factors influencing fashion.pptx

factors influencing fashion.pptx

• 1.
  FACTORS AFFECTING FASHION CHANGES
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  Psychological factor thatinfluence fashion demand There are five factors that influence fashion demand they are: 1. boredom 2. curiosity 3. reaction to convention 4. need for self - assurance 5. companionship
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  Boredom: • same stylefor a longer period. • same colour, lines & texture. • Boredom leads to restlessness & desire for new style. • It shows the need for new one which satisfies the person and different from the old one. Curiosity : • Curiosity causes in changes for its own sake. • As we are getting bore with the same things we have a desire for a change in life style. • So we experiment with colour, texture, combination of styles and other details that makes different from one other . • therefore the person experiment makes the fashion demand allied.
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  Reaction to convention: •One of the most important psychological factor influencing fashion demand is their reaction to convention . • this involves more than boredom and curiosity. • It is the positive rejection of old one and a search of new one. • However acceptance within its own group or class is very important. Need of self - assurance: • It is a human character which influence the fashion demand, here clothing used as a means of self expression to convey moods of feeling to others. • Ex: select your clothing which attracts the attention from the group or to different people from the group . • on the bright sunny day you may express your mood by wearing bright colours. • If you’re a creative person, you can find many ways to select your clothing so it will be possible to express ones own individuality.
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  Desire for companionship: • desire to be accepted in a group. • young people feel secure if they fit in their own age group. • Fashion plays an important role apart in search for a company in a group. • formation of group of same age group following a particular style based on the current trends. • symbol of acceptance within that particular group. Ex: In a group if everyone wear t-shirt they want to be they same.
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  SOCIAL FACTORS THATINFLUENCE FASHION DEMAND: • Social psychology of fashion • To understand fashion, one need to understand the sociological scene in which fashion trends begin, grow and fail. Changes in fashion or cost by changes in the attitudes of the consumer which are inturn influenced by the changes in the social pattern of the time. • The factors which influence social psychology of fashion are: • Religion and culture • Class structure • Level of education • Leisure time • Changing the role of women
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  • Religion andculture : • Clothing varies within a culture. Tradition of a cultural group may influence the dress of a particular group. Some ethnic group favoured or followed bright splashy cloors while others preferred comfort and tradition. • Some religious groups use clothing as a mean of identifying their members . A Buddhist, priest wore ropes to identify their religious beliefs.
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  • Class structure: •There are different types of class structure as high, middle and low • Income groups. As now days standard of living has increased the middle income people are maximum in numbers. they are the followers of fashion and the leaders who pump the money into the fashion industries.
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  • Level ofeducation : • Fashion can be vary depending upon the persons whether they are educated or un educated.in each stage one play from schools to schools and then to colleges and finally to further qualification needed so a separate type of dress is shorts, pinafore and other special dresses are also needed according to the profession or activities involved in each stage.
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  • Leisure time: •People get exposed to different types of people when there is a change in residence, travel or while going for vocation or to work place or to busy place where people of different countries meet. • Dose leisure time has become a continuity factors towards fashion changes.
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  Changing role ofwomen: • Since three fourth of the fashion merchandise produce garments in this country is mainly for women in which the role of this group of society greatly affect the fashion business. • Ex. employed women spend more money for clothing because they need separate clothing for household works and for their job whereas a wise women will select her clothing in such a way that variation can be easily brought out by a changing a jewellery or accessories.