Fiber to the Home: Making That Business Model Work

Fiber to the Home: Making That Business Model Work

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  Fiber to theHome: Making That Business Model Work Benoît Felten, Principal Analyst Wally Swain, Senior Vice President June 30, 2009 © Copyright 2009. Yankee Group Research, Inc. All rights reserved. Fiber to the Home: Making That Business June 2009 Page 1 © Copyright 2009. Yankee Group Research, Inc. All rights reserved. Model Work www.yankeegroup.com
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  Agenda • The fiber-to-the-home conundrum • Building a generic business model • Improving the business model • Q&A © Copyright 2009. Yankee Group Research, Inc. All rights reserved. Fiber to the Home: Making That Business June 2009 Page 2 Model Work
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  The fiber-to-the-home conundrum •The copper network is on its dying legs. • FTTH is the endgame and telcos know it. • The amount of capex needed to replace the copper network is not aligned with the short-term telco vision. • Cable upgrade to DOCSIS 3.0 and competitive fiber rollouts (from altnets, municipalities or utilities) threaten incumbent positions as network providers. The question for telcos is: How do I make a necessary but considerable investment in optimal conditions? © Copyright 2009. Yankee Group Research, Inc. All rights reserved. Fiber to the Home: Making That Business June 2009 Page 3 Model Work
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  Building a genericFTTH business model • To try and answer this question in a way that was relevant for all telcos we built a generic FTTH business model. • The output of this model is payback i.e., the number of years it takes for the revenue generated by the investment to compensate for the capex invested. • The model focuses on the access part and assumes no pre-existing network and no pre-existing revenue. • The model revolves around four basic variables (cost per home, ARPU, cash margin, takeup,) and one advanced variable (WACC). • The model is first run without taking cost of money into account (undiscounted) to identify the key levers, then run again with cost of money accounted for (discounted). © Copyright 2009. Yankee Group Research, Inc. All rights reserved. Fiber to the Home: Making That Business June 2009 Page 4 Model Work
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  Key hypothesis • Costper home connected: This is the cost of connecting a home with fiber all the way. The model assumes a cost per home passed of $1,000. • Average revenue per user (ARPU): This an average monthly revenue generated by customers connected to the network who subscribe to at least one service. ARPU is a variable dimension in the model, ranging from $45 (ARPU for Free in France) to $130 (ARPU for Verizon in the U.S.). In the base scenario, it’s fixed at $80/month. • Cash margin on retail service: Expressed as a percentage of ARPU and corresponds to the cash generated once operational expenditure has been accounted for. Yankee Group estimates the cash margin for FTTH retail service at 45 percent. • Takeup: Takeup is the proportion of homes connected to the network that actually subscribe to a service. Takeup in the model is a variable and ranges from 0 percent to 100 percent. © Copyright 2009. Yankee Group Research, Inc. All rights reserved. Fiber to the Home: Making That Business June 2009 Page 5 Model Work
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  Undiscounted model resultsand key lessons • For payback lower than 5 years, takeup must be at least 30 percent • Increasing takeup and reducing cost per home have the strongest positive impact on payback • Increasing ARPU and cash margin have a much lower impact on Undiscounted FTTH Payback Period (with U.S.$1,000 per Home Connected and 45 Percent Gross Margin) payback Source: Yankee Group, 2009 © Copyright 2009. Yankee Group Research, Inc. All rights reserved. Fiber to the Home: Making That Business June 2009 Page 6 Model Work
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  Sensitivity analysis • Forpayback lower than 5 years, takeup must be at least 30 percent • Increasing takeup and reducing cost per home have the strongest positive impact on payback • Increasing ARPU and cash margin have a much lower impact on payback © Copyright 2009. Yankee Group Research, Inc. All rights reserved. Fiber to the Home: Making That Business June 2009 Page 7 Model Work
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  Introducing the costof money • To account for how financial markets might look at these issues, we introduced a cost of money component. • Weighted average cost of capital was set in the discounted model at 12.5 percent. • The results then become apparently scarier, but the sensitivity to any improvement also becomes higher. © Copyright 2009. Yankee Group Research, Inc. All rights reserved. Fiber to the Home: Making That Business June 2009 Page 8 Model Work
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  Solutions to enhancethe FTTH business model © Copyright 2009. Yankee Group Research, Inc. All rights reserved. Fiber to the Home: Making That Business June 2009 Page 9 Model Work
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  Sensitivity analysis ofvarious scenarios © Copyright 2009. Yankee Group Research, Inc. All rights reserved. Fiber to the Home: Making That Business June 2009 Page 10 Model Work
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  Embracing the paradigmshift of FTTH • Considerable opportunity to address the underserved lower end Launch of the business market NGA services • Necessary to explore wider economy partnerships to leverage the new infrastructure (and other non-network capabilities) • Premium strategy (high ARPU, low penetration) doesn’t coincide Reconsider very well with the business of deploying a new network. premium • Exploring more segmented service offerings or a low entry-point strategy offer designed to generate upsell. • Exploring ways to generate wholesale revenue from lines not Reconsider subscribing to a commercial service. wholesale • Reluctance to open network to competitors might be displaced in strategy an FTTH world (see KPN, Swisscom) You hit the jackpot when takeup reaches 100 percent! © Copyright 2009. Yankee Group Research, Inc. All rights reserved. Fiber to the Home: Making That Business June 2009 Page 11 Model Work
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  Additional resources • YankeeGroup Research Reports: • Open Access Makes Economic Sense by Benoît Felten and Wally Swain • The "Free" Miracle: How Your Unbundling Costs Pay for Your FTTH Deployment by Benoît Felten • Finding the Right Neighborhood for FTTH in Emerging Markets by Wally Swain • Fiber to the World: A State of the Union Report on FTTH by Benoît Felten and Vince Vittore Download the reports at http://www.yankeegroup.com • Yankee Group blog: • From Canterbury to Kosovo: The Professor’s Tale by Camille Mendler • 30% ARPU differential between FTTx and xDSL by Benoît Felten • Beyond ’shovel-ready’ stimulus projects by Emily Green Read more at http://blogs.yankeegroup.com/ • Fiberevolution blog Hear more from Benoît Felten at http://www.fiberevolution.com © Copyright 2009. Yankee Group Research, Inc. All rights reserved. Fiber to the Home: Making That Business June 2009 Page 12 Model Work
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  Thank you! Benoît Felten, Principal Analyst, [email protected] Wally Swain, Senior Vice President, [email protected] Next Yankee Group webinar: 2009 Predictions for the Anywhere Economy: Reloaded July 28, 2009 © Copyright 2009. Yankee Group Research, Inc. All rights reserved. Fiber to the Home: Making That Business June 2009 Page 13 Model Work