Film industry case studies

The Film Industry:
Case Studies:
DIANA/ THE LEGO MOVIE

My British Film:
DIANA
• DIANA is distributed by Entertainment One
UK
• Nationality: UK
• Story Synopsis: During the last two years of
her life, Princess Diana embarks on a final rite
of passage: a secret love affair with Pakistani
heart surgeon Hasnat Khan.
• Genre: A Biographical Drama

Entertainment One UK: An
Introduction:
Founder: Michael Koch
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Entertainment One, Ltd., also known as eOne, is an entertainment corporation operating in the United
States, Canada, the UK, Spain, Ireland, France, the Netherlands, Belgium, Australia and New Zealand.

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Entertainment One began operations in 1973 in Ontario, Canada, as Records on Wheels Limited (‘ROW’),
founded and operated by Vito Ierullo and Don Ierullo, focusing on retail sales of recorded music. In the late
1970s, ROW began to distribute recorded music for third-party retailers in Canada. For more than 20
years, entertainment content distribution became ROW’s primary focus as the company expanded into
video, purchasing one of Canada’s largest home entertainment distributors, Video One Canada. In
November 2003, ROW listed on the Toronto Stock Exchange as ROW Entertainment Income Fund. It
changed its name to Entertainment One Income Fund. The role of Chief Executive Officer of Entertainment
One Income Fund was given to the current CEO of eOne by Vito Ierullo.

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In June 2005, Entertainment One Income Fund acquired Koch Entertainment, North America’s largest
independent music label and a large U.S. distributor of home-entertainment products. The combined
company, renamed Entertainment One (a.k.a. eOne), had a comprehensive U.S.-Canadian distribution
network and began acquiring rights for specialty content. In 2007, in a move to fund expansion into
independent, feature-film distribution and rights ownership, eOne's investors accepted a private equity
takeover by a unit of UK-based Marwyn Investment Management valued at $188 million and listed on
London’s Alternative Investment Market.

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DIANA was distributed by the UK branch of this company, thus being ‘Entertainment One UK’
Production Companies/ Funding Sorces: Ecosse Films, Film i Väst, Filmgate Films, Le Pacte, Mahla Filmes, Scope Pictures

Pre-Production:
Where the story came from:
BRINGING DIANA'S STORY TO THE SCREEN
The idea for DIANA was generated in-house at Ecosse Films several years ago. The
story the filmmakers wanted to tell was the love story between Diana and Dr. Hasnat Khan, a
British Pakistani heart surgeon. "It seemed to us that it was the key to understanding the last
two years of her life," says Bernstein. Although the producers knew they wanted to make the
movie, they weren't confident they could take it forward into development until the inquests
had taken place into Diana's death. At the inquest, Khan went on record confirming he had
had a relationship with Diana. "He went into quite a bit of dignified detail, which was
extremely helpful to us in terms of deciding that that period in her life was now history,"
explains Bernstein. "We decided now we could interpret that and make a film based on
facts."
From the outset, Bernstein wasn't interested in making a typical biopic about Diana.
They set about to make a film that focused on who Diana became in those last two years,
rather than on the tragedy of how she died. "If you're looking at a famous person's life you
have to consolidate it into a specific time period and through a key relationship, that is
largely unknown, you can clarify the filmmaker's interpretation of that person’s life," he
explains.
"Diana became herself in those two years and we're very lucky that that journey is
tied up in a love story," Bernstein adds. "Diana did a lot of good and was a pioneer in terms
of bringing awareness to landmine victims which is important to revisit. The way that she
felt played a strong part in terms of her ability to be more confident and become the woman
she became at the end of her life. Hasnat was a very key component towards that happening."
The producers approached Stephen Jeffreys, a prominent playwright and film writer
to bring their story to the screen. At the time they were already working with him on a film
about Florence Nightingale. "We wanted to work with Stephen because he's a fantastic writer
of character and he's also a very dexterous writer," Bernstein states.
The producers met with Jeffreys and presented him with a three-page story outline
about Diana and Khan. He went away and returned a few days later with pages of colored
charts plotting the film's story. "I remember poring over these charts with Ecosse and our
researchers in the café at Waterstone’s in Piccadilly and thinking we had something special,"
he recalls.

