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First Innovi Corp Brands Presentation
- 2. We Bank onthe Word “FREE” A freecard or free card is a picture postcard with a variety of commercial, ideological or cultural messages which are distributed through racks in public buildings by an intermediary firm, which specializes in the production and distribution of such cards on a regular basis. First Innovi Corporation First Innovi Corporation aim to bring advertising creativity to every material it publishes; it is also dedicated to delivering positive messages and bringing about public awareness on relevant social issues. With a vision to further develop alternative advertising tools available in the Philippines and expanding our pool of options; FIC brings materials that speak to you straight to your hands – where you want it, when you want it.
- 3. YOCard YOCard was launchedin 2007. It pioneers a refreshing and innovative way of achieving advertising impact on specific audiences by offering edy and Pocket Philippines captivating postcards that act as Pocket Philippines is targeted towards entertainment hooks the tourist and hotel market. With materials placed in hotels, places of interests and cultural destinations. Hello in the Know HITK is an experimental culture and lifestyle blog. Urbanite and broadcasted with a twist.
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- 7. "How do youget a consumer to notice your ads for more than seven seconds? Print your promos on postcards, stick them in slick racks and put the them in the hippest gyms, bars and restaurants.“ - Newsweek In a relaxed environment, the consumer is attracted to the concept of a free postcard and thus takes the advertising matter on a voluntary basis; rather than having ads “forced” upon the him in other advertising environment set-up - Jan J. de Vries Author, Wonderful World of Freecards 5
- 8. Advocacy Make-A-Wish Philippines Metrobank Foundation Service ABC Foundation Bayantel PAWS George Optical IOM Institut Santre Active Fun Consumer Products GlaxoSmithKline Lifestyle Merck Sharp & Dohme Caylabne Bay Resort L’Oreal Robinsonsland Fashion 21 Filinvest Fashion Technology Team Manila Blue Kickers Epson Zoo York Penshoppe Schools Bratpack DLSU Oakley GCIC TMA Homeschool Food / Restaurant I-on Energy Drink Arts / Events Nestle Ballet Philippines Toblerone CCP Silent Film Festival by Media Goethe-Institut Jack TV Museum Foundation Magic 89.9 Worldbex MTV Chalk Magazine Others GMA Create Abundance ETC VISA Velvet MIHCA 6 Singapore Tourism Board Music Tourism Authority of Thailand Warner Music
- 9. Consumers actively seek outwhat is new on YOCard standees… 7
- 10. YOCard @ Bookstores,Retail Shops, Entertainment Venues 8
- 11. YOCard @ Cafes,Restaurants Museums, and Activity Areas 9
- 12. YOCard @ Locationsyou want. We deliver according to requests 10
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- 15. Get Noticed Make anIMPRESSION with CREATIVITY & OUT-OF-THE-BOX CONCEPTS This is YOUR opportunity for indoor VISIBILITY / BRANDING And remember that consumers KEEP a YOCard.
- 16. be PLAYful! Have fun Creativitywins you points 17
- 17. DEMOGRAPHICS Age 21-29 years old Secondary Market 15-20 years old, 30-35 years old Economic Class Class AB and C 39% Students 13% Part-time / Casual 46% Full Time Professionals - Managers - Advertisers - Marketers - Business Owners Occupation 2% Unemployed / Retired Geographic Location Metro Manila Nationality Filipino / Foreigners 18
- 18. • 41% areused as bookmarks or displayed on notebooks • 40% are passed on or sent to friends • 36% of YOCards are kept for date or info reference • 22% are displayed at work or home • 5% kept as collection
- 19. Rate of Influenceand Persuasiveness of YOCard They have clever ideas 42% Visited featured website 41% You can take them home 38% Supported an Advocacy 35% Good source of 31% Attended an event 29% information Availed incentives 24% They keep me up to 28% date Bought a product 23% They have great pictures 23% Requested more 21% information They are useful 12% They are easy to find 8%
- 20. Creatives + Layout Printing Distribution Monitoring Report
- 28. VISA 2009 - 120,000pcs YOCards - Series Postcards - Promo and Branding Campaign Consumer Feedback - Collectible and clever ads - Passed on to friends and family with a personal message at the back - Excited to join the car promo
- 29. Cervical Cancer Campaign GlaxoSmithKline 2008-2009 X Out Cervical Cancer and Laban ni Maria are the two highest picked up postcard in the history of YOCard. Testimonial I personally love Yocards and I always try to pick one up every time I see a good design so I can add it to my postcard collection. But more than that, Yocards also help us get the word out about good causes such as cervical cancer awareness. Thanks Yocard for being part of the fight! -Gita Luz Campaigns Social Response
- 31. An attractive andeffective medium that provides vacationers, tourists and local travelers with information and discount offers for: LOCAL ATTRACTIONS RESTAURANTS RETAIL OUTLETS SERVICE OUTLETS OTHER VENUES
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- 33. Available in US Locations: Bellevue Hilton Hyatt Crowne Plaza Seattle Hotel Marriot Holiday Inn Times Square Information Center Macy’s Visitor Center Sheraton Ripley’s Believe it or Not
- 34. Color Code Title /Sub-title Description Front Visual Back logos Brief Description Photo Map Complete Address / Nos
- 36. cONnect… This is away for you to… get attention promotion build unique relationships get interactive
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- 42. • 1 impressionhit every 0.5 minute • Average of 3,000 pick- ups every week per design • 1 person picks up 2-6 postcard designs at a time • Most pick up a Freecards at least once a month. A lot of them even go back to the stands twice a week!
- 44. A VISUAL POPCULTURE EXPERIENCE WITH A TOUCH OF ECLECTIC MIX, TRENDINGS AND INNOVATIVE NEWS. IT’S A PASSION IN THE MAKING & A LIFESTYLE OF FOLLOWING.
- 45. HELLO WORLD! Let’splummet ahead of the universe. HELLO IN THE KNOW is your global watch on the latest and the bestest trends, innovation, positive ideas and news. From design, green living to style and the most random topics there are that can catch a phenomenal wave. We just want to you to know. We at Hello Lab envision a global nation of passion exchange; exploring schools of thoughts that flow coast to coast. We offer the freedom to quench bestial appetites for exploration and discovery. culture. lifestyle. passion
- 48. • editorial feature • video • events • content integration • cube space
- 49. guerilla exclusive indoor billboard small entity, BIG impact collected sought after unique targeted self- selected passed on trusted subtle next wave
- 50. Book a Campaignwith us. Call 376 5357 or 58 or email at [email protected]