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Ford figo
- 1. FORD FIGO 1st Semester Project SubmittedBy: MRIDUL JAIN
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- 3. 81% 13% 3% 3% Two Wheeler PassengerVehicles Three Wheelers Commercial Vehicles • Contributes 7.1% in India’s GDP & 22% in world’s manufacturing GDP. • Indian Automobile Industry is 4th largest in the world. • Overview: Two-Wheeler: 81% Passenger vehicles: 13% Three-Wheeler: 3% Commercial vehicles: 3%
- 4. 39 55 77.4 78.9 78.6 0 10 20 30 40 50 60 70 80 90 1990-992000-15 2016 2017 2018 GROWTH OF AUTOMOBILE MANUFACTURER IN INDIA Reasons For Growth: • Growing Demand • Opportunities through Innovations • Increase in Investments • Support of Policies
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- 6. COMPANY INFORMATION • TheFord Motor Company is an American multinational automaker headquartered in Dearborn, Michigan, a suburb of Detroit. • The Ford Motor Company started in June 1903 by Henry Ford. • Jim Hackett is an American businessman who is the president and chief executive officer of Ford Motor Company. • Anurag Mehrotra is the President & Managing Director, Ford India • William Clay Ford Jr. is the chairman of Ford Motor company.
- 7. VARIANTS OF FORDFIGO
- 8. MARKET SHARE &COMPETITORS ANALYSIS 21% 18% 14% 17% 15% 15% 2002 2005 2008 2011 2015 2018 49.70% 1.70% 3.50% 2.70% 4.30% 7.50% 16.40% 5.50% 5.90% Maruti Suzuki Nissan Renault Ford Toyota Mahindra Hyundai Honda Tata
- 9. MARKETING • R &D • Prominent Brand name • New technologies • Present in 62 countries STRENGTH • Recalling of vehicles • Highly dependent on US market • Lack focus WEAKNESS • Digital marketing • Technologically adapt EV • Artificial Intelligence OPPURTUNITY • Competitors • Increase in the prices of raw materials • Obey emission norms THREATS
- 10. SEGMENTATION • Demography: Age, FamilyStructure, Occupation, Social Class • Geography: Urban & Rural Areas, Topography • Psychography: Lifestyle, Attitude TARGETING • LMC & MMC • Nucleus families • Ladies and women • Old People • First Time Learners • Small Businessman POSITIONING • Stylish • Compact car • Economical • Different variants
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- 12. MARKETING MIX • Advertising •Sales promotions • Public relations Market-oriented pricing strategy Premium pricing strategy • Dealerships • Auto parts stores • Ford Parts website • Automobiles • Trucks • Buses • Tractors • Automotive parts PRODUCT PLACE PROMOTIONPRICE
- 13. FINANCE • Gross Margin% =Gross Profit / Revenue = 24069/160338 = 15.01 % • Net Margin = Net Income / Revenue = 3677 / 160338 = 2.29 % • Working Capital = Cu. Assets – Cu. Liabilities = 114,649 – 95,569 = 19,080
- 14. • Solvency Ratio Financialleverage = Total asset / Total equity = 256,540 / 35,966 = 7.13 times • Turnover Ratio Total asset = Net sales / Avg. Total asset = 160,338 / 256,540 + 258,496 2 = 160,338 / 257,518 = 0.62
- 15. • Profitability Ratio Returnon assets = Net profit / Avg. total assets = 3677 / 257,518 = 1.43 % • Return on Investment Capital ROIC = Operating Income*(1-Tax rate) / Avg. Invested Capital = 3203* (1-14.96%) / 150,966+156,228 2 = 1.77 %
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- 17. JOB DESCRIPTIONS Job Title/Designation:Lead Business Growth Employee type: Full Time Location: Chennai Skill team: Ford Smart Mobility Grade level: GSR 7 Number of vacancies: 1 • Position overview: About Ford Smart Mobility: Ford Motor Company’s smart mobility arm is responsible for launching mobility products and services as part of the Ford Smart Mobility initiative. As a part of the initiative, Ford plans to deliver future mobility experiences to transform the automotive industry. Together our team works to understand the changing world and changing mobility preferences to design and innovate for the future of mobility. About the Opportunity: Ford Smart Mobility aims to provide compelling and integrated mobility experience to commuters, staying true to the vision “mobility for all mankind”, by creating a comprehensive mobility ecosystem. It is an opportunity for you be part of a high performing team and contribute to tomorrow’s smart mobility ecosystem. Think beyond and bring your ideas to life. • Position Responsibilities: As Sales Lead on the Ford Smart Mobility team, you'll report to the Sales Head for Corporate Mobility Solutions, and be responsible for B2B / B2C sales for core product B2B sales: space selling (app & vehicles) • About the Role: Drive towards short and long- term market goals, ensuring the right processes are in place to get there. Collaborate closely with operations to identify, develop, and drive adoption of standard methodologies for long-term growth. Be a strategic thought partner to Leadership with regard to customer acquisition & account management. Initiate sales & marketing strategies for the region and drive successful execution to achieve results. Collaborate closely with sales operations to analyze results and see opportunities to improve systems, processes, and programs.
- 18. ORGANIZATION CULTURE OFFORD F: Foster Functional and Technical Excellence O: Own Working Together R: Role Model Ford Values D: Deliver Results