Final question 3

Final question 3

• 1.
  MEDIA EVALUATION: QUESTION 3 By cerysgratton
• 2.
  ■ When lookingat what kind of media institution would distribute our film, there are two categories we need to consider and compare. Firstly is it a small British movie? Or a Hollywood blockbuster. Both have differing areas that would place our film into one of the two. ■ ■ Firstly we would need to look at what type of distribution our film would need. So for instance if we wanted the film to be shown in cinemas, we would need to be producing trailers and posters. Maybe even producing advertisements to be placed in popular magazines.WouldTV companies such as the BBC or ITV do small interviews with members of the cast? Many of these forms of advertisements can be linked with larger Hollywood films, since independent British films don’t have the extra money to then launch large campaigns after the film has been produced.
• 3.
  ■ ■ So let’scompare, to qualify a film to be a Hollywood blockbuster. For instance the recent release of the blockbuster film StarWars has just released that there overall budget for the making and distributing of the film came to a whopping £140 million! With this vast amount of the money it gave them the power to do multiple target audience researches, release the dates for the upcoming at least a year in advance. Another benefit to have such a large budget it meant they could create hype for the film pre and post production, by slowly releasing snippets of the film in the run up to release and members of the upcoming cast.With so many huge stars starring in the previous films it created even more excitement around the release since the public wanted to know what happened to their individual characters after the last story had finished. Another benefit meant that many of the actors have huge followings when meant they could create hype around them starring in the film. ■ However Hollywood films normally have the backing of big media conglomerates such as warner brothers and Lionsgate films which help back the film and their distribution. ■
• 4.
  ■ All ofthis information put together means that smaller independent British films have a much harder time producing and distributing a successful film. Many independent film companies will only have a budget of £1 million, to produce and distribute the film in its entirety.This means its a lot more difficult for the film to be shown in mainstream cinemas, which means its probably shown in small select cinemas. It can’t advertise thoroughly which means that most of the public don’t even know it exists! Most of the time when an independent company produces a film it means they are only producing for a niche audience with a select interest so mass distribution can be unnecessary. ■
• 5.
  ■ When lookingat the research I have conducted and comparing it with our film opening. I feel that or product could divert in both directions. I feel that with the director and maybe changes in the overall story line it could be possible to market this as a main stream blockbuster produced by a conglomerate. However there is then the issue that this might cause the audience to categorize this as a horror instead of a thriller.Which then brings me to the idea that maybe it would be better suited to a niche audience that will understand the plot but also be able to differentiate between a thriller and a horror. After reviewing this I finally think that our product will be best suited to a niche audience because it means that we wouldn’t have to make alterations to the story line in order for a wider audience to be able to follow the overall plot.