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Flat plans
- 1. Social media andcommunity media production Task 8 – Membership form (flat plans)
- 2. ImageImage ImageImage ImageImageImageImage Facts aboutbeach litter and SAS Facts about beach litter and SAS Statistics and social media comments about SAS and it’s work Statistics and social media comments about SAS and it’s work Tag-lineTag-line LogoLogo Payment methods Payment methods ImageImage Enticing offersEnticing offers Direct debit form Direct debit form - Fold lines
- 3. ImageImage ImageImage Facts about beach litterand SAS Facts about beach litter and SAS Statistics and social media comments about SAS and it’s work Statistics and social media comments about SAS and it’s work Tag-lineTag-line Payment methods Payment methods ImageImage Enticing offersEnticing offers Direct debit form Direct debit form - Fold lines
- 4. Imagery – Whenselecting my imagery for the flat plans of the membership form, I looked back at my planning resources on Task 6. From this, I got a clear sense of how I could try and aim my product range for a mass market or a certain demographic. After much deliberation I decided to target a mass market, which meant including either one type of image that will appeal to a mass market or a range of different image types that will add together to create a mass market feel to the product. Even though I didn’t know which to choose I decided to add the images that were already mass market in nature. (mention the family and legislation element). Main copy (stats and social media) – While I don’t think there is place for any copy or big chunks of writing on the membership forms, little statistics and tweets can be added to try and persuade consumers to become SAS members, due to some collecting a form but don’t necessarily have any intention of filling it in, a further push with the use of the above mentioned features could persuade these individuals to join the initiative. Enticing offers – While these are probably the least likely feature to entice customers to sign up to SAS, the inclusion of this feature stems from the importance of giving the consumer what they want and if they are new to the sport of surfing, some form of saving could be a big boost and a plus point to them signing up to the campaign. As well as this, existing customers might want these enticing offers to save them some money on other things, such as surf equipment and similar (these offers must be considered in depth before been put on the final product. Direct debit information – The aesthetic features and the extra perks of the membership forms are important but are nothing without this piece of information, due to the fact that SAS would receive no money without this information. The biggest part of collating this information is locating the correct charity information for SAS (if this information is not correct, again, the money will not be received by SAS and like any company in any market, without money, they will cease to exist). Payment method – For no other purpose apart from been directly linked to the direct debit information. This section will be relatively brief, due to the fact that other payment methods have been frozen out and the direct debit method remains the most safe and efficient way of making payments of this kind, thus the short nature of the this section. Tag-line and logo – At first, these elements are thought of as accessories to the membership form but really, they can help the whole brand and the product range through familiarity with the consumer. Brands like Apple and Sony have such synonymous logos that they can sell products with just a tag-line or a logo and should they change a few details to the logo, they are such bog corporations that they will still be widely recognised in their respected markets. While I’m not hoping to achieve success on the same scale, I am hoping to get the logo noticed and familiar and have a tag-line that can be linked with SAS. There would be no point to the rebranding if it didn’t increase the followers of the charity or the popularity.
- 5. Statistics and social mediacomments about SAS and it’s work Statistics and social media comments about SAS and it’s work Tag-lineTag-line Payment methods Payment methods Enticing offersEnticing offers Direct debit form Direct debit form - Fold lines Membership Form Basic informationBasic information
- 6. Statistics and social mediacomments about SAS and it’s work Statistics and social media comments about SAS and it’s work Tag-lineTag-line Payment methods Payment methods Enticing offersEnticing offers Direct debit form Direct debit form - Fold lines Membership Form Basic informationBasic information