Featured snippet optimisation by Andraž Štalec (inOrbit)
Download as PPTX, PDF2 likes3,208 views
This document discusses the rise of voice assistants and how voice searches are becoming more common. Some key points: - Google Assistant will soon be available on 1 billion devices and voice assistant usage is growing among different generations. - 20% of searches on Android devices are now done by voice. Voice queries are more action-oriented than typed searches. - To optimize for voice, content should focus on answering questions using words like what, when, who, where, why and how. - 40% of voice search answers come from featured snippets, so optimizing pages to answer common questions can help rankings. Speed, HTTPS, and authoritative domains also impact voice search results.
Featured snippet optimisation by Andraž Štalec (inOrbit)
- 1. WELCOME TO VOICE SEARCH ERA Andraž Štalec
- 2. GOOGLE ASSISTANT WILL SOON BE AVAILABLE ON 1 BILLION DEVICES https://9to5google.com/2019/01/07/google-assistant-1-billion-devices/
- 3. Voice Assistants are Exploding US Voice-Enabled Digital Assistant Users by generation, eMarketer, April 2017 0% 10% 20% 30% 40% 50% 60% 2016 2017 2018 2019 Millennials Gen X Baby boomers
- 4. SEARCH IS MOVING TOWARDS VOICE
- 5. GOOGLE SAYS THAT 20 % OF SEARCHES IN THE U.S. ON ANDROID DEVICES ARE DONE BY VOICE Google 2018
- 9. Assistant queries are 40 times more likely to be action-oriented than Search VOICE IS ABOUT ACTION Google 2018
- 10. Most requests are not search related Google, 2018
- 11. Voice is driven by assistant devices and IoT VOICE SEARCH IS NOT REPLACING TYPED SEARCH
- 12. HOW ARE VOICE QUERIES DIFFERENT?
- 15. SO HOW DOES ONE OPTIMIZE FOR VOICE?
- 16. What, When, Who, Where, Why, How MOST OF VOICE QUERIES ARE INFORMATIONAL
- 17. Does, To, Much, What, How to THEY INCLUDE WORDS WE USUALLY OMMIT IN TYPED QUERIES
- 19. What are people searching for? answerthepublic.com
- 20. www.quora.com
- 21. Analyze your existing queries
- 22. 40 % OF ALL VOICE SEARCH ANSWERS CAME FROM A FEATURED SNIPPET https://backlinko.com/voice-search-seo-study
- 24. Questions, prepositions, and comparisons dominate featured snippet results https://www.semrush.com/blog/how-to-earn-google-featured-snippets-mobile-study/
- 25. Few technical guidelines https://backlinko.com/voice-search-seo-study SPEED The average voice search result page loads in 4.6 seconds HTTPS 70.4% of Google Home result pages are secured with HTTPS AUTHORITATIVE DOMAINS The mean Ahrefs Domain Rating of a Google Home result is 76.8.
- 26. Thank you 01 02 03 04 Email [email protected] Twitter @andrazstalec LinkedIn Andraz Stalec Web www.red-orbit.com
- 27. Also check Google’s Voice Search guidelines https://storage.googleapis.com/guidelines-eyesfree/evaluation_of_search_speech_guidelines_v1.0.pdf
Editor's Notes
- #4: US Voice-Enabled Digital Assistant Users, by Generation, 2016-2019 (millions) Usage grew 22% in 2017 In 2018, 60 mio users will be using Voice Assistants in US only More people are using voice assistants, both on smartphones and on dedicated speaker units that are increasingly dotted around connected homes.