Fmcg presentation

Fmcg presentation

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  BY- SHIRIN GANDHI. ILA PAWAR. AKSHAYGIRI. PRACHI KADAM. ADINATH SATPUTE.
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   Fastest growingsector in early 1980’s till 1990’s.  The dream of every creative man, any investor, advertising agency, or B-school graduate to work in or for FMCG company.  After 1990’s, o FMCG started losing their sheen due to introduction of other product types o Total lack of imagination on the part of FMCG companies.  During 2010, Consumers willingness to upgrade to better, value added products helped FMCG.
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  INTRODUCTION  Deals withfmcg products.  Quick turnover and relatively low cost .  India’s fmcg sector is 4th largest Sector in the economy and contribute to around 3million employment opportunities.  Its principle constituents are household care, personal care , food & beverages.  Characterized by a well established distribution network, low penetration levels, low operating cost, lower per capital consumption and intense competition between the organized and unorganized segments.
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  TOP 3 FMCGCOMPANIES IN INDIA
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  HUL  HUL wasformed in 1933 as Lever Brothers India Limited and came into being in 1956 as Hindustan Lever Limited through a merger of Lever brothers, Hindustan Vanaspati Mfg. Co. Ltd. and United Traders Ltd.  One of the country’s largest exporters and recognised as a golden super star trading house by govt. of India.  The mission-”add vitality to life”  The company was renamed in June 2007 as “Hindustan Unilever Limited”.
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  P&G  The Companyhas 21 product categories out of which only 8 product have presence in India.  In India Proctor & Gamble has two subsidiaries: P&G Hygiene and Health Care Ltd. and P&G Home Products Ltd.  P&G Hygiene and Health Care Limited has a turnover of more than Rs. 500 crores
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  ITC  ITC isone of India's foremost private sector companies with a market capitalization of over US $ 30 billion and a turnover of US $ 6 billion.  ITC is rated among the World's Best Big Companies.  ITC ranks among India's 10 Most Valuable (company)Brands.  While ITC is an outstanding market leader in cigarettes, Hotels, Paperboards, Packaging and Agri-Export.
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  OBJECTIVES HUL P&G ITC Strong brand large scale market Brand STRENGTH portfolio & large segment& gross profit Management market share Low exports level & losing their market Unrelated WEAKNESS high advertising cost share &Quality diversification control OPPERTUNITIES Large domestic Beauty product for Rural market market & rising men & online social consumer level network Tax and regulatory Unilever Increasing tax in THREATS structure & mimic of cigarttes & health brands hazards
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  Strategy HUL P& G ITC Focus on Focuses on Focuses on diversified children farmers group of customers
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  Conclusion  More andmore people these days have started involving themselves in this field as; it creates tremendous job opportunities for them. It is a steady, diverse and a highly profitable industry where a person can do a lot of work.  The jobs in this field range from sales and supply chain, investment, promotion, H.R development, and general management. It also allows you to trade directly with the various traders online.
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  FMCG company