Final Presentation Ariana Grande
- 2. Ideas ● Tour Announcement Layout ● Spotify Playlist Attachment ● Backstage Exclusive Footage
- 3. Current Tour Announcement Layout
- 4. My Thoughts ● Artist image should stand out & blend in ● Theme to colors/fonts involved depending on artist ● Look should be simple, but unique ● Link to their spotify ○ Shows their current top songs ○ Saves spending time searching ● Link to artist social media ○ People get to know artist better ○ See what is new with the artist ○ No need to look up artist
- 5. My Tour Announcement Version Subject line: Ariana Grande Tour Announcement Near You!
- 6. Spotify Link
- 8. Current Data Tour Announcements ● 54,990 total tix sold ● 13.7% total open rate ● 2.6% total click rate ● 0.08% total unsub rate
- 9. Comparison
- 10. Next Steps ● A/B Testing ○ New image type vs. old image type ○ Spotify button vs. no spotify button ○ Artist social media added vs. just Live Nation social media ○ New fonts vs. old fonts ○ New button layout vs. old button layout ○ New email wording vs. old email wording ○ New subject line vs. old subject line
- 11. Backstage Exclusive Footage Idea: ● After ticket purchase ● Make fans feel closer to her ● Purchasers feel exclusive/special ● Subject Line: Ariana Grande Backstage Exclusive Footage For You ● Variety ○ Her rehearsing with dancers ○ Her rehearsing performances ○ Her in the studio ○ Her getting concert ready ■ Makeup, hair, friends, family, potential boyfriend, etc.
- 12. Mocku p
- 15. In The Studio
- 17. Next Steps ● General product testing ● Creating right formatting ● Eventually A/B testing ● Increase ticket purchases
- 18. Thank you!