Pre-production:
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German director Oliver Hirschbiegel sets out his vision for DIANA to become a biographical
drama of the famous figures years before her death.
The screenplay was based upon Kate Snell’s 2001 book ‘Diana: Her last Love’, which was
written by Stephen Jeffreys. In Pre-production key scenes where mapped out before-hand
that have been famously captured and depicted by the camera and the public eye. E.g.- Dodi
Fayed on his family yacht (that may also be seen on the secondary posters that where
released for the promotion of the film).
The film assigned Scottish producer Douglas Rae (whom was executive producer for
‘Monarch of the Glen’) along Robert Bernstein.
Production designer Kave Quinn needed to make sure that the film would fit into the time
period of the late 1980’s to mid 90’s.

Pre-production: Continued…
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The Cast: the cast of any film is possibly one of the most crucial elements to pre-production.
It is important that the actors hired fit their roles, but also by assigning distinguished or
trending actors, a film may be fortunate to gain a better percentage of profit. The job of
casting goes down to the casting director and his/her team.
Casting Department for DIANA:

Emma Callinan

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casting assistant

Fredrik Fornänger

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extras casting: Sweden

Arijana Genc

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extras casting assistant

Lillie Jeffrey

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casting assistant

Christa Schamberger

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local casting: South Africa

- Jessica Chastain was originally cast as Princess Diana. She dropped out due to
scheduling conflicts.

Production:
Locations:
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London, England, UK
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New Delhi, Delhi, India
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Mozambique
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Piazza dell’Unitia d’Italia, Trieste, Italy
The selected cast for DIANA:
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Naomi Watts as Diana, Princess of Wales (KING KONG, 2005)
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Naveen Andrews as Dr. Hasnat Khan
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Cas Anvar as Dodi Fayed
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Laurence Belcher as Prince William of Wales
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Harry Holland as Prince Harry of Wales
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Douglas Hodge as Paul Burrell
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Geraldine James as Oonagh Toffolo
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Charles Edwards as Patrick Jephson
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Mary Stockley as Assistant

PRODUCTION BUDGET:
$15 million/8986875.00 British Pound
Sterling

Other film crew that where hired:
Editor: Hans Funk
Music: Keefus Ciancia, and David Holmes
Costume design: Julian Day
Set decoration: Niamh Coulter
Art Direction: Mark Raggett
Stunts: Andy Bennett (stunt coordinator) Heather Phillip's (Watts's
stunt double)
Lighting Technician: David Baker

Production: Continued…
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The Cinematographer Rainer Klausmann worked on DIANA, he being the films
main visual collaborator, Along with director Hirschbiegel.
The British cinematography system: In the British system, the director of
photography ("DOP"), sometimes credited as the lighting cameraman, is
responsible for lighting the set and the visual look of the film, but has no final say
over more purely camera operating-based visual elements such as framing. This
system means that the director consults the lighting cameraperson for lighting and
filtration, and the operator for framing and lens choices. "DOP" is the British and
Canadian acronym for "director of photography
How it was filmed:
DIANA was filmed through Arricam LT, Zeiss Master Prime Lenses in colour.
PRODUCTION SCHEDULE: June 12th-Sep 12th

