FAME Universe Introduction

FAME Universe Introduction

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  FAME UNIVERSE FAME UNIVERSE INTRODUCTION INTRODUCTION AlexG. Lee, Ph.D, Esq. Chi f E li Chief Evangelist August, 2022
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  Metaverse Fashion Challenges& Opportunities g pp The fashion industry represents the estimated global revenues of $1.5T. The global counterfeiting industry is expected to hit the $4.2T mark by 2022. References The fashion industry lost more than $50B in 2020 due to the sale of the counterfeit products: Clothing appears to be the most counterfeited product followed by cosmetics and personal care, watches and jewelry, handbags and luggage. The COVID-19 pandemic accelerates the digital transformation globally, and the fashion industry is no exception. Citi expects the metaverse economy as large as $13T by 2030 and Gartner predicts that 25% of people will spend at least one hour a day Citi expects the metaverse economy as large as $13T by 2030, and Gartner predicts that 25% of people will spend at least one hour a day in the metaverse by 2026. The creator economy has already exceeded a $100B market size. The NFT market reaches $1.05T. The wearable NTF market is expected to be $11B in 2022. Fashion industry lends well to the metaverse where the ecosystem includes metaverse fashion digitalization, metaverse fashion house/brand, h i l f hi h d f hi k l il d h f hi k i d i Phygitalwear, metaverse fashion show and metaverse fashion marketplace/retail, and the metaverse fashion market is expected to increase up to $55B by 2030. As sustainability became the mainstream business the anti-sustainability and anti-circularity nature of the fashion business place As sustainability became the mainstream business, the anti sustainability and anti circularity nature of the fashion business place the sustainability as the top priority agenda in the fashion business practices. Fashion digitalization and the metaverse fashion can be a potential solution for mitigating the anti-sustainability and anti-circularity nature of the fashion business. Gen Z and Gen Alpha become the future big spenders and sustainability advocates in fashion.
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  Metaverse Fashion Ecosystem y MetaverseFashion Value Chain Fashion Design Digitalization Solution Browzwear (https://browzwear.com); CLO Virtual Fashion (https://www.clo3d.com); Masterkey (https://www.masterkey.com.tr/) Metaverse Fashion House Fabricant (https://www.thefabricant.com/); Republiqe (https://republiqe.co/pages/digital-fashion) Metaverse Fashion Marketplace DressX (https://dressx.com); Tribute Brand (https://tribute-brand.com); RSTLSS (https://rstlss.xyz); Meta (https://about.facebook.com) Web3 Fashion Protocol Digitalax (https://www.digitalax.xyz); THE DEMATERIALISED (https://thedematerialised.com); Arianee (https://www.arianee.org); Boson Protocol (https://www.bosonprotocol.io) M t F hi Sh /Sh Metaverse Fashion Show/Showroom ALTAVA Group (https://altava.com); ORDRE (https://www.ordre.com); Style.me (https://style.me) Metaverse Fashion Brand eta e se as o a d Balenciaga; Gucci; Burberry; Ralph Lauren; Dolce & Gabbana; Forever 21; Zara; Tommy Hilfiger; Prada
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  Developing Sustainable MetaverseFashion Ecosystem: Issues & Requirements p g y q Monetization Potential Although digital fashion assets (e.g., wearable NFTs) can be the new revenue streams, monetization opportunities are not fully explored yet (still targeting specific NFT/game mania community, not fashion consumers in general). References (s a ge g spec c /ga e a a co u y, o as o co su e s ge e a ) -Development of innovative experience value propositions for consumers’ engagement is required (e.g., a digital cloth should have a personalized experience tied to it). -Design of NFTs for providing long-term utilities to unlock deeper relationships and create more shared values with customers is required (.e.g., utility NFTs for various value additions). Limited Quality C ’ t ti f th di it l f hi h hi h th h t’ ibl t d ith t d ’ t t f th t t h l Consumers’ expectations of the digital fashion are much higher than what’s possible to do with today’s state-of-the-art technology. -Quality control for providing minimum required look and feel (depending on various metaverse platform) should be provided. Legacy/Web2 + Digital/Web3 Fashion Business Integration egacy/ eb g ta / eb3 as o us ess teg at o Digital fashion should be considered as an addition of physical fashion. - As our real and virtual lives converge in the metaverse we need to acknowledge how one impacts the other. Simple ways of embracing digital/web3 fashion business for legacy/web2 fashion business are required. Sustainability Issue Although digital fashion can mitigate somewhat the anti-sustainability/circularity nature of fashion business, it can not solve fashion’s i h t t i bilit / i l it i inherent sustainability/circularity issues. -Digital fashion should be integrated with physical fashion to affect fashion business practice Ecosystem Players Integration cosyste aye s teg at o Fashion communities supporting integration of metaverse fashion ecosystem players are need to be formed and operated.
