Download as PDF, PPTX
Uploaded byAnil Kumar
Fashion introduction
The document discusses the fashion industry, outlining its four levels: production of raw materials, fashion goods, retail sales, and advertising. It explores various aspects of fashion including categories, inspirations, seasonal cycles, and color forecasting, highlighting the influence of celebrities and cultural figures on trends. It also emphasizes the role of brands and their unique selling propositions in shaping consumer behavior and preferences.
In this document
Powered by AI
Anil Kumar introduces himself and states the need for clothing.
Fashion as an art and science; involves production, design, retail, and promotion. It reflects beauty ideals.
Differentiating fashion from style. Fashion's presence in various sectors: apparel, home textiles, automobiles, etc.
Categories of fashion apparel including outerwear, career wear, active wear, bridal, and children’s wear.
Fashion draws from history, ethnicity, celebrities, and other influences like color, patterns, and socio-economic factors.
Fashion cycles through seasons: Summer, Spring, Winter, and Autumn; retailers combine them for sales.
Highlights aspects of creativity in fashion design and elements shaping fashion.
Tommy Hilfiger's approach to casual fashion; current trend includes loose trousers.
Exploration of fashion influenced by historical events and regional designs.
Exploration of fashion influenced by historical events and regional designs.
Examination of fashion in relation to celebrity influence and political/cultural statements.
Examination of fashion in relation to celebrity influence and political/cultural statements.
Inspiration drawn from flags, ethnic styles, and public figures in the fashion realm.
Inspiration drawn from flags, ethnic styles, and public figures in the fashion realm.
Role of celebrities in fashion trends and the market. Branding through celebrity-linked lines.
Role of celebrities in fashion trends and the market. Branding through celebrity-linked lines.
Color significance in fashion: staple vs fashion colors, forecasting services, and color sales.
Color significance in fashion: staple vs fashion colors, forecasting services, and color sales.
More Related Content
![Intellectual Property Rights [Introduction]](https://cdn.slidesharecdn.com/ss_thumbnails/basicsofintelectualpropertyrights-211231171559-thumbnail.jpg?width=640&height=640&fit=bounds)
Similar to Fashion introduction
![Intellectual Property Rights [Patent]](https://cdn.slidesharecdn.com/ss_thumbnails/iprpatent-220104021344-thumbnail.jpg?width=640&height=640&fit=bounds)
![Intellectual Property Rights [Trademark]](https://cdn.slidesharecdn.com/ss_thumbnails/trademark-211231235014-thumbnail.jpg?width=640&height=640&fit=bounds)
![intellectual Property Rights [Industrial design]](https://cdn.slidesharecdn.com/ss_thumbnails/industrialdesign-220109023915-thumbnail.jpg?width=640&height=640&fit=bounds)
![Intellectual Property Rights [ Geographical Indication]](https://cdn.slidesharecdn.com/ss_thumbnails/gi-220108083647-thumbnail.jpg?width=640&height=640&fit=bounds)
![Intellectual Property Rights [Trade Secret]](https://cdn.slidesharecdn.com/ss_thumbnails/tradesecret-211231235653-thumbnail.jpg?width=640&height=640&fit=bounds)
![Entrepreneurship Development [ Basic Concept ]](https://cdn.slidesharecdn.com/ss_thumbnails/enternprenurshipl1-220111232330-thumbnail.jpg?width=640&height=640&fit=bounds)
![Intellectual Property Rights [Copyright ]](https://cdn.slidesharecdn.com/ss_thumbnails/iprcopyright-220104025832-thumbnail.jpg?width=640&height=640&fit=bounds)
Fashion introduction
- 1. Anil Kumar Lecturer, Dept.of Textile Design Pt. Lakhmichand State University of Performing & Visual Arts, Rohtak [email protected] Mobile.9729138649
- 2.
- 4. Fashion is anart and it is a science. • The fashion industry consists of four levels: a) The production of raw materials, fibres and textiles but also leather and fur. b) The production of fashion goods by designers, manufacturers, and others. c) Retail sales. d) Various forms of advertising and promotion Fashion is a style and custom famous at a given time. Fashion can be defined the ideal of beauty currently accepted by a given segment of the population.
