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E&Y Social Media 101 Class -- 12-03-09
The document provides an overview of social media, defining it as various activities integrating technology and social interaction, while emphasizing its significance for individuals and businesses. It highlights key social media platforms, user statistics, and the importance of adopting a presence in social networks for communication and marketing. Recommendations for effective social media use include listening, engagement, and transparency, alongside guidelines for professionalism online.
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E&Y Social Media 101 Class -- 12-03-09
- 1. December 3, 2009 Social Media 101
- 2. OverviewWhat is socialmedia?Why do I care?Some interesting social media statsE&Y social media sitesRecommendations and hands-on
- 3. What is SocialMedia?“Social media is “an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos, and audio.”From Wikipedia.org
- 4. What is SocialMedia?Social media encompasses various forms of user-generated content and the collection of websites, applications and tools that enable people to interact and share information online:Online forums and discussion groupsBlogs (Wordpress, Twitter)Social networking sites (Facebook, LinkedIn)Social bookmarking sites (Digg, Delicious)Video sharing sites (YouTube)Photo sharing sites (Flickr)User reviews (Amazon, Yelp)Crowdsourcing (Wikipedia)
- 5. What is SocialMedia?Other definitions:Online technologies and practices that people use to share opinions, insights, experiences, and perspectives with each otherSocial Media is the collection of tools and online spaces available to help individuals and businesses to accelerate their information and communication needsWord-of-mouth marketing (WOMM)
- 6. What is SocialMedia?
- 7. What is SocialNetworking?
- 8. What is SocialMedia?Commoncraft Plain English Videos:Social Media http://www.youtube.com/watch?v=MpIOClX1jPE Social Networking http://www.youtube.com/watch?v=6a_KF7TYKVcTwitter http://www.youtube.com/watch?v=ddO9idmax0oSocial Bookmarking http://www.youtube.com/watch?v=x66lV7GOcNUBlogs http://www.youtube.com/watch?v=NN2I1pWXjXI
- 9. Why Should ICare? Because…3 out of 4 Americans use social technology2/3 of the global internet population visits social networksVisiting social media sites is 4th most popular online activity – ahead of personal emailTime spent on social networks is growing at 3x overall internet rateSocial media is democratizing communications93% of social media users believe a company should have a presence in social media
- 10. Why Should ICare?6 of top 10 ranked websites are social media relatedFrom www.urlfanx.com/site/top_100/100.html
- 11. Resistance to SocialMedia is Futile Millions of people are creating contentYour competitors are already thereYour customers and prospects have been there a long time
- 12. Key Social MediaTools
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- 14. Twitter Stats 19%of internet users say they use TwitterMillions of Twitter users> 28 million visits to Twitter.com per month (US)> 3 million tweets per dayMedian age of users is 31Most popular word in English language in 2009
- 15. Facebook Stats> 300million members, 50% of active users log on each dayAverage user has 130 friends> 8 billion minutes spent on Facebook each day (global)> 2 billion photos added each month> 14 million videos added each month> 2 billion pieces of content shared each weekMedian age is 33Fastest growing demographic is > 35 years old
- 16. YouTube Stats> 78million access YouTube per month (US)5th ranked website13 hours – of video uploaded every minute412 years – years it would take to watch every video100,000,000 – # of videos viewed per day
- 17. Slideshare StatsLargest communityfor sharing presentations and documents23 million monthly visitors60 million monthly page viewsHighly educated and affluent62% have college degree25% earn more than $100,000 per year64% is > 35 years old
- 18. Social Media isNot Another Channel Social media is:Public relationsCustomer serviceLoyalty buildingCollaborationNetworkingThought leadership
- 19. Social Media Functionsto Tools
- 20. Social Media ToolsPriority & Effort
- 21. It’s About ConversationStopthinking “campaigns”Start thinking “conversations”
- 22. 4 Rules toRememberListenEngageBe transparentMeasure
- 23. How Do YouListen?Google searchGoogle blog searchTwitter searchLinkedIn groups
- 24. E&Y on LinkedInhttp://www.linkedin.com/groups?gid=54039&trk=anetsrch_name&goback=.gdr_1259007896729_1http://www.linkedin.com/groups?gid=47027&trk=anetsrch_name&goback=.gdr_1259007896729_1
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- 29. RecommendationsIndividualsGet on LinkedInASAP and start building your networkBeef up your LinkedIn profile with 5 Tips (next slide)Join several LinkedIn Groups and start participatingUse social media to find entrepreneurs and network
- 30. 5 Simple Tipsfor LinkedIn
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- 32. Social Media GuidelinesIntegrity- Avoid writing or posting anything that would embarrass your company or compromise your ability to do your jobProfessional and Personal - Assume that your professional life and your personal life will merge online regardless of your care in separating them.Privacy - Even if you use privacy tools (determining who can view your page or profile, for instance), assume that everything you write, exchange or receive on a social media site is public.Partisan expressions - Just as political bumper stickers and lawn signs are to be avoided in the offline world, so too are partisan expressions onlinehttp://latimesblogs.latimes.com/readers/2009/11/updated-social-media-guidelines.html
- 33. Recommendations to ConsiderEntrepreneurof the Year TeamStart up a blog to disseminate informationSet up a LinkedIn Group to promote and discuss the programSet up a Twitter account to listen, find entrepreneurs and send out updatesSet up Slideshare account to post and share informationSet up a Facebook Fan page to attract and inform people about Entrepreneur of the Yearhttp://www.ey.com/US/en/About-us/Entrepreneur-Of-The-Year/US_EOY_Regional_Programs_Overview
- 34. Questions? Tom Humbarger contactinfo:Blog – http://tomhumbarger.wordpress.comTwitter – http://twitter.com/tomhumbargerLinkedIn – http://www.linkedin.com/in/tomhumbargerEmail – [email protected]