FACTORING IN A
MODERN WEBSITE
Creating Responsive Experiences
AFTIN EICH
MARKETING DIRECTOR
aftin@factor360.com
CUSTOM WEBSITE DESIGN
WEB-BASED APPLICATIONS
USER-FRIENDLY CMS
SEARCH ENGINE MARKETING
SOCIAL MEDIA STRATEGIES
CONTENT MANAGEMENT
www.factor360.com
PIERRE > SOUTH DAKOTA
WHAT IS RESPONSIVE DESIGN?
RESPONSIVE WEB
DESIGN
CLAIM YOUR PLACE
Boost your presence and lauch
your company to the next level.
- Fritz Q. Factor
"We recommend Webmasters follow
the industry best practice of using web
design, namely serving the same HTML
for all devices to decide rendering on
each device".
OUTDATED TECHNOLOGY
USA SMARTPHONE USERS
http://www.statista.com/statistics/201182/forecast-of-smartphone-users-in-the-us/
2010
62.6 MILLION
2015
184.2 MILLION
2018
220 MILLION
24/7 ACCESS
ANY TIME
ANY PLACE
DESKTOP	 							 TABLET			 MOBILE
MEDIA QUERIES
Web developers
create code to
detect screen size
WHERE DO YOU START?
GOOGLE ANALYTICS
TOP PAGES
BOUNCE RATES
TIME ON PAGE
CONVERSION RATES
PLATFORMS USED
DEMOGRAPHICS
LOOK & FEEL
TYPOGRAPHY - FONT AND SIZING
IMAGES - SMALL FILES SIZE, TRUE TO YOU
COLOR SCHEMES - CONSISTENCY IS KEY
KEEP IT SIMPLE
.05
2.6
6.48
5.94
5.59
INCREASE ENGAGEMENT
IN SECONDS
Website First Impression
Spot Area of Interest
Analyze Logo Design
Identify Main Image
Skim Site Content
http://conversionxl.com/first-impressions-matter-the-importance-of-great-visual-design/
WHO IS INVOLVED?
http://www.webydo.com/infographic.html digitalinformationworld.com
MODERN WEBSITE DESIGN
NAVIGATION + UX
1
2
3
4
5
6
Streamline Information Architecture
Determine Target Audience
Consolidating and Combining
Provide Clear Hierarchy
Create 4-7 Menu Bar Items
Keep the Home Page Clean
WHAT INFORMATION MATTERS?
SEARCH ENGINE
OPTIMIZATION
SEO
TITLE TAGS
KEYWORDS
PAGE ERRORS DUPLICATE PAGES
REPORTS
BACKLINKS
SOCIAL MEDIA
ADWORDS
PRINT/TV/RADIO
CTR
MOBILE
RANK
TRAFFIC
HTML
BLOG META DATAGOALS
MULTI-FACETED SOLUTION
CMS
IS YOUR WEBSITE MODERN?
THANK YOU

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