Facebook Campaigns in Myanmar
- 1. Facebook Campaigns in MYANMAR International University of Japan (IUJ) Social Media Marketing Myat Thada Kyaw (2B4033) 7th Nov, 2015
- 2. Usages Via Mobile Usages Via Desktop Social Media Stats in Myanmar (2015) Source: http://gs.statcounter.com/ Facebook > 98.68% Twitter > 0.39% Tumblr > 0.33% Pinterest > 0.29% Others > 0.31%. Facebook > 92.92% Tumblr > 2.46% Twitter ranks > 1.53% Pinterest > 1.42% Others > 1.67%
- 3. 1) You Shopping TV LIKE & SHARE - Anyone can Like the post and share with public - Choose Winner as most like - Get : LG Lemon Smart Phone - Within 3~15 Nov, 2015
- 4. 2) PEARL Shop Myanmar LIKE & SHARE - Anyone can do Like & Share - When LIKE count hit to 10,000, make Lucky drawn program - Choose 20 Lucky Persons who make most like - Give Presents: - Perl Hand chains - Perl Necklaces - July , 2015 (22,291 Like Now)
- 5. 3) Pizza Hut Myanmar Do you know the Location? - Tell the right location on page - First 2 winners can join SNEAK PEEK of Pizza Hut - October, 2015 (3188 Like , 183 shares)
- 6. 4) RED Dot Network Daily Lucky Draw Program - Take Selfie with Red Dot voucher in front of the Red Dot shop and post it on page - Choose 1 Lucky persons among them - Prize: 50,000 Kyats - Program start on October, 2015 to until 4 Nov, 2015
- 7. 5) Asian Wings Airways LUCKY DRAW Program - Most Like & Share - Choose 6 winners - Lucky Draw TICKETS: - 2 tickets for YGN-MDY - 2 tickets for YGN_NOO - 2 tickets for YGN_HEH - 1st January, 2015 (9532 likes, 2340 shares)
- 9. MM Population : 55 Millions (2015) TELENOR OOREDOO MPT Origin Norway Qatar Local Government (MCIT) Overall Strategy Aggressive Pricing Strategy, Brand Awareness Aggressive Pricing Strategy, Brand Awareness Maintain Brand Image & Improve Communication Launch August , 2014 October , 2014 2014 Target Audience 90% of Population in Five Years 80% of Population in Five Years Before Democratic Reform, MPT is only choice Subscriber (till now) 6.4 Millions 3.3 Millions 10 Millions (Swe Tha Har) Social Media Platforms Facebook (2, 239, 875 Likes) Facebook (1, 690, 012 Likes) Facebook (1, 833, 489 Likes) Twitter ( 5228 Followers) Twitter (6294 Followers) -
- 10. Facebook TELENOR OOREDOO MPT • Post about Information, Promotion, Service Videos, Activities, Entertainment, Campaigns • Posts about Information, Promotions & Advertising, Celebrations, Activities, Campaigns Posts about Activities, Promotion, Greetings, Campaigns • Sometimes Ask Question • Rarely Ask Question Sometimes Ask Question • Mostly post daily • Mostly post daily Mostly post daily • Popular Post: “Size of the Moon” (June, 2015) 13637 likes, 153 share • Popular Post : “Woman of Inspiration” (March, 2015) Popular Post : “Photo Contest Competition in Thadingyut” (Oct, 2015) 1858 Likes
- 11. Twitter TELENOR OOREDOO MPT • Post about Information, Promotion, Service Videos, Activities, Entertainment, Campaigns • Posts about Information, News, Promotions & Advertising, Photos & Videos • Can’t Find on Twitter • Sometimes Ask Question • Rarely Ask Question • Post Weekly • Post Weekly
- 12. THANK YOU for your attention!