![[ WEBSITE VIEWS]
20
Source: Google](https://image.slidesharecdn.com/fiitjeepresentation-120915080415-phpapp02/85/Fiitjee-presentation-20-320.jpg)
![[FIITJEE] MAKING IMPACT TODAY
[Chennai]
[ New Delhi]
[Ajmer]
[Chandigarh]
21 Source: Google](https://image.slidesharecdn.com/fiitjeepresentation-120915080415-phpapp02/85/Fiitjee-presentation-21-320.jpg)
![[FUTURE TREND] ON INTERNET.
22 Source: Google](https://image.slidesharecdn.com/fiitjeepresentation-120915080415-phpapp02/85/Fiitjee-presentation-22-320.jpg)
![[FIITJEE] VS. THE COMPETITION.
23](https://image.slidesharecdn.com/fiitjeepresentation-120915080415-phpapp02/85/Fiitjee-presentation-23-320.jpg)
![[ WEBSITE VIEWS]
20
Source: Google](https://image.slidesharecdn.com/fiitjeepresentation-120915080415-phpapp02/75/Fiitjee-presentation-20-2048.jpg)
![[FIITJEE] MAKING IMPACT TODAY
[Chennai]
[ New Delhi]
[Ajmer]
[Chandigarh]
21 Source: Google](https://image.slidesharecdn.com/fiitjeepresentation-120915080415-phpapp02/75/Fiitjee-presentation-21-2048.jpg)
![[FUTURE TREND] ON INTERNET.
22 Source: Google](https://image.slidesharecdn.com/fiitjeepresentation-120915080415-phpapp02/75/Fiitjee-presentation-22-2048.jpg)
![[FIITJEE] VS. THE COMPETITION.
23](https://image.slidesharecdn.com/fiitjeepresentation-120915080415-phpapp02/75/Fiitjee-presentation-23-2048.jpg)
Uploaded byPunit Chandak
Fiitjee presentation
The document proposes transforming a company's marketing approach in response to changing consumer behavior and the rise of digital media. It notes that consumers are now in control of their media experiences and are less receptive to traditional ads. The proposed transformation plan focuses on creating helpful online content to attract and engage customers, optimizing the company's website and keywords to increase organic traffic, and implementing an inbound marketing strategy centered around content creation and social media instead of interruptive ads. Key performance metrics include increasing qualified leads and improving brand visibility across different states in India.
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Fiitjee presentation
- 1. IT’S TIME TO TRANSFORM OURMARKETING.
- 2. AGENDA. 1. Consumer Behavior Has Changed 2. How We Market Our Products/Services Needs to Change 3. Proposed Transformation Plan 2
- 3. 1. Consumer BehaviorHas Changed 2. How We Market Our Products/Services Needs to Change 3. Proposed Transformation Plan 3
- 4. “ …the Internet has turned what used to be a controlled, one-way message into a real-time dialogue with millions. DANIELLE SACKS THE FUTURE OF ADVERTISING FAST COMPANY, NOVEMBER 17, 2010 4
- 5. 5 5 79% of adult Indians use the Internet.
- 6. 78% of Internet users conduct product research online. 6
- 7. 10.3 Billion searches are conducted every month on Google 7 SOURCE: COMSCORE, AUGUST 2010
- 8. Of Indian consumersspend 1/3 three or more hours online every day. 8
- 9. Indian Internet usersspend 3x more minutes on blogs & social networks than on email. = 1 MINUTE SOCIAL NETWORKS/BLOGS ONLINE EMAIL PORTALS VIDEOS/MOVIES GAMES 9 SOURCE: THE NIELSEN COMPANY, NOVEMBER 2010
- 10. 70% of arch users t paid. the links se ga nic —no click on are or 10
- 11. Most Indians have registered on the National Do Not Call Regsitry “Do Not Call” list. 11
- 12. Companies that blogget 55% more website visitors. 12
- 13. 57% of businesses have acquired a customer through their company blog. 13
- 14. 67%of B2C companies and 41% of B2B companies have acquired a customer through Facebook. 14
- 15. 42 of a co cu m % st o pa m nie er s t h ha r o ve ug a h cq Tw ui itte red r. 15
- 16. Inbound marketing costs 62% less per lead than traditional, outbound marketing. AVG COST/LEAD: $373 AVG COST/LEAD: $143 OUTBOUND INBOUND 16
- 17. 1. Consumer BehaviorHas Changed 2. How We Market Our Products/Services Needs to Change 3. Proposed Transformation Plan 17
- 18. “ Audiences everywhere are tough. They don’t have time to be bored or brow beaten by orthodox, old-fashioned advertising. We need to stop interrupting what people are interested in & be what people are interested in.” CRAIG DAVIS CHIEF CREATIVE OFFICER, WORLDWIDE J. WALTER THOMPSON (WORLD’S 4TH LARGEST AD AGENCY) 18
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- 20. [ WEBSITE VIEWS] 20 Source: Google
- 21. [FIITJEE] MAKING IMPACTTODAY [Chennai] [ New Delhi] [Ajmer] [Chandigarh] 21 Source: Google
- 22. [FUTURE TREND] ONINTERNET. 22 Source: Google
- 23. [FIITJEE] VS. THECOMPETITION. 23
- 24. The bad news: We’re way behind. The good news: We can transform & WIN!!! 24
- 25. 1. Consumer BehaviorHas Changed 2. How We Market Our Products/Services Needs to Change 3. Proposed Transformation Plan 25
