Factors Influencing Email Deliverability.pptx

Factors Influencing Email Deliverability.pptx

• 1.
  Marketing Lists
• 2.
  Now that wehave a basic understanding of email deliverability, let's delve into the factors that influence it. One important aspect is list hygiene. Maintaining a clean and engaged email list is crucial for good deliverability. Regularly remove inactive subscribers and keep an eye on bounce rates. High bounce rates can negatively impact your sender reputation and deliverability. Additionally, ensure your subscribers have opted-in to receive emails from you and provide an easy way for them to unsubscribe. A healthy and engaged email list will lead to better inbox placement.
• 3.
  Crafting effective subjectlines and email content is another key factor. ISPs analyze the content of your emails to determine their relevance and legitimacy. Avoid using spam trigger words or phrases, excessive capitalization, and misleading subject lines. Instead, focus on creating personalized, compelling, and relevant content that resonates with your audience. By providing value and ensuring your emails are unambiguous, you increase the chances of landing in the inbox.
• 4.
  Optimizing sender reputationand email authentication is also critical for better deliverability. Regularly monitor your sender reputation by keeping an eye on complaint rates, bounce rates, and spam trap hits. Take immediate action if you notice any issues and work to rectify them. Implement strong email authentication protocols, such as SPF, DKIM, and DMARC, to authenticate your emails and build trust with ISPs. By demonstrating your commitment to sending legitimate emails, you improve your chances of reaching the inbox.
• 5.
  Maintaining a cleanand engaged email list is essential for achieving good deliverability. Start by regularly cleaning your list of inactive subscribers. These are subscribers who haven't engaged with your emails for a certain period of time. Purging inactive subscribers not only improves deliverability but also saves resources by reducing the number of emails sent to uninterested recipients.
• 6.
  Engagement is anotherkey factor in list hygiene. ISPs consider the engagement levels of your emails when determining deliverability. Higher engagement indicates that your emails are valued by recipients, making it more likely for future emails to land in the inbox. To improve engagement, segment your list and send targeted, personalized content. Encourage subscribers to interact with your emails by including clear call-to-actions and providing valuable content. By focusing on engagement, you enhance your deliverability and build a stronger connection with your audience.
• 7.
  K12 DATA®, INC. ENCINITASTECHNOLOGY CENTER 533 2ND ST., SUITE 105, ENCINITAS, CA 92024 https://www.instagram.com/k12data/ https://www.facebook.com/K12DataInc/ https://www.linkedin.com/company/k12data