Acting preparation:
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Interview wit Naomi Watts:
She has already claimed she was given permission from beyond the grave by Diana to play her in a new film.
Now Naomi Watts has revealed she was so determined to make her portrayal of the Princess of Wales perfect that
she became obsessed with her controversial Panorama interview with Martin Bashir.
Miss Watts, 44, has admitted she repeatedly watched the 1995 programme – even while she exercised.
‘I ran the Martin Bashir TV interview so often that it got to the point where I was watching it on my iPhone while I
was out jogging,’ she told Hello! magazine.
‘I had five minutes of her walk, five minutes of her wave, five minutes of her laugh that I’d watch again and again.
‘She laughed a lot, actually, and had a cheeky sense of humour and would crack jokes you wouldn’t expect a
princess to crack.’
‘He was someone she trusted right away,’ Miss Watts said. ‘She was fascinated by his mind.
‘He was clever and traditional. She knew he was never going to exploit her.
'People would always be following her: but she did end up finding a connection with this one man. And I think
that, despite the tragedy, that’s an uplifting story.
Playing the Princess was, says Watts, her hardest ever role.
‘I kept wondering to myself “Would she like it?”,’ she reveals.

The Directors Note:
To portray Diana, the filmmakers looked no further than the British-born actress
Naomi Watts, a two-time Academy Award® nominee for her leading roles in 21 GRAMS
and THE IMPOSSIBLE. "I don't know who else would have been right and who could have
pulled it off," says the director. "Naomi's an exquisite actress and is outstandingly good. She
has the ability to be a chameleon. You know it's her and at the same time it’s definitely that
character and in this case you're watching Diana. That's an exceptional gift."
As an actress, Watts is better known for doing contemporary films. "This film is very
near contemporary so we need it to feel quite edgy and real. Naomi brings all of those
qualities to the screen," says Bernstein. "She's a very brave actress and her prior films have
largely dealt with intense emotions. We knew she had the real range of ability and courage to
fulfil the role."

Watts as Diana, during production.

Post Production:
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West End Girls
Written by Chris Lowe and Neil Tennant
Performed by Pet Shop Boys

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Lass, Fürstin, lass noch einen Strahl
Trauerode, Cantante BWV 198
Written by Johann Sebastian Bach
Performed by Choeurs et Solistes

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Piano Concerto No. 2 in C Minor
Written by Sergei Rachmaninov
Performed by Sviatoslav Richter

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Prelude & Fugue No. 4 in C Sharp Minor,
BWV 849
Performed by Vesselina Tchakarova

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Tanya
Written by Donald Byrd
Performed by Dexter Gordon

Editing: The editor of the film
was Hans Funk. He was given
the recorded footage that was
taken during production,
making sure to select key
footage (possibly deleting
scenes so as for the film to run
into its full run time of 113
minutes). His job was also to
make sure that the film flowed
with suitable transitions as
well as selecting right music
for certain time of a scene. Or
example sad piano at the
death of the princess.

Ne me quitte pas
Written by Jacques Brel
Performed by Jacques Brel

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DEFO: Post production is
when the director works with
the film editor to assemble the
raw footage into a final film.
The director also works with
the sound editor and music
director/composer to create
the film’s soundtrack.

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Music/Soundtrack:

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Moonlight Stroll
Written by Nathaniel Facey
Performed by Nathaniel Facey

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Naima
Written by John Coltrane
Performed by John Coltrane

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Goldberg Variations BWV 988
Performed by Vesselina Tchakarova

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Piano Sonata No. 14 in C-sharp minor
(uncredited)
Written by Ludwig van Beethoven
Performed by Traditional

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The Four Seasons; The Spring
(uncredited)
Written by Antonio Vivaldi
Performed by Traditional

The cover for the
soundtracks that would
later be available to be
purchased from both shops
and ITunes.

Distribution:
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Distribution Companies: UK- Escosse Films/ USA- Entertainment One
Release Patterns: UK- 20th September 2013(London Premiere at Leicester Square had an
advance screening for 5th September 2013)/ USA- 1st November 2013 (the films title in the
USA was ‘Caught in Flight’)

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DIANA: Marketing and Promotion:
- Posters, both landscape and portrait.
- Three main trailers. Teaser, Main, and TV Spots
- Pop ups on relevant websites to attract an appropriate audience (IMDB for film lovers)
- A Facebook page that was available to like and receive updates on news of the film.

