FabriQate - Mobile Scene in China

FabriQate - Mobile Scene in China

• 1.
  Mobile ecosystem inChina place4BRICS
• 2.
  c. 1,000,000,000 MOBILE PHONE SUBSCRIBERS IN CHINA Source: ComScore, Reuters, iiMedia, Dec 2011
• 3.
  Mobile evolution. TheWest vs. China Typical “West” Phone SMS Games Emails News Social TV Banking Loyalty Access 1980s 1990s 2000 2010 next... 2008 (China) 3G introduced Local app Local stores devices In China: Mobile Internet … became the internet
• 4.
  What about appusage in China Source: iiMedia, Apr 2011
• 5.
  What about theoperating systems in China? 2010 55%+ 2011 39% 11%+ 12% 14%+ 31% 7%+ 8% Source: iiMedia 2011
• 6.
  700,000 A N DR O I D A C T I VA T I O N S E V E R Y D AY G L O B A L L Y + China is big contributor Source: Google, 2012
• 7.
  Some key factorsin China mobile eco-system   Phones are purchased independent of contract (like most BRIC). Very limited contract-subsidies   Buy device at full price, then buy SIM –  Like India, large pre-paid base No paid –  Like Brazil, high phone rotation app stores in China   Relatively low-cost internet bundles   Phone seller recommends phones and apps –  “key influencer” No Mobile Number Portability Expected in 2012 Creates sticky customers for carriers
• 8.
  40+ million Smartphones will One of the lowest cost barriers to technology access for any consumer be added next 2 years in China “leap frog effect”
• 9.
  Connection of MobilePhones to Internet in China Adding a 100 million more mobile internet connections every coming year Units sold in 100 million Rate of growth Source: iiMedia, Apr 2011
• 10.
  South China isthe largest mobile usage area
• 11.
  Is China justcopying trends… or surpassing them?
• 12.
  Case Study: 3G.cn“GO Apps” (Android)   Mobile-only internet portal: –  Created the mobile internet wave in China –  70% of Chinese mobile internet users (c.200m) have visited 3G.cn   Vision to create mobile internet for the masses   Focus on user experience   Focus on content International OEMs are licensing their IP now: Free GO apps. Over 100 million downloads
• 13.
  Case Study: QMobao– rapid apps Self-service app development platform Featured in: Disclaimer: This is a FabriQate product
• 14.
  China is actuallyleading the way in a couple mobile areas … Mobile Internet (3G.cn) Mobile Commerce (TaoBao.com) Mobile Search (mINFO) Mobile Revenue (alternate micro-payments) App Distribution (micro-app stores, eg: 91 Market)
• 15.
  1 This isn't Kansas anymore! 2 Cut out the features. 3 Localization isn't just changing the language. 4 New sub-ecosystems. 5 Different revenue models (Operator micro-payments?)
• 16.
  One final thought… it’s still a feature-phone world!
• 17.
  Feature phones arestill in majority…
• 18.
  Over 50% indeveloped markets, less than 20% in EM
• 19.
  There is asub-ecosystem for this as well   Rural charger shops (collect, charge, return)   Phone repair   SIM collection   Top-up (brokers)   How to provide content and entertainment   Internet on feature-phones (BRIC)   Eg: Facebook Java apps gets 4x more time-spent on average per user than their smartphone apps
• 20.
  What is importantin BRIC mobile ecosystem Devices 3G isnt everywhere yet Mobile Internet compatibility dependency App Pricing structure Alternate methods of revenue
• 21.
  FabriQate has deepexpertise in mobile technology Apple iOS Google Android App iPhone and iPad apps. Part of Apple Core Developer Network Development training network and HIG Early Release Program Since 2008 Design and UI Component Development Quality Assurance Windows Phone 7 & Nokia HTML5 web apps Working with Microsoft & Nokia as a Significant experience including world’s Maintenance launch partner for Mango first HTML5 car configurator in 2010 And Support Depp relationship with Nokia as for new products since 2008 including Symbian and Meego launches
• 22.
  CLIENTS: FMCG & Retail Travel & TV & media OEMs & Agencies & hospitality Operators Partners
• 23.
  Award-winning credentials Google Android1000 Windows Phone 7 Mango GSMA Core Developer Network Launch Partner (International body on 1000 early-launch partner Mobile Phone standards) Launch partner and Nokia Google Early Release Access approved developer One of 2 agencies globally
• 24.
  T E CH N O L O G Y LONDON GUANGZHOU MUMBAI HONG KONG*