This document provides information about iTrade Capital Markets Private Limited, including their contact information, services offered, and branches. It discusses investment avenues available to investors and how mutual funds provide a low-cost option. The purpose and methodology of a study on mutual funds is outlined, including sample size, data collection, and analysis tools. Key findings of the study are that female and retired investors should be targeted more, and performance and advertising of mutual funds needs to increase to attract more customers. The study helped understand investors' preferences and perceptions of mutual funds.