Posters for the film were hung at Place de l'Alma in Paris, near the entrance to the
tunnel where the Princess of Wales died in a car accident in 1997. After an uproar, the
posters were eventually removed at the request of French distributor Le Pacte.

Distribution: Continued…
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The close up shot of watts signifies the importance of
the character she is playing. she is seen smiling and
looking towards one side, which helps to encapsulate
the warmness and approachableness of the character,
inviting audiences to succumb to the image and making
them want to watch the film. the contents of the film
itself is most certainly royalty, the theme greatly being
conveyed through the poster. the many blues of the
jewels, earrings, full bleed background and the symbol
of a crown above the blue title of Diana all connote a
sense of innocence, purity and royalty, the simple white
pearls adding to this effect.
The sell/ Plug Line 'The Legend is never a real story'
reveals to us, as a reader, that the films is specifically
directed towards the audience whom were aware of the
distinguished figure that was Diana through the 80s and
90s. the sell line almost suggest that you need to know
much about her already so as to understand the specific
point in her life of which the film aims to capture.
to add the crown above the masthead of Dianna, not
only associates her with royalty, but also signifies that
she is the mother of future king William, and
grandmother to Prince George. The close connection of
Dianna being with her son and grandson (especially
there being no coincidence that prince William and Kate
Middleton would happen to have the future air to the
throne on the same year) is a rather clever idea for the
majority of the country will at the moment be feeling
rather patriotic, with a the jubilee and Olympics having
been and gone, as well as the birth of the prince Georgethey wanted to further their patriotism.

DIANA: Poster 1:
Analysis:

Distribution: Continued…
• Other media that DIANA was available from: DVD, BLUE-RAY (from
February 11th 2014), LOVEFILM, Netflix (1st November Available to Rent).
The film was only shown in 3D, so no 3D options are available.

Exhibition:
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Types of cinema that DIANA was shown in: Multiplex cinema (38 screens in USA/ 523 screens
UK).
How Long it was on (UK): 28 days/ 4 weeks.
Box Office Figures: Worldwide: $21,766,271
Classification BBFC: 12A- Swearing, alcohol and drug uses/references , slight sex and nudity
Main audience: females ranging from young-middle aged adults, who where aware and
influenced during the life of Diana.
Special Exhibition: None what so ever.

Exhibition: Continued…
Reviews:
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The film has received overwhelmingly negative reviews. On review aggregator Rotten Tomatoes, the film has an
8% approval rating based on reviews from 95 critics and an average score of 3.5/10. The consensus states: "Naomi
Watts tries hard in the title role, but Diana buries her efforts under a shoddy script and clumsy direction." On
Metacritic, the film has a 35 (out of 100), based on 28 reviews.
David Edwards from The Mirror said it was a "cheap and cheerless effort that looks like a Channel 5 mid-week
matinee" and that "Wesley Snipes in a blonde wig would be more convincing", awarding the film one star out of
five. Peter Bradshaw of The Guardian also awarded it one star out of five and called the film "car crash cinema".
Joshua Rothkopf of Time Out New York called Watts' performance "extraordinary" and gave the film 3 stars out of
5, calling it "a restrained biopic that affords its subject the romantic privacy that life denied her."[ Nigel Andrews of
the Financial Times said that "once again Watts supplies the wattage" but that her performance is "frighteningly
isolated... the compensating passion in a torpid drama. "Jim Schembri of 3AW praised Watts' "impressive
performance" but remarked that the film "could actually have done with another half-hour putting more meat
onto the bones of these underdeveloped chapters of her story. " Dominic Corry of flicks.co.nz called the film "bad
in the blandest way possible" and lamented that "Watts is let down by the Mills & Boon-level script". Fionnuala
Halligan of Screen Daily also criticised the writing, saying that Watts' "brave performance should not be underestimated given the poverty of the dialogue and the pressure of the part."
Naomi Watts was nominated for a Golden Raspberry Award for Worst Actress for her performance in the film, and
also for Movie 43.
AMAZON reviewers have rated the film very poorly, ranging manly in the 1/5 category.

