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Factors affecting fashion dr.ash
The document discusses the various factors influencing fashion presentation, including age, sex, cultural and economic status, and occasions. It also highlights how fashion choices are affected by emotional states and societal influences, including color psychology and trends set by fashion leaders. Additionally, it presents principles of fashion movement, such as the trickle-up, trickle-down, and trickle-across theories.
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Overview of factors influencing fashion studies by Dr. S. Aishwariya, with historical relevance.
Introduction to the history of clothing traced back to Neanderthal man, 3 million years ago.
Exploring A. H. Maslow's theory regarding the necessity of clothing in society.
Fashion sense is deeply rooted in diverse cultures, intelligent design, and experimentation with colors.
Examination of modest fashion among South Indian women during the 18th and 19th centuries.
Analysis of how costumes reflect professions, maintaining aesthetics through traditional styles.
Detailed factors affecting fashion choices including age, sex, cultural influences, and social status.
Impact of self-esteem, emotional outlook, and social status on personal fashion choices.
Storytelling through clothing styles as depicted in the love story of Paro-Devdas.
Emphasis on color's impact on mood and its psychological interpretations in fashion.
Use of colors in film posters to convey character emotions and thematic elements.
Exploration of cultural and political influences reflected in clothing color choices.
Forecasted color trends for 2017 and 2018, highlighting societal influences seen in weddings.
Impact of Instagram and celebrity influence on fashion trends and variety in presentation.
Discussion on three principles of fashion movement: trickle-up, trickle-down, and trickle-across theories.
Presentation conclusion with appreciation for the audience.
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Factors affecting fashion dr.ash
- 1. FACTORS AFFECTING FASHION Presentationby Dr. S. AISHWARIYA. M.Sc., NET., Ph. D INSPIRE Fellow (DST) and Assistant Professor, Department of Textiles and Clothing, Avinashilingam Institute for Home Science and Higher Education for Women, Coimbatore
- 2. INTRODUCTION - HISTORY Neanderthalman ā 3 million years ago
- 3. Clothing : Theoryby A. H. Maslow ( Need for Clothing)
- 4. FASHION SENSE ISROOTED IN OUR TRADITION - WE ARE INTELLIGENT, VARIED CULTURE, LOVE FOR NATURE AND EXERIMENTING WITH COLOURS - PAST
- 5. THE MODEST FASHIONAMONG WOMEN OF SOUTH INDIA IN THE 18 ā 19TH CENTUARY
- 6. FASHION ļ§ The costumesof this character reveals the profession too. ļ§ The aesthetics will be maintained throughout the costume selection ā traditional colours, silk based textures and a conventional type of styling can be seen
- 7. FACTORS AFFECTING FASHIONCHOICES 1. AGE GROUP ā JUST BORN ā OLD AGE 2. SEX - MALE/ FEMALE 3. MARITAL STATUS ā MARRIED/ UNMARRIED/ WIDOW 4. CULTURAL / RELIGION INFLUENCE: ASIA/ CHINA: NORTH/ SOUTH INDIAN 5. SOCIAL STATUS ā HIGH/MIDDLE/LOW 6.ECONOMINCAL STATUS - RICH/POOR 7. BODY TYPE ā THIN/FAT/OBESE
- 8. FACTORS AFFECTING FASHIONCHOICES 8. OCCASION - SUMMER/WINTER/PARTY/BRIDAL 9. OCCUPATION - COLLECTOR/TEACHER/DESIGNER 10. MOOD CHOICES ā HAPPY/SAD/DEPRESSED 11. SEASON AND COLOUR- SUMMER/WINTER/RAINY 12. FASHION LEADER : NETWORKING SITES/ CINE STARS WHO ARE FOLLWED 13. SOCIAL MEDIA : INSTAGRAM, PINTEREST and FACEBOOK 14. PEER GROUP : FRIENDS AND FAMILY
- 9. SELF ESTEEM -CONFIDENCESELF ESTEEM - CONFIDENCE FACTORS AFFECTING FASHION CHOICES
- 10. ļ§ One aspectof sari pleating over the chest ā before and after breaking point in life. ļ§ We can see the casual rough two pleat and a proper 5-6 pleat to create the most professional look
- 11. AGE GROUPAGE GROUP EMOTIONALOUTLOOKEMOTIONAL OUTLOOK SOCIAL STATUSSOCIAL STATUS
- 12. ļ§ The transitionof Paro-Devdas love story. ļ§ The first three pictures depict the colourful youth and more embellishments in the sari and choli. ļ§ The story based in West Bengal ā conveys through the beautiful white and red sari seen as a traditional wear for durga puja. ļ§ The outlook as the Queen of the palace to convey the modesty through royal shades conveys it all.
