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Fear and Loathing in Social Media
1) The document discusses overcoming corporate fears about social media by confronting realities and starting small. It argues that social media allows companies to prove their brand promises. 2) Case studies show how Little Debbie and Asheville used social media successfully to engage customers. 3) While ROI can be difficult to predict, the document provides examples like HP's laptop giveaway campaign that showed measurable returns from social media efforts.
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