The document provides a management report for a project to design a "City Lobby" in Johor Bahru, Malaysia. The project aims to promote social interaction and cultural exchange between local residents and visitors. A site analysis identifies strengths like accessibility and cultural diversity, as well as weaknesses such as unused public spaces. Stakeholders include government agencies supporting arts and culture. The report outlines the project team, objectives to create collaboration across different groups, and a PESTLE analysis of relevant political, economic, social and technological factors.