I created this questionnaire to help me gain insight into the minds of my potential
target audience; I could find out what appeals to each reader specifically and then
 use the information I acquired to make sure the magazine would definitely appeal
     to them. I handed my 25 questionnaires out to mostly members of my target
         audience (young males aged 16 – 24) in order to gain reliable results.

1)Which age bracket do you fall into?
15 and under         16 – 25         25 – 30         30 – 35        40+

2)Which of the following are your favourite types of music?

Tick more than one if necessary...
Rock/Indie              Chart/Pop              Classical

R’n’B /Hip Hop          Rap                    Reggae

House                   Drum & Bass Other (please state)

3)Who is your favourite band/artist and why?
_______________________________________________________________________

_______________________________________________________________________

_______________________________________________________________________

4)How often do you attend gigs/festivals/raves etc?
Most weekends

Every few weeks

Every month

Occasionally

Never

5)What would be your ultimate festival/rave lineup?

Please pick up to a maximum of 6 artists...
___________________________________________________________________________

___________________________________________________________________________

___________________________________________________________________________

6)How often do you buy/read music magazines?
Weekly

Monthly

Fortnightly

Occasionally/Every few months

Never

If never, please state why not? ___________________________________________



7)What features would you like to see in a music magazine if you
were to purchase one?

Please circle up to 3...
Interviews with artists of the genre

Reviews of albums/singles

News about your favourite artists

Features and articles on things related to the genre

Information on upcoming gigs/raves/festivals

Competitions

Fashion (i.e. what people who listen to the genre/artists of the genre wear)

Other (please state) _______________________________________________________



8)Do you think that music plays a big part in your life? If so please
explain why...
_______________________________________________________________________
_______________________________________________________________________

_______________________________________________________________________



9)How much would you be willing to pay for a good quality music
magazine of your favourite genre?
£2 or under

£2.50

£3.00

£3.50

£4.00

£5 or more



10)On magazine front covers, which of the following is most likely
to grab your attention first?

Please tick only one...
Main image of the artist

Stories on the front

The colours used

Free gifts/competitions

Artists listed

Other (please state below)




                 Thank you for taking part in my questionnaire!

Final questionnaire

  • 1.
    I created thisquestionnaire to help me gain insight into the minds of my potential target audience; I could find out what appeals to each reader specifically and then use the information I acquired to make sure the magazine would definitely appeal to them. I handed my 25 questionnaires out to mostly members of my target audience (young males aged 16 – 24) in order to gain reliable results. 1)Which age bracket do you fall into? 15 and under 16 – 25 25 – 30 30 – 35 40+ 2)Which of the following are your favourite types of music? Tick more than one if necessary... Rock/Indie Chart/Pop Classical R’n’B /Hip Hop Rap Reggae House Drum & Bass Other (please state) 3)Who is your favourite band/artist and why? _______________________________________________________________________ _______________________________________________________________________ _______________________________________________________________________ 4)How often do you attend gigs/festivals/raves etc? Most weekends Every few weeks Every month Occasionally Never 5)What would be your ultimate festival/rave lineup? Please pick up to a maximum of 6 artists...
  • 2.
    ___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________ 6)How often doyou buy/read music magazines? Weekly Monthly Fortnightly Occasionally/Every few months Never If never, please state why not? ___________________________________________ 7)What features would you like to see in a music magazine if you were to purchase one? Please circle up to 3... Interviews with artists of the genre Reviews of albums/singles News about your favourite artists Features and articles on things related to the genre Information on upcoming gigs/raves/festivals Competitions Fashion (i.e. what people who listen to the genre/artists of the genre wear) Other (please state) _______________________________________________________ 8)Do you think that music plays a big part in your life? If so please explain why... _______________________________________________________________________
  • 3.
    _______________________________________________________________________ _______________________________________________________________________ 9)How much wouldyou be willing to pay for a good quality music magazine of your favourite genre? £2 or under £2.50 £3.00 £3.50 £4.00 £5 or more 10)On magazine front covers, which of the following is most likely to grab your attention first? Please tick only one... Main image of the artist Stories on the front The colours used Free gifts/competitions Artists listed Other (please state below) Thank you for taking part in my questionnaire!