Final fundraising lecture

Final fundraising lecture

• 1.
  By: Natasha Aymami H I
• 2.
   Fundraise- to seek donations from various sources for the support of an organization or a specific project.  Fundraiser- a person, paid or volunteer, who plans, manages, or participates in raising assets and resources for an organization or cause.  Fundraising- the raising of assets and resources from various sources for the support of an organization or a specific project.  (Association of Funding Professionals, http://www.afpnet.org/files/ContentDocuments/AFP_Dictionary_A-Z_final_6-9-03.pdf) 2
• 3.
  1. Financial Stability 2.Limits Crisis Funding 3
• 4.
   Financing Plan: Various ways that nonprofits can bring in money. 1. Earned Income- fees for services and goods that may be stable over time. 2. Governmental Funding- 3. Individual Donors- whom are the most loyal in supporting your cause. 4. Private Funding- (i.e. Foundations, corporations, etc) great seed money but not reliable. 4
• 5.
   Preparingto Plan Stage: Click Here 1st 1. Mission Statement 2. Organization’s Strengths (An Assets Inventory ) 3. Case Statement (Summary of Fundraising Strategy) 4. Fundraising Goals 5. Diversify Funding Click Here 2nd  Fundraising Tasks: 6. Raising Money from Individual Donors & Institutions (Selecting Prospective Funding Partners) 7. Fundraising Plan & Calendar (The Gift Table) 8. Building Relationships 9. Monitoring and Evaluating Your Fundraising Effort (Herbert, Caroline. Introduction to Fundraising Planning Webinar. The Foundation Center. http://www.grantspace.org/Skills/Fundraising- Planning) 5
• 6.
   Values, Vision, and Mission 1. What values do you hold that you associate with your organization? 2. How would the world be different on the day that you could say that your mission is accomplished? 3. What is the mission of your organization?  Accomplishments 4. What are your ongoing core projects or programs and what are the results or outcomes that you can point to as a result of these efforts? Projects/Programs Results/Outcomes a.   b.   c.   d.   5. What are the core competencies (e.g., skills and abilities) that enable your organization to succeed in these efforts—personal or organizational or both? 6. How do you endeavor to measure your effectiveness? (e.g., statistics, letters of appreciation, testimonials, assessments by outside bodies, awards and honors, etc.) 7. Do you attract any media visibility? If yes, in which media outlets? (http://foundationcenter.org/course_materials/ifpwebinar/) 6
• 7.
  Individual Supporters a. 20Large contributions @ $250.00/each = $5,000.000 Institutional Supporters   a. Foundations $30,000.00 = b. Cororations and businesses = $3,500.00 c. Government $4,000.00 = d. Other: In-Kind Contributions from Organization = $15,000.00     Subtotal = $57,500.00 Membership Program   a. 50 Memberships @ $50.00/each $2,500.00     Other Fundraising Support   a. 3 Special events @ $1,000.00/each $3,000.00     Earned Income   a. 20 @ $250 Fees for Summer Camp $5,000.00     Total = $68,000.00     7
• 8.
   Annual Goal for the Organization: ◦ 150,000 Total Budget ◦ -50,000 Projected Earned Income ◦ 100,000 Annual Goal  Program goal ◦ It cost $X for someone to graduate, so your donations can help 2 people graduate. 8
• 9.
    Assessing Chances of Support Sources Very Good Possible Unlikely Unknown 1. Individuals:         a. New Donors         b. Renewing Donors         c. Upgrading Donors         Fundraising Strategies:         i. Face-to-face solicitation ii. Personal letter         iii. Telephone         iv. Direct mail         v. Internet (e.g. Web site, electronic         newsletter) vi. Special Events         d. Other: Memberships         2. Foundations         a. Community foundations         b. Local grantmakers         c. National foundations         3. Business and Corporations         a. Neighborhood stores         b. Banks, utility companies,         department stores, etc. c. Corporations with headquarters or         facilities in your community d. Large national corporations         e. Multinational companies         9
• 10.
  1-2 gifts = 20% of the goal $20,000 2-4 gifts = 20% of the goal $20,000 5-10 gifts = 15% of the goal $15,000 10-20 gifts = 10% of the goal $10,000 20+ gifts = 35% of the goal $35,000 Total: $100,000 10
• 11.
  Auctions Sale “-Athons Nonevent Event 11
• 12.
  Planning an Auction: Donations VolunteerTasks Types of Auctions: 1. Traditional Auction 2. Silent Auction 12
• 13.
  Types of Sales:Internet Sales, Door-to-Door Sales, Sales Drives The keys to having a successful selling fundraiser are: 1.Selling an item that provides you with a high enough markup to reach your goal. 2.Having a realistic sales campaign in a realistic time frame. 3.Making sure the buyer knows which group, school, or organization you represent. 4.Staffing with convincing, but not pushy, sales people. 5.Being able to describe the value of your product to consumers. 6.Keeping accurate records of sales and making sure buyers receive their goods in a timely manner. (Genn, A., The Everything Guide to Fundraising, p. 25) 13
• 14.
   Bike-athons, Walk-athons, Bowl-athons, Dance-athons, etc  Planning “-ATHONS”: 1. Location 2. Legalities 3. Prizes 4. Address safety measures and organize a medical team to be present, in advance. 5. Pledge Sheets 6. Need water, towels, healthy snacks, and rest areas. 14
• 15.
   This involves mailing out requests for donations from supporters before a specified date. The bonus with this type of fundraiser is that the funds received go directly to the organization’s cause, than having to pay for resources. 15
• 16.
  1. Volunteers 2. Divisionof Work Responsibilities i. Planning Stages ii. Execution iii. Post Activity Cleanup iv. Evaluation 16
• 17.
  Fundraisers are Beneficialfor Nonprofits: 1.Itis a way to promote awareness of its goals, mission, and cause 2.Distribute literature 3.Word of Mouth 4.Technology 17
• 18.
  Please listen tothe audio provided by clicking on the speaker icon for my conclusion of this lecture. 18
• 19.
   Genn, A. (2009). The Everything Guide To Fundraising. Avon, MA: Adams Media.  Mutz, J., & Murray, K. (2010). Fundraising for Dummies. Hoboken, NJ: Wiley Publishing.    Herbert, Caroline. Introduction to Fundraising Planning Webinar. The Foundation Center. http://www.grantspace.org/Skills/Fundraising-Planning  Association of Funding Professionals, http://www.afpnet.org/files/ContentDocuments/AFP_Dictionary_A- Z_6-9-03.pdf 19