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  Developing Sustainable MetaverseFashion Ecosystem: The FAME’s Way p g y y Fame Universe (https://fameuniverse.xyz/) Fame is a platform builder that hyper connecting fashion “From Physical to Digital And From Digital to Physical.” Fame’s mission is to lead the “Sustainable Metaverse Fashion Ecosystem” that nourishes existing physical and digital fashion universes where we can build, create, enjoy, play, earn and shop in a sustainable way. Fame Platform Fame platform is a sustainable metaverse fashion ecosystem building platform that provides a play ground where the ecosystem players and stakeholders can co-create a sustainable metaverse fashion ecosystem. Fame platform provides the interfaces for the ecosystem players and stakeholders can cooperate synergetically to build sustainable metaverse fashion ecosystem more efficiently and effectively. Fame platform provides/integrates the tools/solutions/knowledge/expertise for supporting a sustainable metaverse fashion ecosystem development. Fame Platform Design Fame platform is designed to provide a simple way of embracing digital/web3 fashion business for legacy/web2 fashion business. Fame platform is designed to provide a community building solution that the ecosystem players and stakeholders can participate with self-sovereignty and consensus. Fame platform is designed to employ various innovative monetization methods for increasing market scalability. Fame platform is designed to be modular considering current technology limitations and emerging technology expectations. a e p a o s des g ed o be odu a co s de g cu e ec o ogy a o s a d e e g g ec o ogy e pec a o s Fame platform is designed to resolve fashion’s inherent sustainability/circularity issues.
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  FAME Platform KeyElements y Building Sustainable Fashion Creator Economy Self-Sovereign Funding & NFT Management Fashion digitization for transforming physical resources into 2D / 3D interactive digital garments Minting of NFTs for the digital garments that Funding each creator’s project through direct engagement of potential customers Fashion crowdfunding to meet both h i l d di i l b d d i d Minting of NFTs for the digital garments that enables originality/authenticity verification against the counterfeits and fair compensation for creators NFT based IP portfolio development for additional economic value creation physical and digital brand production needs Creation of NFTs and Operation of NFT based diverse royalty rewards program S i i i economic value creation Hyper connecting the physical and digital garments through phygital and digital twins that enables sustainable fashion business Synergetic integration of the creator economy and token economy utilizing Web 3.0 technology Hyper connected fashion marketplace Hyper Connected Fashion Marketplace Innovative Metaverse Fashion Monetization Hyper connected fashion marketplace where e-commerce is strongly connected with metaverse/NFT commerce A hybrid type of NFTs marketplace which nourishes existing Web 2 0 e-commerce X2E (Play-to-Earn, Wear-to-Earn, ...) monetization in the FAME fashion ecosystem Fashion NFTs for “fun” and “utility” which nourishes existing Web 2.0 e-commerce and Web 3.0 metaverse commerce FAME fashion NFTs to collect, enjoy and play in various metaverse platforms and games
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  Fame Business Development:Business/Designer Partnership p g p
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  Fame Metaverse DesignCollections: https://www.youtube.com/watch?v=HL9j-B3BTjY g p y j j