Overall this British film
was a flop.

My International Film:
The Lego Movie
• THE LEGO MOVIE is distributed by Warnner Brother
Pictures
• Nationality: USA
• Story Synopsis: The LEGO Movie is a 3D animated film
which follows lead character, Emmet a completely
ordinary LEGO mini-figure who is identified as the
most "extraordinary person" and the key to saving
the Lego universe. Emmet and his friends go on an
epic journey to stop the evil tyrant, Lord Business.
• Genre: Animation, Adventure, Comedy, Family,
Fantasy

Warner Brothers: An Introduction
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Founded on April 4th 1923, by founders Albert, Harry, Sam, and Jack Warner.
Warner Bros. Entertainment Inc., formerly known as Warner Bros. Studios, commonly referred to as
Warner Bros. (spelled Warner Brothers during the company's early years), or simply WB—is an American
producer of film, television, and music entertainment.
One of the major film studios, it is a subsidiary of Time Warner, with its headquarters in Burbank,
California and New York. Warner Bros. has several subsidiary companies, including Warner Bros. Studios,
Warner Bros. Pictures, Warner Bros. Interactive Entertainment, Warner Bros. Television, Warner Bros.
Animation, Warner Home Video, New Line Cinema, TheWB.com, and DC Entertainment. Warner owns half
of The CW Television Network.
Headquarters: Burbank, California, US.
Famous For: Looney Tunes, Harry Potter, Sherlock Holmes, The Hobbit, LOTR, The Wizard of Oz, and the DC
Cinematic Universe including superheroes such as Batman and Superman.
The studio celebrates its 90th birthday this year.

Pre-production:
• Where the Idea came from: The film has been in development
since 2008. in 2009 Dan and Kevin Hageman began to write the
script described as ‘Action-Adventure set in a Lego world’. However
Lord and Miller were rumoured to be in talks with the position of
director and writer in June 2010. WB confirmed the film to be set
for a 2014 release in November 2011.
• The Australian studio Animal Logic was contracted to provide the
animation, which was expected to comprise 80% of the film. By this
time Chris McKay, the director of Robot Chicken, had also joined
Lord and Miller to co-direct.
• In March 2012, Lord and Miller revealed the film's working title,
Lego: The Piece of Resistance, and a storyline. In April 2012, Warner
Bros. scheduled the film for release on February 28, 2014, a date
that subsequently changed to March 7th 2014.

Production:
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Source Material/Property: Lego.
Directors/ Writers: Phil Lord (Cloudy with a chance of meatballs, 21 Jump Street)/
Christopher Miller.
Producers: Dan Lin (Sherlock Holmes, Gangster Squad) and Roy Lee (The Departed, The
Women in Black). The films they worked on are both distributed by WB.
Cinematographer: Pablo Plaisted- the film being extremely Cinema Du Look.
Editor: David Burrows (Happy Feet) and Chris Mckay.
Music: Mark Mothersbaugh
How LEGO has been filmed: Using computer-drawn 3D animation allowed ‘The LEGO
Movie’ team to utilize the same techniques of other animated films. The process for
crafting ‘The LEGO Film’ by way was relatively standard – the animation team started
with a fully hand-drawn version of the script, before moving into what is known as
“layout” (a rough animation that centers on imagining both character and “camera”
placement), followed by actual animation, and then lighting and grading (which turns
flat animation into something very real-looking). They also used a modeling program
that approximated the experience of snapping LEGOs together, one so intelligent that it
would reject brick combinations that wouldn’t work in real life
BUDGET: $60,000,000 (estimated)


