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Fastest growing industry in the world karlskrona 01okt2014sh
This document discusses trends in global tourism from 2014-2050 including: 1) Tourism is producing 3 billion air passengers and 1.1 billion international arrivals annually and is considered the "era of globalization" from 1990-2030. 2) The world's population is projected to reach 8.5 billion by 2030 with urban populations growing from 50% in 2009 to over 70% by 2050, driving more travel as people visit friends and relatives. 3) Many countries see tourism as a key economic driver and are investing heavily in infrastructure to attract more international visitors, including Japan, USA, China, India, and Dubai. European countries are advised to invest in cities, international connections,
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Fastest growing industry in the world karlskrona 01okt2014sh
- 1. Björn Arvidsson Partner& chief analyst Baltic Sea Tourism Forum Karlskrona 01october2014
- 2. Threats to freemovement Bardarbunga New Iron curtain? Ebola Syria, Gaza, Iraq
- 3. World Tourism, arrivals Tourism around the world is producing 3 billions air passengers 1,1 billion international arrivals 1990-2030 the “era of globalization” 0 200 400 600 800 1 000 1 200 1 400 1 600 1 800 2 000 1950 1953 1956 1959 1962 1965 1968 1971 1974 1977 1980 1983 1986 1989 1992 1995 1998 2001 2004 2007 2010 2013 2016 2019 2022 2025 2028 UNWTO > 400 > 700 > 1 100 > 1 800
- 4. Källa: Tillväxtverket &Razormind ”The PIN code of the world” Hans Rosling, Twitter 2012-11-20 1114 2012 The PIN code of the world is 1114. 1 billion people in the Americas, 1 billion in Europe, 1 billion in Africa and 4 billion in Asia 1125 2050 The PIN code of the world is 1125. 1 billion people in the Americas, 1 billion in Europe, 2 billion in Africa and 5 billion in Asia
- 5. Urbanization 2009 >50 % in cities 2050 >70%! Earth population 2050 +2 billion Population in cities 2050 +3 billion
- 6. Effects on thetravel industry Urbanization drives travel High urbanization = High nbr of trips/person/year Visiting Friends and Relatives
- 7. The Tourism InvestmentRace 7 International tourism Investment Race Is it Greece, Spain, Italy and France all over again •Japan 2nd most important strategy for growth •USA President Obama statement “USA should be destination number one in the world •China Infrastructure, hotels, high speed rail network •India Strategy to double international market share •Dubai Multi-billions of investments in airports, airlines and fantasy resorts We are going to visit them more then ever!
- 8. Tourism Investments inEuropean countries •Infrastructure – International growth is outside Europe •Infrastructure – Your neighbors is across the water •It’s the Cities! – Your next costumer lives in a city •Invest in your story – Confirm and enhance •Whats your Gamechanger?
- 9. @Razorbjorn @Razorbjorn se.linkedin.com/in/razorbjorn Meanwhile, we are travelling more than ever! Slideshare.net/Razorbjorn