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Final XMPie Real Business Pres
The document discusses how marketers, agencies, and print providers can use XMPie's cross-media marketing platform to improve engagement and results. It provides examples of how XMPie allows for integrated, personalized campaigns across channels like print, email, web, and mobile to have conversations with customers. The platform's tools for tracking, analyzing, and refining campaigns based on customer responses and data are highlighted.
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Final XMPie Real Business Pres
- 1. Turn Marketing Communications Into Marketing Conversations
- 2. How can… Marketersand brand managers Reach people more effectively Leverage business intelligence for greater results Increase retention and loyalty
- 3. How can… Marketingfirms and creative agencies Raise the bar on campaign ROI New possibilities for strategy and creative executions Reach more customers in more channels
- 4. How can… Printproviders Drive more high-revenue pages Differentiated services and new revenue streams Streamline workflow and increase productivity
- 5. Every Communication Isa Marketing Communication — Traditional Channels (Passive)
- 6. Every Communication Isa Marketing Communication — New Media Channels (Interactive)
- 7. Message and MediaOverload Media everywhere Always on Rich content
- 8. Turn Communications IntoConversations…Easy as XMPie One platform – data, creative, production, measurement in one solution One set of business rules – drives all media messages Industry-standard Adobe Platform – limitless creativity and flexibility Automated Tracking & Reporting – increased results & ROI Bi-directional technology – Ongoing Conversational Communications
- 9. Reach. Print EmailResponse URL Survey Page
- 10.
- 11. Reach. Relevancy. Results.A real-time snapshot of critical campaign metrics Review, refine and report
- 12. Note: Slide ChooserNote: If you are showing the Lion Communications video during the presentation you will not need to show and discuss (using the Talk Track notes) the next three slides. They contain the major points in the video related to the XMPie value proposition.
- 13. Same Database andLogic Drives All Media
- 14. Integrated, Synchronized CrossMedia Campaigns
- 15. Track, Analyze andRefine for Maximum ROI
- 16. Lion Communication CampaignSummary Integrated, cross media campaign Relevant, personalized content with promotions Multi-level RURL Confirmation and Thank You customer “conversation” Refer a Friend program Customer satisfaction survey Complete campaign tracking and analysis Print Email Web-driven automation Response URL Order Confirmation Refer A Friend Customer Survey Campaign Tracking
- 17. XMPie — One-to-Onein One Web, Email and Mobile Variable Data Print Personalized Web-to-Print
- 18. Cross-media Campaign inAction Campaign Leads to Response URL (RURL) www.domain.com/JohnSmith 2 Personalized Survey Page with Info Filled In 3 Alert Email To Sales 4 Direct Sales Call Response Tracking Dashboard Responses Saved in Database Grab Attention Catch the Customer and Get More Information Precision Targeting 5 Integrated Marketing Database Postcard or Email Campaign 1
- 19. Cross-media Campaign inAction Postcard or Email Campaign Personalized Survey Page with Info Filled In 3 Alert Email To Sales 4 Direct Sales Call Response Tracking Dashboard Responses Saved in Database Catch the Customer and Get More Information Precision Targeting 1 5 Campaign Leads to Response URL (RURL) www.domain.com/JohnSmith 2 Grab Attention Integrated Marketing Database
- 20. Cross-media Campaign inAction Postcard or Email Campaign Campaign Leads to Response URL (RURL) www.domain.com/JohnSmith 2 Alert Email To Sales 4 Direct Sales Call Response Tracking Dashboard Precision Targeting 1 5 Grab Attention Personalized Survey Page with Info Filled In 3 Catch the Customer and Get More Information Responses Saved in Database Integrated Marketing Database
- 21. Cross-media Campaign inAction Postcard or Email Campaign Personalized Survey Page with Info Filled In 3 Catch the Customer and Get More Information Responses Saved in Database Campaign Leads to Response URL (RURL) www.domain.com/JohnSmith 2 1 Grab Attention Alert Email To Sales 4 Direct Sales Call Response Tracking Dashboard Precision Targeting 5 Integrated Marketing Database
- 22. Cross-media Campaign inAction Postcard or Email Campaign Personalized Survey Page with Info Filled In 3 Catch the Customer and Get More Information Responses Saved in Database Campaign Leads to Response URL (RURL) www.domain.com/JohnSmith 2 1 Grab Attention Alert Email To Sales 4 Direct Sales Call Response Tracking Dashboard Precision Targeting 5 Integrated Marketing Database
- 23. Unlock the CreativityGraphic-rich Charts Image Personalization
- 24. So What’s StoppingYou? We made XMPie easy to learn and easy to use XMPie Professional Services are always available I don’t have the skills! I can do that!