- 26. Today’s approach: “GET IN THEIR FACE” when they’re not looking. Tomorrow’s approach: “GET FOUND” when they are looking. 26
- 27. Google is ournew business card. 27
- 28. • “Interruption”-based This • Avg response rate: 1-5% should be our new marketing mix. • “Permission”-based • Avg response rate 20-50% 28
- 29. 1 Make stuff people want. START CREATING/PUBLISHING CONTENT THAT IS HELPFUL & VALUABLE TO OUR CUSTOMERS: • FAQS • HOW-TO’S • EBOOKS • VIDEOS • BLOG! 29
- 30. • THE MOREWE GIVE, THE MORE WE’LL GET • INCREASE # 2 Be generous. OF PAGES & INBOUND LINKS • BUILD TRUST, CREDIBILITY, & GOOD WILL 30
- 31. • GET ONPAGE 1! 3 Rock our keywords. • DOUBLE TRAFFIC • CUT SPENDING IN HALF 31
- 32. 4 Give great directions. • CREATE RELEVANT LANDING PAGES • CLEAR CALLS TO ACTION • COMPELLING OFFERS 32
- 33. 5 Invest wisely. “IF IT DON’T MAKE DOLLARS, IT DON’T MAKE SENSE.” 33
- 34. 6 MONTH GOALS: • To generate qualified leads to drive student enrolment. • To target individual states with different messages. • To effectively measure performance To improve the website’s functionality and performance. • Better brand visibility / Brand Creation 34
- 35. PROPOSED BUDGET: • Rs.56,00,000 / year • Additional funds based on performance
- 36. Thank You Let UsMeet Today
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Editor's Notes
- #6 http://pewinternet.org/Static-Pages/Trend-Data/Online-Activites-Total.aspx Image http://www.flickr.com/photos/pimboula/ By PIMboula
- #7 http://pewinternet.org/Static-Pages/Trend-Data/Online-Activites-Total.aspx Image http://www.flickr.com/photos/mezdeathhead/ By Mez Love
- #8 Image: http://www.flickr.com/photos/st3f4n/ By Stéfan http://www.comscore.com/Press_Events/Press_Releases/2010/9/comScore_Releases_August_2010_U.S._Search_Engine_Rankings comScore Explicit Core Search Share Report* August 2010 vs. July 2010 Total U.S. – Home/Work/University Locations Source: comScore qSearch
- #9 Image http://www.flickr.com/photos/nicholasjon/10039285/sizes/o/ By nicholasjon http://totalaccess.emarketer.com/Chart.aspx?R=105978&dsNav=Ro:8,N:1064 Chart Title: Time Spent per Day on the Internet According to US Consumers, Oct 2010 (% of respondents) Publication Date: January 12, 2011 Topics: Internet Usage Geographies: North America> United States Sources: The Media Audit
- #10 http://totalaccess.emarketer.com/Chart.aspx?R=105504&dsNav=Ro:9,N:1064 Chart Title: Top 5 Online Activities of US Internet Users, Ranked by Minutes Spent and Share of Time Spent Online, Nov 2010 (billions and % of total) Publication Date: January 11, 2011 Topics: Internet Usage Media Consumption Social Network Users Geographies: North America> United States Sources: The Nielsen Company
- #11 RESEARCH DATA: How B-to-B Buyers Use Search (Google Surprise, Plus 28 Tables & Charts) Feb 06, 2007 http://www.marketingsherpa.com/content/?q=node/2568
- #12 Image http://www.flickr.com/photos/tylerdurden/ By tylerdurden1 http://www.wired.com/epicenter/2010/07/do-not-call-list-tops-200-million-some-scammers-still-ignore-it/ http://www.ftc.gov/opa/2010/07/dnc.shtm
- #13 http://www.flickr.com/photos/profete/4940673783/sizes/l/ By B.Romain Source: Data from over 1,500 small businesses - http://bit.ly/XDkQV
- #14 Image http://www.flickr.com/photos/ngmmemuda/4166182931/sizes/l/ By Juliana Coutinho
- #15 http://www.flickr.com/photos/mait/3582113151/sizes/l/ By Mait Jüriado
- #16 Image http://www.flickr.com/photos/netzkobold/ http://themetricsystem.rjmetrics.com/2010/01/26/new-data-on-twitters-users-and-engagement/ RJMetrics January 26, 2010
- #17 OUTBOUND: direct mail, telemarketing and trade shows INBOUND: blogging, content publishing, search engine optimization, social media
- #19 http://www.wpp.com/NR/rdonlyres/33EEFF99-FD84-4F00-83DC-E75A3E18B9CF/2129/JWT_PressRelease_JWTReDefinesRole_jan05_guidbc1224.pdf?pageContent_PressRelease
- #25 http://www.flickr.com/photos/eflon/3261104775/sizes/l/ by eflon
- #27 http://www.wpp.com/NR/rdonlyres/33EEFF99-FD84-4F00-83DC-E75A3E18B9CF/2129/JWT_PressRelease_JWTReDefinesRole_jan05_guidbc1224.pdf?pageContent_PressRelease
- #30 http://www.flickr.com/photos/jliba/4389220460/sizes/l/ By Josh Liba
- #31 http://www.flickr.com/photos/brandoncwarren/4164759025/sizes/l/in/faves-bonafidemarketinggenius/ By Brandon Christopher Warren
- #32 Dshah: The KeywordGrader.com points to a non-public (have to login) page. Might want to consider pointing folks to WebsiteGrader or a blog article about keywords. http://www.flickr.com/photos/feiticeira_org/4602643846/sizes/o/ by feiticeira_org
- #33 Image: http://www.flickr.com/photos/st3f4n/ By Stéfan
- #34 Image: http://www.flickr.com/photos/st3f4n/ By Stéfan