Example: the process of creating THE LEGO MOVIE

The Cast:
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Chris Pratt as Emmet Brickowski, an ordinary construction worker minifigure who is mistaken for the "Special."
Will Ferrell as Lord Business, an evil businessman who is the company president of the Octan Corporation under the name
President Business and tyrant of Bricksburg.
– Ferrell also plays "The Man Upstairs", a Lego collector in the live-action portion of the film.
Elizabeth Banks as Wyldstyle/Lucy, a "tough as nails" and tech-savvy female fighter who is one of the Master Builders.
Will Arnett as Batman, a DC Comics superhero and Master Builder, and Wyldstyle's boyfriend.
Morgan Freeman as Vitruvius, an old wizard who is one of the Master Builders.
Liam Neeson as Bad Cop/Good Cop, a police officer with a split personality who is a member of the Super Secret Police.
– Neeson also voices Pa Cop, Bad Cop/Good Cop's father.
Nick Offerman as Metal Beard, a pirate and Master Builder seeking revenge on Lord Business for taking his body parts and
has made his new body by scratch.
Alison Brie as Princess Unikitty, a unicorn/anime kitten hybrid that lives in Cloud Cuckoo Land.
Charlie Day as Benny, a "1980-something space guy".
Channing Tatum as Superman, a DC Comics superhero who is one of the Master Builders.
Jonah Hill as Green Lantern, a DC Comics superhero who is one of the Master Builders.
Cobie Smulders as Wonder Woman, a DC Comics superhero who is one of the Master Builders.
Jadon Sand as Finn, an eight-and-a-half-year-old boy who is the son of "The Man Upstairs" in the live-action portion of the
film.
Melissa Sturm as Gail, a female construction worker.
– Sturm also voices Ma Cop, Bad Cop/Good Cop's mother.
In addition, Anthony Daniels and Billy Dee Williams reprise their Star Wars roles as C-3PO and Lando Calrissian respectively,
with Keith Ferguson voicing Han Solo. Shaquille O'Neal portrays a Lego version of himself who is a Master Builder. The cast is
rounded out by Will Forte as Abraham Lincoln (a Master Builder), Dave Franco as Wally, Jake Johnson as Barry, KeeganMichael Key as Foreman Jim, and Jorma Taccone as William Shakespeare (a Master Builder). Co-director Chris Miller cameos
as a TV Presenter.

Distribution:
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Release Patterns: Denmark- released on 1st February in Copenhagen for the premier (releasing a film
temporarily early so as to create a buzz for publicity)/ USA- 7th February 2014/ UK- 14th February 2014.

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Examples of marketing/ Promotion:
Posters (for the film in general as well as a poster for each of the main characters that was released every
week from January 2014).
Banners (displayed outside cinemas, places of public transport).
Lego released 17 new play sets that feature in the movie. There is also the upcoming release of play sets of
already distinguished brands such as The Simpsons, so as to boost LEGO popularity even further.
it own website on which games are available to play, including the web browser to create their very own
Lego figurine of themselves- they then could put their own Lego figure in the trailer). Along with this their
was also a facebook page and twitter page to like follow, and share views with other fans of either Lego or
the film).
A video game based on the film, The Lego Movie Videogame, by TT Games for Xbox 360, Xbox
One, PlayStation 3, PlayStation 4, Wii U, Nintendo 3DS, PlayStation Vita, and Windows, was released on
February 4, 2014. An exclusive "Wild West Emmet" minifigure was released with pre-orders of the game
at GameStop.
WB’s YouTube channel has being posting a serious of videos involving THE LEGO MOVIE, including special
TV spots such as ‘Man of Plastic’ or ‘Behind the Bricks’.
McDonalds are releasing Lego movie cups in their happy meals.

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Originally Robert Downey JR and Emma Stone were set to play the main roles for the film.