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  Fame Management Team& Advisors g CEO James Gee Sin Hong 現 CEO, FAME UNIVERSE 前 Co-President, SYZ 前 Founder/CEO, Korea Speakers Bureau 前 Chief Regional Director, Major Events CDO Justin Jung 現 CDO, FAME UNIVERSE 前 Vice President, Gold Bank 前 CEO, KCBC 前 Vice Chairman, Trinity IB CFO Jeff Heo 現 CEO, UB Partners 現 CEO, Flowasset Company 現 CTO, GolfStadium CTO Antonio Kim 現 Founder, NXDF 現 CTO, TREASURES CLUB CCO Sunny Lee 現 CEO, SeoulShowroom 前 CEO, Lately Co., Ltd. g j International London y 前 Vice Chairman, UB Partners Chief Evangelist Alex G. Lee 現 TechIPm LLC CEO & Founder Advisor / Global Business Jihoon Jeong 現 General Partner K2G Tech Fund Advisor / Global Alliances Tammy Ahn 前 Co-founder of LodstarT Advisor / Global Designers Vikram Menon 現 Director, Fashionex (London) Chartered Accountant Advisor / Cyber Security Minpyo Hong 現 Founder/CEO, SEWORKS Inc. 現 Founder, WOWHACKER 現 TechIPm, LLC CEO & Founder Ph.D., Johns Hopkins University J.D., Suffolk University Law School New York State Attorney US Patent Attorney 現 General Partner, K2G Tech Fund 現 Advisor, Kakao Entertainment 現 Chief Vision Officer, Modulabs Professor, DGIST University 前 Co-founder of JengaK 前 Citibank Asia Pacific Wealth Management Investment Strategist Chartered Accountant , 現 Founder, SHIFTWORKS Co., Ltd.
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  FAME Platform Key Elements KeyElements Deep Dive White Paper: https://fameuniverse.xyz/assets/src/FAME.pdf
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  FAME META STUDIO FAMEMETA STUDIO a key element of the services/platform for building sustainable fashion creator economy Patent pending FAME META Studio supports designers to transform their traditional designs into digital fashion garments Patent pending FAME META Studio supports designers to transform their traditional designs into digital fashion garments. -FAME META Studio provides a interface for the traditional designers/legacy fashion business to cooperate with digital fashion expertise to build digital fashion assets more efficiently and effectively. -FAME META Studio comprises the human expert + fashion design digitalization solutions (e.g., Clo3D) integrated services. -FAME META Studio will be provided in a no/less-code stand-alone solution or cloud base SaaS. FAME META Studio transforms the physical fashion resources into 2D / 3D interactive digital fashion assets. -FAME META Studio digitalizes original fashion designer’s drawings, patterns for the drawings and produced real clothes. -FAME META Studio provides a curation mechnism for the quality of produced digital fashion assets. FAME META Studio in integrated use of FAME Fashion Launchpad enables the minting of NFTs for the digital fashion assets. -Digital fashion assets can be sold/licensed as the form of NFTs. -The produced digital clothes can be converted in the metaverse garments that can be sold as the form of wearable NFTs, worn on avatars. in various metaverse platforms and to be played with in social media and games. It is designed to conduct the production and monetization of all NFTs through consultation. and agreement between the creator and the owner of the NFTs and to distribute a portion of the profits generated from the sale of the NFTs to the owners of the NFTs. - NFTs for the original fashion designer’s digital drawings enable originality/authenticity verification against the counterfeits and fair compensation for designers. FAME META Studio enables NFT based IP portfolio development for additional economic value creation. -NFTs for the digital garments include intellectual property rights (IPRs) for each digital fashion creation. -NFT holders can generate profits based on IP usage fee. g p g -NFT based IP portfolio can be used to create the secondary NFTs for representing various creation types -such as illustrations, 3D artworks, and videos. Hyper connecting the physical and digital garments through phygital and digital twins that enables sustainable fashion business. -FAME META Studio in integrated use of FAME Fashion Launchpad and xFAME Marketplace enables the sustainable fashion business practices through a pre-estimation based on- demand physical garment productions and life cycle management of the physical garments for circularity.
