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Ford feista car
The document discusses Ford's marketing strategy for the Fiesta, targeting young, first-time car buyers through social media and various engagement campaigns. It outlines a six-month plan with specific monthly themes and objectives to generate national conversation and sales in the U.S. The approach emphasizes contemporary cultural relevance and encourages audience interaction and sharing across platforms.
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Ford feista car
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- 3. VIRAL MARKETING SOCIAL MEDIA MARKETING Relies onthe audience to spread the message with little or no interaction. It’s a one time interaction Uses good content to start a conversation with the goal of the relationship to grow, get deeper and keep it going
- 4. MARKETING ACTION TAKENDURING CHAMPAINGN • Position towards to young, first time car buyers. • Selecting 100 agents to try fiesta on FORD’S expense • 6 months plan had different missions for each month ( travel, technology, style & design, social responsibility). • Uses were allowed to share on other social media platforms.
- 5. OBJECTIVES • Start anational conversation about FORD for a new generation. • Work with contemporary culture instead of against it. • Generates US sales for a style that had previously only been successful overseas.
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