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Fashion Marketing 2016
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- 2. Innovation/Creativity Creativity is theability to think and act in ways that are new and novel. In our minds, there are two kinds of creativity, innovation and invention. Innovation is thinking creatively about something that already exists "To raise new questions, new possibilities, to regard old problems from a new angle, requires creative imagination and marks real advance in science.“ -Albert Einstein
- 4. What is Fashion? •is a language which tells a story about the person who wears it. “Clothes create a wordless means of communication that we all understand,” according to Katherine Hamnett, a top British fashion designer. • Fashion is big business. More people are involved in the buying, selling and production of clothing than any other business in the world.
- 5. Fashion Merchandising Fashion merchandisinginvolves developing plans to make products available. Fashion Merchandising is an area of the fashion industry that requires specialized skills in everything from marketing, buying, sales and management to negotiation, customer relations and creative technologies.
- 6. Evolution of Fashion anyprocess of for mation or growth; development
- 7. Evolution Aproduct of suchdevelopment; something evolved • 1900 to 1914 – The Belle Epoch • The Edwardian Silhouette. • Edwardian hairstyles. • 1914 to 1939 – The Golden Age of French Haute Couture. • The Flapper begins to evolve. • Top 3 European women designers of the 20th century • he 1930s – Recession fashion. • 1930s Hairstyles – from waves to up-do’s • World War Two – Ration Fashion. • 1940s Hairstyles – Victory Rolls and Turbans and snoods • The American Look. • The Modern Age of Fashion – 1945 to 1980 • 1960’s London Style
- 8. 1900 to 1914– The Belle Epoch
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- 11. 1914 to 1939– The Golden Age of French Haute Couture.
- 12. The Flapper beginsto evolve.
- 13. Top 3 Europeanwomen designers of the 20th century
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- 15. 1930s Hairstyles –from waves to up-do’s
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- 17. 1940s Hairstyles –Victory Rolls and Turbans and snoods
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- 19. The Modern Ageof Fashion – 1945 to 1980
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- 21. Fashion forecasting • Aglobal career that focuses on upcoming trends. • A fashion forecaster predicts the colors, fabrics, textures, materials, prints, graphics, beauty/grooming, accessories, footwear, street style, and other styles that will be presented on the runway and in the stores for the upcoming seasons.
- 22. There are twomethods of forecasting 1. Qualitative 2. Quantitative research The qualitative aspect is often called fashion forecasting while quantitative is called sales forecasting.
- 23. Visualization of everylittle changes in our society is the first research to conduct. • Fashion Curve ; trends are classified in duration and penetration which are visualized by a curve, time is on the horizontal axis, and consumer adoption is not the vertical axis. • Pendulum Swing; this refers to periodic movement of fashion between extremes. • Fashion Cycles; the idea that there exist cyclical patterns in fashion that reoccur over time and are discernible, the reoccurring patterns are called long wave phenomenon.
- 24. 7 Steps inDeveloping A Forecast 1. Identify the basic facts about pass trends and forecasts. 2. Determine the causes of change in the past. 3. Determine the difference between past forecasts and actual behaviors. 4. Determine the factors likely to affect trends in the future. 5. Apply forecasting tools and techniques while paying attention to issues of accuracy and reliability. 6. Follow the forecast continually to determine reasons for significant deviations from expectations. 7. Revise the forecast when necessary.
- 25. Fashion Clothes • Thingsyou wear to cover your body and keep you warm, to be comfortable, or for the way they make you look. -- Cambridge Dictionaries
- 26. 80s in Fashion90s in Fashion Millennium in Fashion 2010s in Fashion
- 27. Fashion Jewelries (CostumeJewelry) is jewelry manufactured as ornamentation to complement a particular fashionable costume or garment as opposed to "real" (fine) jewelry which may be regarded primarily as collectibles, keepsakes, or investments.
- 28. Fashion Footwear Footwear refersto garments worn on the feet, for fashion, protection against the environment, and adornment. Cultures have different customs regarding footwear which include not using any in some situations.
- 29. Stuart Weitzman incrediblyexpensive pair, Ruby Stilettos shoes have whole insole of red satin with 600 rubies weighing nearly a pound each. The pair has been among the top most expensive shoes in the world with price tag of $1.6 million, has dreamy red look which is just amazing and fabulous. (Mar 18, 2015) The most expensive shoes
- 30. Fashion Eyewear Eyewear consistsof items and accessories worn on or over the eyes, for fashion or adornment, protection against the environment, and to improve or enhance visual acuity.
- 31. Fashion Hairstyle • Astyle in which the hair is cut and arranged.
- 32. Short Inverted BobHaircut • Short haircuts are very popular in 2016. They are lovely in their stunning styles. As for the short inverted bob it’s a great haircut for fine hair. • Short layered cuts on the back will gift the desired volume and thickness. • If you have thick hair then your short inverted bob will be more voluminous and eye-catching. 2016 Hair Trends
- 33. 5 Minute CurlyHairstyle • The lovely and flashy lazy curls on long hairstyles are really fantastic.
- 34. The Classic Undercut •A little more conservative, go for a classic undercut which still maintains trimmed sides, but leaves the top not too long. • The classic undercut is recommended for those who may be a little apprehensive about this haircut because it is relatively simple and isn’t too extreme. • Styling the classic undercut is simple, and a bit of hair product will keep it clean and polished. The Best men's haircut in 2016
- 35. Fashion Cosmetics • Cosmeticsa product applied to the body, especially the face, to improve its appearance.
- 36. Fashion Furniture • Furnitureis a large movable equipment, such as tables and chairs, used to make a house, office, or other space suitable for living or working.
- 37. The most expensivefurniture in the world The Badminton Chest – $36.7 million No, this is not a simple cabinet where you can stuff your badminton racquets and shuttlecock in. The Badminton Chest is actually named after the Badminton House in Gloucestershire, the seat of power of the Duke of Beaufort. When the 3rd Duke of Beaufort, Henry Somerset, was 19 years old, he commissioned to have that cabinet built. The cabinet was so intricate with amethyst quartz and other stones that it took 30 experts six years to complete the thing. The descendants of Somerset have since auctioned off the Badminton Chest.
- 38. Fashion Bags • Acontainer made of flexible material with an opening at the top, used for carrying things.
- 39. Fashion Gadgets • Asmall mechanical device or tool, especially an ingenious or novel one
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- 41. Music Genre A musicgenre is a conventional category that identifies some pieces of music as belonging to a shared tradition or set of conventions. Pop, Rhyme and Blues, Hip hop, Alternative Rock, Reggae etc. Fashion Music Genre a category of artistic composition, as in music or literature, characterized by similarities in form, style, or subject matter.
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- 46. Color of theyear 2016 The Pantone Color Institute has announced its“ Pantone Color of the Year” for 2016. For the first time, two colors, Rose Quartz & Serenity, were chosen as the colors for 2016.