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  FAME Fashion Launchpad p FAMELaunchpad enables direct engagement of potential customers’ cloud funding for each creator’s fashion design project. -Fashion crowdfunding platform to meet both physical and digital fashion brand production needs FAME Fashion Launchpad is a key element of the self-sovereign funding and NFT management platform FAME Community Fashion crowdfunding platform to meet both physical and digital fashion brand production needs. FAME Launchpad supports FAME META Studio for creating NFTs. -Through participation on FAME Fashion Launchpad (NFT minting), each user/investor gets (partial) ownership of designer's physical and digital fashion creation. FAME Launchpad is responsible for operation of NFT based diverse royalty rewards program. -The ownership can be issued to each user/investor by a royalty reward NFT. The holder of the royalty reward NFT can be compensated depending on the investment amount from the designers directly or some other rewards mechanism. FAME Launchpad enables a synergetic integration of the creator economy and token economy utilizing Web 3 0 technology FAME Launchpad enables a synergetic integration of the creator economy and token economy utilizing Web 3.0 technology. -FAME Launchpad can be operated through a community (FAME community) for providing the self-sovereignty to the participating members. -To encourage active engagement in the FAME community, and thus to contribute to the creator economy, a utility based NFT (FAMEPASS) where the token acts as a digital passport of the FAME community membership can be used. Owning the FAMEPASS offers privileges and entitlements within the FAME community, perks that ultimately drive its future value. The FAMEPASS will serve as the validation mechanism to identify whether someone is eligible for a certain benefit or incentive in the FAME community (a loyalty rewards program) The FAMEPASS will serve as the validation mechanism to identify whether someone is eligible for a certain benefit or incentive in the FAME community (a loyalty rewards program). As the FAME community community grows the NFT value grows as well, allowing members to truly have a stake in the success of the community. xFAME (Fashion Meta Connect) Demo: https://www.xfame.net/mint.html
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  xFAME Marketplace p xFAME Marketplaceenables a hyper connected fashion marketplace where e-commerce is strongly connected with metaverse/NFT commerce. xFAME Marketplace is a hybrid type of NFT marketplace which nourishes existing Web 2.0 e-commerce and Web 3.0 metaverse commerce : https://www.xfame.net/. xFAME Marketplace is an example design of the Fame platform to provide a simple way of embracing digital/web3 fashion business for legacy/web2 fashion business. Fame token economy is designed to support the physical fashion e-commerce customers and digital fashion e-commerce customers. -The famex (FMX) is a token circulates throughout the FAME ecosystem and is a tool to activate the market. FMX is the only utility token in the marketplace. It is used for NFT purchases, payment of fees and interest, and governance staking. -XOIN (The xFAME Point) is accumulated in specific proportions when customers purchase fashion products on e-commerce, partnered with the FAME ecosystem. - XOIN can be redeemed into FMX , ready to purchase various NFTs and dive into the world of fashion metaverse. FAMEPASS i b hi NFT f th FAME t hi h bl (h ld ) t ti i t i th FAME F hi L h d hil b i f d ith di b fit i h i l/di it l -FAMEPASS is a membership NFT of the FAME ecosystem, which enables users (holders) to participate in the FAME Fashion Launchpad while being favored with diverse benefits in physical/digital universes. -xFAME Marketplace can be operated as a part of the FAME community by community members.
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  FAME Gamification FAME Gamificationenables an innovative metaverse fashion monetization. FAME Gamification is based on the inno ati e e perience al e propositions for pla ers’ engagement FAME Gamification is based on the innovative experience value propositions for players’ engagement. -FAME Gamification transforms the digital fashion as the “fun” and “utility” for the players. - FAME Gamification enable for the players to collect FAME fashion NFTs, enjoy and play in various metaverse platforms and games. FAME Gamification supports the X2E (Play-to-Earn, Wear-to-Earn, ...) monetization in the FAME fashion ecosystem. - Digital Fashion Items and Fashion NFTs purchased are to be utilized in various projects such as PFP projects, metaverses and games. - Users can earn XOIN (The xFAME point) while playing FAME GAME and various games partnered with FAME to get Fashion NFTs after swap (Xoin to xFAME). -In various metaverse platforms, the fashion NFTs can be worn on avatars, through “claim” for “wearable fashion Items (matched)” (user who already purchased NFTs), certain amount of xFAME is consumed when claiming for wearable items certain amount of xFAME is consumed when claiming for wearable items.