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financial management and marketing for the 21st century
The document discusses several topics related to financial management and marketing. It begins by asking questions about financial management, the scope of marketing, how marketing has changed, and tasks for 21st century marketing management. It then provides information on the goals of financial management, including maximizing shareholder wealth while being socially responsible. It also discusses corporate governance and adapting to changing times. Finally, it outlines several core concepts in marketing, including segmentation, delivering customer value through the marketing mix, and how marketing has evolved with new technologies.
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financial management and marketing for the 21st century
- 6. Questions for reflection: • What do we need to know about financial management and marketing? • What is the scope of marketing? • What has changed about marketing? • How do companies look at the market today? • What are the Marketing Management tasks for the 21st century?
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- 8. Finance consists ofthree Money and capital markets Lesson 1 interrelated areas: Module: Financial Management Investments Financial management (business finance) – actual management of the firm.
- 9. 1-9 What isFinancial Management? Concerns the acquisition, financing, and management of assets with some overall goal in mind.
- 10. 1-10 What isthe Goal of the Firm? Maximization of Shareholder’s Wealth! Value creation occurs when we maximize the share price for current shareholders.
- 11. 1-11 IT’S NOTALL ABOUT THE GAINS…
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- 13. 1-13 Social Responsibility Wealth maximization does not preclude the firm from being socially responsible.
- 14. 1-14 Corporate Governance Corporate governance: represents the system by which corporations are managed and controlled.
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- 21. 21 Keeping Up with Changing Times
- 22. • The management process through which goods and services move from concept to the customer. • It includes the coordination of four elements called th e 4 P's of marketing (Business Dictionary)
- 23. When are wemarketing?
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- 29. How do wemarket products?
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- 32. Concept 1: TargetMarkets, Positioning and Segmentation
- 33. Concept 2: Companiesaddress needs by putting value proposition.
- 34. Concept 3: Offeringis successful if it delivers value & satisfaction.
- 35. Concept 4: Marketersuse various kinds of marketing channels.
- 36. Concept 5: Retailtransformation as major societal force.
- 37. Concept 6: Disintermediationas major societal force.
- 38. Concept 7: Amplifiedvoice to influence peer & public opinion as consumer capability.
- 39. Concept 8: Companiesreach consumers on the move with mobile marketing.
- 40. Concept 9: HolisticMarketing Concept Internal Integrated Holistic Performance Relationship
- 41. Concept 10: FourP’s Components of Marketing Mix
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