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Distribution: Continued...
Character Posters:

The poster is set in a multitude of bright primary
colours such as red or blue. These colours not only
gain the attention of passers by, but the dominating
colours of both red and blue appeal to both boys
and girls, of which the target gender for this film is
neutral. The colours being primary illustrate and
attract the main target audience which is for
children. The proxemics of the characters are
placed in the centre of the poster, with well know
figures such as Batman visible- this is used once
again to act as a ‘taster’ for the audience as well as
to attract viewers with such recognised franchises
such as the character of Superman, who is seen
from within the poster. The pull line is effective for
it mentions a ‘nobody’ being important. This is a
good, positive message towards children. This may
is an also a clear example of the gratification
theory, as many children have experienced being
unwanted or feeling incapable. They may now have
the option to relate with the main character, and
thus feel more compelled to watch the film.

THE LEGO MOVIE: Poster 1:
Analysis:

The soundtrack:
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WaterTower Music will release the official
1 Everything Is AWESOME!!! -Tegan and Sara Feat. The Lonely Island
2 Prologue - Mark Mothersbaugh
soundtrack album for the animated
3 Emmett’s Morning- Mark Mothersbaugh
feature The LEGO Movie. The album features
4 Emmett Falls in Love - Mark Mothersbaugh
the film’s original music composed by Mark
5 Escape - Mark Mothersbaugh
Mothersbaugh (The Royal
6 Into the Old West - Mark Mothersbaugh
Tenenbaums, Hotel Transylvania) who
7 Wildstyle Explains - Mark Mothersbaugh
previously collaborated with directors Phil
8 Emmett’s Mind- Mark Mothersbaugh
9 The Transformation- Mark Mothersbaugh
Lord and Chris Miller on Cloudy With a
10 Saloons and Wagons- Mark Mothersbaugh
Chance of Meatballs and 21 Jump Street.
11 Batman- Mark Mothersbaugh
The soundtrack will be released on February
12 Middle Zealand - Mark Mothersbaugh
11, 2014 and is now available for pre-order
13 Cloud Cuckooland and Ben the Spaceman - Mark Mothersbaugh
on Amazon.
14 Emmett’s Speech - Mark Mothersbaugh
15 Submarines and Metal Beard - Mark Mothersbaugh
16 Requiem for Cuckooland - Mark Mothersbaugh
17 Reaching the Kragle - Mark Mothersbaugh
18 Emmett’s Plan - Mark Mothersbaugh
19 The Truth - Mark Mothersbaugh
20 Wildstyle Leads - Mark Mothersbaugh
21 Let’s Put It All Back - Mark Mothersbaugh
22 I Am a Master Builder - Mark Mothersbaugh
23 My Secret Weapon - Mark Mothersbaugh
24 We Did It! - Mark Mothersbaugh
25 Everything Is AWESOME!!! - Jo Li
26 Everything Is AWESOME!!! (Unplugged)- Shawn Patterson and Sammy Allen
27 Untitled Self Portrait - Will Arnett

Exhibition:
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Types of cinema LEGO was shown in: Multiplex
Weeks Open So far: 2
Box Office: current total £22 million (UK)/ Current worldwide total: $278,329,929.
Classification BBFC: PG ( mild action and rude behaviour)
Main audience: children (M/F), although reviews state that that it’s a family film
for all ages.
Special Exhibition Types: at the begging of the film, the audience is allowed to
interact with the cinema, as they have the power to control a Lego car within a
Lego race track. Lego is also shown in 2D and 3D.

Reviews:
The Lego Movie has received overwhelming critical acclaim. Rotten
Tomatoes reported a 96% approval rating with an average rating of 8.2/10 based
on 154 reviews. The website's consensus reads, "Boasting beautiful animation, a
charming voice cast, laugh-a-minute gags, and a surprisingly thoughtful story, The
Lego Movie is colourful fun for all ages."

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