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Facebook, Twitter, LinkedIn: Using Social Networks to Grow Your Business
Using Social Networks to Grow Your Business outlines why businesses should use social media like Facebook, Twitter, and LinkedIn. It discusses that social networks are where customers are, they are free to use, and they effectively help with tasks like acquiring and retaining customers, building a community, and communicating with a business's voice. Statistics are provided about the large numbers of users on each platform and what matters most for each one, like posts and followers on Twitter and profiles and connections on LinkedIn. The document advocates that social networks can increase organic leads, build thought leadership, and improve customer relationships and recruiting.
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Facebook, Twitter, LinkedIn: Using Social Networks to Grow Your Business
- 1. Using Social Networksto Grow Your BusinessNoah CartersmartHampton
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- 5. [email protected] social networksfor business: demonstrate your expertiseacquire and retain customersbuild a communitydevelop a voicecommunicateget found
- 6. why social networksfor business:all other channels are broken
- 7. that’s where thecustomers are
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- 9. it workspart ofa bigger picture:via: HubSpot.com
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- 11. 50% log onto facebook daily
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- 14. your profile, yourpage, your activitystatistics:75 million users
- 15. tricky to getthe hang of
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- 18. your tweets, whoyou followstatistics:65 million users
- 19. 35 million USusers
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- 22. your profile, yourgroupsthe average user:has130 facebook friends
- 23. sends 8 friendrequests per monthclicks “like” 9 times per monthwrites 25 comments per monthspends 55 minutes per day on facebookvia: facebook.com
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- 25. pages:3 million activepages on facebook
- 26. 50% are localbusinesses
- 27. 20 million peoplebecome fans of pages each day
- 28. pages have created5.3 billion fansvia: facebook.com
- 29. pages:your business profileon facebook
- 30. fb pages arepublic by default
- 31. (appear in Googlesearch results!)
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- 33. fan = opt-insubscriber
- 34. (your company updatesnow appear in their newsfeed)
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- 36. facebook provides theinfrastructurewhy bother:increase organic leadsbuild thought leadershipincrease organic (non-paid) search engine trafficimprove recruitingimprove customer relationshipsbuild a community
- 37. customercommunicationbrandexposuretraffic toyour sitesearchengineoptimizationGreat for engaging people who like your brand, want to share their opinions, and participate in giveaways and contestsFacebook pages are great for brand exposure. Jump-start your brand exposure through the ad platform when your page is fully setup.Traffic is decent and on the rise thanks to share buttons , etc., but don’t expect massive numbers of unique visitors to go to your site.Little to no value aside from blogs picking up and featuring your posted links.Use keyword search monitoring through a program such as Hootsuite, TwitJum or Radian 6 to track what people are saying about you and your competitors.Offers unique opportunities for web site integration and to engage with customers in a viral way, helping your company stand out from the masses.Potential can be large, but promotion is an art form – promote your brand too heavily and turn off followers, yet don’t promote enough and receive little attention.SEO value is limited, but tweets will rank high in search results – good for ranking your profile name and breaking news, though shortened URLs are of little benefit.Not the primary focus, but customer engagement opportunities are possible by answering industry-related questions, establishing yourself as an expert in the field.Effective for personal branding and demonstrating you and your company’s professionalism. Encourage your employees to maintain complete profiles to strengthen your team’s reputation.Unlikely to drive any significant traffic to your site, though you never know who those few visits might be from – perhaps a potential client or customer.Very high page rank – almost guaranteed on the first page of search results – especially for your company name or individual employees’ names.via: cmo.com
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