- 25. So What’s StoppingYou? You don’t need a lot to get started Make data acquisition part of the campaign I don’t have the data! I can do that!
- 26. So What’s StoppingYou? This is the time to do something! XMPie cross-media campaigns can… Create value for your customers Build demand for your services I don’t have the time or money! I can do that!
- 27. One-to-One Communications ContinuumImage Intensive Communications Advanced databases Rich VI content Personalized images and illustrations Variable Direct Mail Relevant copy and graphics Web-driven Personalized Print and Email Simple to complex content Integrated order to invoice workflow User editable interface Integrated Campaigns with Tracking, Analysis and Refinement Rich VI Content Print, Email, RURL/PURL pages, mobile messaging Refer-a-Friend Interactive Surveys Variable content from existing web platforms Real-time tracking and analysis Relevance, Interactivity, Response
- 28. Current State …Multiple tools, multiple workflows, … Customer Data Variable Data Print Workflow VDP Personalization Engine Adding Personalized Web Convert and transfer Data for Web Push PURL back to Customer Data Web Personalization Engine Push “replies” back to Web Data E-Mail Personalization Engine Adding Personalized e-Mail Web Design E-Mailt Design Print Design Print Design
- 29. Desired State…XMPie PersonalEffect™ uProduce Server InDesign XLIM Websites Customer Database Output Print Email Mobile Web
- 30. Elixia : AStrong Case for Cross-Media Company: Wittusen and Jenson Large digital printer in Oslo, Norway XMPie PersonalEffect since 2007 iGen4 and Gen3 Client: Elixia Fitness-Center chain, in Norway 30 different locations 85,000 members Challenge: Improve on poor previous campaign performance Only 39 new members from past programs Maintain customers Increase membership Strategy : Refer a Friend program to encourage membership “ Get a good friend to become a healthy friend” “ Get a good friend to become a healthy friend.”
- 31. Interactive Phase 27.5%Refer a Friend Outbound Phase Outbound Phase (campaign initiation) Personalized direct mail Response URL Personalized imaging Interactive Phase (Response URL) Update member personal data Refer-a-Friend Tracking of friends who responded to campaign Offer 2 months free membership for new member recruitment Elixia: Campaign Methodology
- 32. Touch point A– Personalized Printed Postcard (Outbound) - Female / 35-40 Direct Mail Postcard personalized by gender and age with uImage effect on name Touch point B: follow-up email ( outbound) Touch point C: RURL (Interactive) Touch point D: Refer-a-Friend Refer –a-friend and get 2 months free membership Elixia: Cross-Media Campaign Components - Female
- 33. Touch point A– Personalized Printed Postcard (Outbound) – Male / 30-35 Direct Mail Postcard personalized by gender and age with uImage effect on name Touch point B: follow-up email ( outbound) Touch point C: RURL (Interactive) Touch point D: Refer-a-Friend Refer –a-friend and get 2 months free membership Elixia: Cross-Media Campaign Components - Male
- 34. Elixia : A Real Strong Case for Cross-Media Results : 2,500 new members were recruited Euro1.5 M additional annual revenue Expansion of Elixia progams 30% increase in iGen4 and iGen3 volumes New XMPie-driven clients for W&J International reputation for cross-media
- 35. XMPie Resources andServices — A Fast Start Program for Success Marketplace Online Library Easy To Use Cross-media Campaign Templates Professional Services and Specialized Training Program
- 36. What Will YourXMPie Success Story Sound Like? The brand manager who got better at building valuable customer relationships The marketing services firm that differentiated itself with creative cross-media campaigns that drove greater results The printer who moved his customers up the value chain and built a new business revenue stream
- 37. XMPie is thetool that can Drive greater ROI Increase brand loyalty Leverage your data and business intelligence Create new revenue streams Differentiate your services Turn Your Marketing Communications — Into Marketing Conversations
- 38.
Editor's Notes
- #2 Good (time of day), my name is (name) and today I’m going to share with you a powerful marketing communications solution that can help you get and keep more business, and grow the business you already have.