- 13. ļ§ The schoolgoing girl with a front flick and high pony, followed by beach culrs, nose ring, full eye kohl and lipstick. The adult look to sari and the crucial moments in life expressed as a no- make up tanned look. ļ§ The young Kabali with colourful shirt and heavy neck chains. Followed by solid colour shirts. The over coat that shows the look of a owner/ manager. Head in the later days.
- 14. COLOUR AND MOODLEVELSCOLOUR AND MOOD LEVELS
- 15. COLOUR ā ITSMESSAGE/ PSYCHOLOGY Idea Reference: Vinoth Varatharajan, Youtube
- 16. ļ§ The redanger and revenge. Green for power and dominance. The combination of both in the face of the hero, conveying the message about his character
- 17. ļ§ Each poster,the colour, dress, colour choices are based on the story. The red in miruthan, metal colour in 2.0, multicolour in 24 movieās poster and time travel in other half explained through rusted shade. The mud and the action storm, dust in Singam
- 18. CULTURE AND SOCIALSTATUSCULTURE AND SOCIAL STATUS
- 20. ļ§ The onlyfabric available in those days for the workers, earth tone and white muslins.
- 21. ļ§ Dacca muslinand whites in the population. The colours that has obtained from natural dye and accessories made form natural resources.
- 22. RELIGION AND POLITICALRELIGIONAND POLITICAL INFLUENCEINFLUENCE
- 23. ļ§ The centralIndia and regions nearby believed red, yellow and green to the colour for women depicting feminity and fertility. The traditional jewel of Surat and Rajasthan including pearls and kundan on gold, along with enamelling will be used.
- 24. ļ§ The periodthe movie depicts were known for the hand painted jewel and trend of the chockers began, the colours are mainly red and shades of red. The skin tones and neutral shade, self colour embroidery were seen in the movie.
- 25. ļ§ The useof white and deep green indicating the Mughal Muslim culture were depicted in the movie. The head piece as light weight chandelles are a beauty.
- 26. COLOUR FORECASTEDCOLOUR FORECASTED FORFOR THECURRENT YEARTHE CURRENT YEAR 2017 ā CORALS AND BLOOD2017 ā CORALS AND BLOOD REDRED 2018 - VIOLET2018 - VIOLET
- 28. ļ§ The colourof year is the reason for seen the same shades in the celebrity weddings.
- 29. TRENDS SHOWCASEDTRENDS SHOWCASED BYINSTAGRAM ANDBY INSTAGRAM AND CELEBRITYCELEBRITY AS FASHION LEADERSAS FASHION LEADERS
- 30. ļ§ Various looksare possible in one person as they enact a different story each time.
- 31. PRINCIPLES OF FASHIONMOVEMENT : 3 THEORY
- 32. ļ Trickle up theory Fromlower economic status to upper ļ Trickle down theory From top class to lower class people ļ Trickle across theory Fashion item at each level of society Eg.: Cargo pants, torn denim, ripped jeans, denims, baggy pants Eg.: Dupe jewellery, party wear gown Eg.: Same fashion available at different price ranges
- 33.