadership & operations as you scale 10. Scaling across offices locations needs extra attention 62
- 63. @designonmymind Evolving an in-house design practice 63 Special Thanks to Amazing Illustrations by Bethany Mudd Dan Boysen macrovector_official - www.freepik.com THANK YOU. Questions, comments & feedback Please contact @designonmymind