- 6.
- 7. Where is Fashion??? • Apparel • Home Textile • Food • Sports • Architecture • Interiors • Automobiles • Electronics
- 8. Fashion means ??? •Comfort • Change • Trend • Style • Wow • Show off • Passion • Energy • Fresh • Freedom • Enovation • Thinking • Sales • Discovery
- 9. Fashion Apparel Categories Outerwear: Coats, jackets, sweater… Career wear: Suites, formal wear… Sports/Active wear: May be loose or tight Evening wear: Informal depends Uniform Inner wear Bridal wear Children wear Maternity wear Accessories: Belts, scarfs, hats, headwear, neckwear 4-6 lines per year: Typically produces in women’s apparel category
- 10. Fashion Lifestyle (Trendy,Classic, Formal, Informal…)
- 11. Sources of Fashion? Historicinspiration: Queen, Napoleon… 1960s: Above-the-knee skirts 1970s: Retro look reminiscent of 1930s, 40s, 50s, 60s, 70s Ethnic inspiration Kimono, Saree, African hairstyle Celebrity (film/sports) Jennifer Lopez, Serena Williams Politicians: Gandhi, Gaddafi, Mandela, Modi, Diana… Size/cut/pattern: tie, skirt, trousers…(narrow, wide, bowtie, floral, regimental, solid color Color inspiration: What is fashionable color? Who dictates it? How is it forecast? Other: Magazine, National Flags, Economic Development, Weather (Material impacts consumer spending and consumer behavior)
- 12. Fashion Cycle Fashion& Season– 1.Summer Season: (April-May- June) 2.Spring season :( July-August-September) 3.Winter season :( October-November-December) 4.Autumn season :( January- February-March) But retailer’s normally use these seasons in combined Spring/summer - (April- September) Winter/Autumn - (October -March)
- 13.
- 14.
- 15.
- 16.
- 17.
- 18.
- 19.
- 20.
- 21.
- 22. Political/Fashion/Culture Statement… Tymoshenko, UkarineIndira Gandhi, India
- 23.
- 24.
- 25.
- 26.
- 27. Brands and USP UniqueSelling propositions Manolo Blahnic (shoes): High heel Calvin Klein (jeans): Tight-fitting young, hip Ralph Lauren (quality): Classic image Dior (skirts): Longer and clinched waist feminine WW II GAP (color): Changed the concept of color Khakhi Prada (fashion): Trendy look Jimmy Choo (shoes): Style and color Tommy Hilfiger (apparel): Easy by but fashionable living Christian Louboutin: Colorful shoes, something to talk about, specially for boys
- 28. Brands and Taglines BenettonUnited colors of Benetton eBay Love to shop? Fossil What vintage are you? H&M Fashion for the future JC Penny Everyday matters Macy’s The magic of Macy’s
- 29.
- 30. Role of Colorin Fashion Staple Colors Black, navy, white and beige seen continuously, season after season Pendleton jackets: navy and green tartan to match future purchase Fashion Colors Appears less frequently over time changes from season to season cannot match with future purchases Color variation: orange red, blue red or magenta Fashion color cycle is short some fashion color sell more than others USA: dark red, red wine color popular (Orange is less popular) EU: Olive green is popular Africa and Asia: Ethnic colors
- 31.
- 32. Fashion Color ForecastingServices Color Association of the USA (CAUS) International Color Authority (Paris, France) Fashion color depends on Sales tracked by $ and color High selling color is presented in each line Colors adopted by designers in Europe Designers’ choice of colored fabric production Designers name colors for a season: Dalia, Plum, Lavender cannot match with future purchases Magazine/TV: Color Forecasting Color me beautiful Fashion Magazines with approximate circulation in 2008 Allure, Cosmopolitan, Elle, Essence, GQ, Marie Claire, Vanity Fair 1m Glamour, In-style 2m Men’s Vogue .3m